Primrose Hill SAME DAY FLOWERS

Welcome to Florist Primrose Hill, your trusted local flower experts dedicated to bringing beauty and joy to every occasion. Situated near the charming Primrose Hill Park and close to Regent’s Canal and Gloucester Avenue, our shop has become a floral favourite for residents and businesses alike.

As a passionate local florist, we take pride in curating exquisite bouquets and arrangements using only the freshest seasonal blooms. Whether you’re celebrating a birthday, sending love, or just brightening someone’s day, we’re here to make your gesture truly memorable.

  • Serving Primrose Hill, Belsize Park, and Chalk Farm
  • Unmatched quality and personal service from local experts
  • Delivery to local landmarks like Regent’s Park Road and St. Mark’s Church

We understand how important it can be to send flowers in the moment, which is why we offer same-day delivery across Primrose Hill and nearby areas, available for orders placed online before 3 PM. Our online flower shop makes it easy and secure to order online, with each bouquet designed by our skilled team who know the neighbourhood inside and out.

Trust Florist Primrose Hill when only the most beautiful flowers and personal service will do. Discover the joy of local expertise and let us help you share happiness—one bouquet at a time.

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SAME DAY DELIVERY
A rounded, hand-tied bouquet is captured in full focus against a spotless white backdrop, so that every bloom seems to float in space and glow with colour. Several generous bi-colour roses form the focal points, their petals spiralling from bright yellow hearts through layers of amber and orange to soft reddish tones at the outer tips, like the warm evening light that falls across Primrose Hill's slopes. Around them, white daisy chrysanthemums form a cheerful halo, each flower neat and symmetrical, with luminous lime-green centres that bring a fresh, lively contrast to the warmer hues. Tucked between these are compact clusters of magenta and fuchsia chrysanthemums, their densely packed petals creating velvety, almost cushion-like forms, each with a yellow-green centre that repeats the fresh note of the daisies and ties the palette together. Dark green, slightly glossy foliage, reminiscent of ruscus, is interwoven throughout, peeking out behind the flowers and giving the design structure, as if it has just been gathered from a garden near Regent's Park Road. The stems at the base are visible and carefully bound, cleanly cut and aligned, conveying the skill of an experienced local florist preparing a bouquet ready for delivery across Primrose Hill, Belsize Park, and nearby streets. Gentle, even lighting ensures the colours remain vivid yet natural, with subtle shadows that hint at the bouquet's fullness and depth. This vibrant mix of yellow, orange, white, and jewel-toned magenta feels optimistic and warm, suited to marking birthdays, welcoming a new baby, or sending a thoughtful gesture to brighten someone's day in NW1.
BERRY BURST
£43.00
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In this abundant, rounded bouquet, each rose is composed with the practiced eye of a neighbourhood florist, a study in pinks, purples, and creamy whites. Big, fully opened roses in soft blush and warm cream form the structural heart of the arrangement, their layered petals soft to the imagined touch and catching gentle light to reveal subtle peach and ivory undertones. Interspersed are vibrant fuchsia roses that pulse with colour next to a few cool lavender blooms, offering a lively interplay between warm and cool notes. Delicate clusters of small spray roses-mostly creamy white with whispering hints of pale yellow-sit nestled between the larger flowers, adding a peppering of texture that suggests abundant growth. Glossy deep-green leaves, likely ruscus or salal, are woven into the composition, their elongated shapes and slightly waxy surface providing a fresh, crisp contrast to the soft petals. The stems are gathered into a compact hand-tie, finished with a wide, soft pink satin ribbon looped into a roomy bow whose sheen reflects light like satin caught in morning sun. The plain white background keeps attention on the bouquet's craftsmanship and colour story, while the overall mood relays warmth, celebration, and gentle romance. Ideal for conveying gratitude or affection, this arrangement suits occasions from Mother's Day to anniversaries, and can be delivered locally across Primrose Hill, Chalk Farm and nearby streets for a thoughtful, neighbourhood gift prepared with true floral care by Florist Primrose Hill.
GLAMOUR
£67.00
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Captured on a crisp white field of background, this bouquet reads like a small sunburst of late-summer colour assembled with intention. The composition is tightly rounded and densely packed: several grand roses in shades from molten orange to honey-gold dominate the centre, their velvety petals spiralling inward and offering a warm, familiar fragrance. Surrounding them are plentiful carnations in coral and peach tones whose ruffled layers provide soft architectural volume, and a handful of peach gerberas whose flat, feathery faces and greenish centres introduce a playful, open rhythm through the mass of blooms. Scattered between the larger flowers are sprigs of tiny white filler blooms - delicate freesia-like clusters - that brighten the palette and lend an elegant, airy punctuation. Pale green, starry filler reminiscent of astrantia adds a whisper of texture, while rounded, silvery eucalyptus leaves thread through the bouquet to cool the composition visually and scent the arrangement with that crisp, leafy note florists love. The stems are gathered and bound at the base in a neat hand-tied finish, suggesting freshness and immediate readiness for a vase. In soft, natural daylight - the kind you might see filtering through a Primrose Hill flat at morning - this bouquet reads as both celebratory and composed, suitable for a joyful table centre, a thoughtful anniversary gift, or a same-day delivery to a neighbour recovering at home. The overall feeling is tactile, scented and quietly sophisticated, the work of a florist who cares about balance, season and the small comforts flowers bring.
BRIGHT KISS
£55.00
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In the airy light of Primrose Hill, this striking bouquet unfurls as a living tapestry of colour and texture. At its core, dramatic domes of hydrangea in deep indigo and peacock teal provide a verdant grounding, their abundant petals soft and inviting. Rising among the hydrangeas are rose blooms the hue of delicate lavender and classic creamy white, their elegantly furled petals echoing the old-world charm of Primrose Hill's tree-lined avenues. White ranunculus, plush and layered, lend a gentle, tactile softness, while pale yellow lisianthus both in bud and partial bloom arc gracefully through the bouquet, recalling the lively borders of Regent's Park in spring. Fuchsia-pink filler blossoms weave in lively colour, while pale pink astilbe feathers the arrangement's edges with whimsical lightness. Almost lacy, light green filler-possibly wild Ammi Majus-brings intricate dimension to the overall ensemble. Bold sweeps of dark green foliage unify the palette, setting each bloom into vibrant relief. All stems are gathered tightly and finished with a lustrous royal purple satin ribbon, the bouquet poised for same-day delivery across Primrose Hill. This arrangement combines artistic craftsmanship with local inspiration, making it a heartfelt gift or a striking centrepiece for any special Primrose Hill occasion.
TIMELESS VICTORIAN
£57.00
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Against a pristine white backdrop, a vibrant, dome-shaped bouquet appears almost to float, its colours echoing the lively yet relaxed spirit of Primrose Hill. At the centre sit several striking hot pink roses, fully open and plush with velvety petals that curl outward in generous spirals. They are encircled by lime green spider chrysanthemums, whose fine, elongated petals create a spiky, almost firework-like effect, bringing energy and a modern graphic texture to the arrangement. Woven among them are deep indigo and royal purple lisianthus blooms; some are fully unfurled into delicate, bell-shaped flowers, while others remain as elongated buds, hinting at blossoms still to come. Bright yellow gerbera daisies, with their sunburst petals and round centres, flash through the bouquet, suggesting sunlight on the paths around Regent's Park Road. Nestled discreetly near the base, a single cream-to-soft-yellow rosebud adds a gentle, classic touch, its tightly closed form offsetting the exuberance of the open blooms. Delicate filler flowers in soft pink and lavender sit between the larger heads, while clusters of slim green buds stretch upwards, pulling the eye through the design and creating a sense of natural growth. A lush bed of dark green foliage surrounds and supports everything: glossy leaves, feathery ferns, and eucalyptus-like sprigs combine to provide depth, structure, and a garden-fresh feeling. The stems are bound in a traditional hand-tied style, suggesting the careful hands of an experienced local florist just off Regents Park Road. This bouquet radiates joy and thoughtful intention, perfect for same-day delivery to a Primrose Hill home, whether to celebrate a birthday, a new chapter, or a quiet dinner overlooking the skyline.
GARDEN STROLL
£49.00
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A vibrant, carefully constructed rose bouquet set against a stark white background, radiating warmth and meticulous craftsmanship. The hand-tied dome brims with a theatrical mix of hybrid tea roses and small spray roses: bold bright yellows that lift the arrangement, creamy ivory roses that soften the palette, and a lively range of pinks from tender blush to hot fuchsia, complemented by deeper magentas and wine-coloured reds for contrast. Occasional tight buds nestle between fully opened blooms, creating movement and the suggestion of unfolding celebration. Lustrous green foliage - likely ruscus or salal - snakes through the roses, its glossy leaves offering a cool counterpoint to the warm petals and framing the bouquet with a natural, garden-fresh silhouette. At the gathered stems a broad red satin ribbon is tied into a statement bow with long, flowing tails that glint gently under the light; a small white gift tag tucked into the knot bears the words "Happy Holidays," signalling a festive intent. The petals appear velvety to the touch and slightly dewy in tone, and one can almost sense a light, citrus-tinged rose fragrance that lifts the spirit. As a local florist familiar with Primrose Hill, I see this as a design that balances exuberance and elegance - perfect for celebrating anniversaries, saying thank you, or sending seasonal cheer to neighbours near Regent's Park or along Chalk Farm Road.
CRAZY IN LOVE
£69.00
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This image shows a tall, overflowing arrangement of mixed flowers presented in a simple clear glass vase, set against a plain white backdrop that puts all the attention on the bouquet itself. In the heart of the display, deep red roses bloom with velvety, layered petals, their classic beauty providing a rich focal point. Close by, striking yellow gerbera daisies with pronounced brown-orange centres shine brightly, introducing a joyful warmth that would sit beautifully on a windowsill overlooking Primrose Hill's tree-lined streets. Around these central blooms, clusters of pink and soft lilac daisies or chrysanthemums spread outward, each flower composed of numerous fine petals and a small yellow centre, adding volume and a friendly, informal charm, like a stroll through nearby Regent's Park on a mild day. Elegant stems of purple and lavender lisianthus thread between the daisies, their bell-shaped blossoms and delicate buds introducing cooler notes and a touch of sophisticated grace. Bright red hypericum berries pop up in small clusters, adding round, glossy accents that bring texture and visual rhythm to the design. The entire bouquet is embraced by layers of greenery, from deep, broad leaves that anchor the structure to lighter, more delicate fronds that create a sense of softness and airiness. Inside the clear vase, the neatly cut stems are visible, fanning out into the water in an orderly pattern that showcases the skill of an experienced Primrose Hill florist. The arrangement feels bright, welcoming, and celebratory, perfect as a centrepiece for a brunch near Gloucester Avenue, a thoughtful thank-you gift, or a colourful way to send congratulations to someone special in NW1.
FRESH SCENT
£43.00
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This photograph shows a lush, rounded bouquet set against a bright white background, every bloom clearly defined as though it has just been arranged in a Primrose Hill flower studio bathed in soft morning light. Dominating the composition are several large cream roses, their petals smoothly layered in generous spirals that open outward to create a sense of classic romance and understated luxury. Surrounding them, delicate pink spray roses gather in small clusters, some still tightly closed, others beginning to unfurl, adding both texture and a gentle gradation of pink tones. A vibrant pink gerbera daisy draws the gaze with its perfectly arranged, radiating petals and dark, velvety centre, bringing a playful energy reminiscent of weekend strolls through Regent's Park. Pale pink carnations, with their finely ruffled petals, lend a cushiony fullness to the design, softening the transitions between the larger blooms and enhancing the bouquet's rounded silhouette. Threaded among these are white alstroemeria, their slender petals decorated with fine reddish-brown speckles that give a hint of intricacy and artistic flair. Wispy sprays of baby's breath are woven throughout, their tiny white flowers forming a delicate veil that lightens the overall look and adds an ethereal touch. Fresh green foliage and glimpses of sturdy stems peek between the blossoms, providing depth and anchoring the pastel tones with a natural, leafy contrast. The stems at the base are neatly gathered and tied, revealing the craftsmanship of Florist Primrose Hill and suggesting a bouquet ready for gifting or display. The mood is tender, uplifting, and quietly hopeful, ideal for welcoming new beginnings, congratulating loved ones, or simply brightening a Primrose Hill home with a touch of floral charm.
AMALFI LOVE
£59.00
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This abundant bouquet, captured against a pure white background, feels like a burst of happiness carefully shaped by a local florist near Primrose Hill. The arrangement is rounded and compact, with each stem nestled thoughtfully to build a lush, almost domed silhouette that suggests both abundance and intimacy. Dominating the palette are joyful yellows: classic yellow roses in full, spiral bloom and generously petalled yellow chrysanthemums, interspersed with smaller daisy-like yellow flowers that seem to radiate gentle warmth, much like morning light spilling over the hill. Interwoven with these are vivid orange gerbera daisies and smaller orange daisies, their broad, flat petals and darker centres providing strong, graphic accents that lend the bouquet a modern, upbeat character. Rich purple lisianthus blooms thread through the warmer shades, their softly layered petals adding depth and a hint of quiet sophistication, while a few lilac and white lisianthus buds remain half-closed, suggesting the arrangement will continue to develop in the days after it arrives in someone's home near Chalcot Square or Gloucester Avenue. Lime-green button chrysanthemums pop up throughout the bouquet, their compact, spherical shape and bright colour adding playfulness and visual rhythm. Glossy clusters of ruby-red hypericum berries nestle between the petals, their smooth, bead-like surfaces catching the light and giving a subtle nod to celebration. All of this is framed by a generous collar of dark green foliage-likely ruscus-creating a deep, leafy backdrop that makes the colours appear even more vivid. Slender blades of ornamental grass arc lightly over the blooms, adding a sense of movement, as if a soft breeze were passing through. The neatly tied stems at the base reveal a fresh, hand-crafted piece, ideal for same-day delivery across Primrose Hill to mark birthdays, milestone moments, or simply to bring a touch of floral joy into an everyday setting.
TROPICAL SENSATION
£59.00
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Centred against a pristine white backdrop, a round pastel pink hatbox overflows with a carefully balanced bouquet, its colours soft and inviting, much like an early evening sky above Primrose Hill. The hatbox is cylindrical and smooth, with a gentle blush tone that feels modern yet romantic. Around its middle runs a slim coral-red satin ribbon, tied into a small, immaculate bow at the front; from this bow hangs a cream tag, lightly lettered in green, quietly suggesting a personalised note or the mark of a trusted local florist. The flowers themselves are arranged in a generous dome that seems to hover just above the box's rim. A large, fully open pale pink rose forms the focal point, its petals spiralling inward to a richer pink core that draws the gaze. Encircling it are white chrysanthemums with bright green centres, their daisy-like petals crisp and fresh, giving the arrangement brightness and definition. Threaded between these are white alstroemeria, their slender petals and subtle speckling adding an air of delicacy and movement. To enliven the palette, clusters of deep pink and fuchsia blooms, likely spray roses or lisianthus, appear in pockets of colour, creating rhythm and interest throughout the bouquet. Eucalyptus foliage, with its characteristic round, silver-green leaves, curves naturally around the blooms, mingling with darker green leaves and tiny green buds that enhance the sense of lushness. The overall impression is one of poised elegance and emotional warmth, the kind of arrangement you might send after a leisurely Sunday spent in a café near Gloucester Avenue, or as a romantic gesture to someone living in a flat overlooking Primrose Hill. It feels perfectly suited to celebrate birthdays, new beginnings, or quiet moments of gratitude.
CAPRI CALYPSO
£65.00
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Against a bright white backdrop, this bouquet looks like it has been lifted straight from an artist's canvas and gathered lovingly by hand. At its heart, lush garden roses open in soft spirals of blush pink, dusty mauve and antique rose, the petals overlapping in velvety layers that evoke gentle romance and late-afternoon light over Primrose Hill. Nestled among them, generously frilled carnations bring a tactile richness; their petals shift from creamy beige and pale pink to deeper rose and fuchsia at the edges, creating a soft, billowing texture that feels both comforting and refined. Bold strokes of colour appear in deep indigo and royal blue flowers tucked between the pinks. One open blue anemone, with a striking dark centre, anchors the front of the bouquet, while slender tulip-shaped buds in similar inky tones rise gracefully, adding contrast and a slightly modern note. Delicate stems of lilac and pale lavender stock stretch upward, studded with clusters of small blossoms that lend an airy, almost mist-like quality and hint at a light, sweet fragrance. Around the blooms, a generous collar of greenery completes the design: dark, glossy leaves provide depth, while circular, silvery eucalyptus leaves give a cool, contemporary touch and a faintly herbal scent. The stems are neatly gathered and visible below, showcasing a traditional hand-tied style that suggests freshness and care, as if prepared that morning for delivery to a townhouse off Gloucester Avenue. This bouquet feels calming and uplifting at once, ideal for saying happy birthday, congratulations, or simply I'm thinking of you to someone in Primrose Hill or nearby Chalk Farm.
NOBLE BEAUTY
£67.00
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Arranging flowers in Primrose Hill is always a creative delight, and this bouquet feels like a gentle stroll through morning dew in Regent's Park. Creamy pink gerberas mingle seamlessly with classic roses, infusing the arrangement with soft, comfortable tones reminiscent of the pastel houses lining the neighbourhood. Deep purple statice emerges between the pinks-each cluster a burst of vibrancy and textural intrigue, calling to mind the energetic weekend markets nearby. Lush green foliage cups the blooms, providing a cool, restorative foundation that grounds the bouquet in the freshness of local gardens. Housed in a graceful glass vase, the design exudes lightness, inviting those passing by to pause and absorb its gentle optimism. Illuminated by soft natural light, the colours seem to hum with quiet cheer, perfect for a get-well wish, a thoughtful surprise, or simply adding a sense of spring renewal to homes around Primrose Hill. Crafted with attentive care, this bouquet celebrates daily moments and milestones alike, reflecting the area's blend of creativity and calm.
PINK DAZE
£49.00
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ALL OF ME
ALL OF ME
£100.00
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A richly textured bouquet presented in a generous, garden-inspired style, photographed tightly so every petal and leaf reads clearly. Dominant are large, soft pink garden roses whose many ruffled layers resemble blushing peonies; they are balanced by coral and peach ranunculus with their tight, intricate spirals and by creamy white accent blooms that punctuate the composition. Darker, plum-toned hellebore-like flowers cluster through the lower left, adding depth and a touch of dramatic contrast, while delicate sweet peas striped in pale purple and white float like sighs between the heavier heads. Fresh greenery - fine trailing vines, slender stems and broader matt leaves - is artfully woven through, creating an airy, natural movement and underscoring the bouquet's seasonal, foraged feel. A clear, thin white rectangular frame overlays the centre of the photo, carrying the hand-lettered phrase Florist Choice, CHOICE in smaller capitals beneath it, and a bold ?100 price mark at the bottom, all positioned to convey the florist-selected nature and price without hiding the blooms. The bouquet is held gently at the base by a pair of hands with a faint light sleeve against a soft, out-of-focus backdrop; the light picks out petal sheens and the gentle scent one imagines from such fresh, premium flowers. The overall mood is intimate and celebratory - perfect for a special birthday, an understated wedding bouquet, or a considered gift delivered locally around Primrose Hill, Chalk Farm and nearby streets.
FLORIST CHOICE £100
£100.00
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PINK POP
PINK POP
£72.00
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I arranged this bouquet to marry graceful restraint with lively colour, set on a crisp white background so each bloom can speak clearly. Creamy white roses form its heart, their layered petals curling inward like small pale seashells and giving off a soft, refined scent that feels almost cool against the brighter companions. Interspersed generously, vivid magenta-pink Gerbera daisies offer bold, cheerful faces-each with a dense ring of petals and a darker, intricate centre that draws the eye. Sprays of deep purple Alstroemeria weave through the composition, their trumpet-like shapes and tiny speckled marks adding delicate pattern and a suggestion of movement, as if the bouquet might quietly shift in a soft breeze. Glossy, fresh greenery-broad leaves and narrow blades-frames the flowers, lending structure and contrast and making the whole arrangement read as full and freshly gathered. A faint glimpse of a clear glass vase at the bottom catches the light and anchors the bouquet with a sense of coolness and practicality. The mood here is modern yet heartfelt-a bright, sophisticated gift to lift someone's spirits or to add a polished floral note to a Primrose Hill sitting room after a visit to the nearby weekend market. Arranged with a neighbourhood florist's eye for texture and proportion, this bouquet also suits anniversaries, small celebrations, or simple acts of kindness and is available for same-day delivery across Primrose Hill and nearby Regent's Park when freshness matters.
MESMERIZING HARMONY
£49.00
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Dominating this bespoke arrangement is a grand cluster of crimson roses-over fifty in number-each blossom with velvety petal spirals and a hue as deep and stirring as a Primrose Hill sunset. The bouquet's spherical crest bursts with layered blooms, carefully hand-selected for freshness and luxury by the local florist. Interlaced throughout the arrangement, glossy emerald leaves provide a grounding and refreshing contrast, reminiscent of the leafy tranquility found around Regents Park Road. The bouquet is elegantly completed with a broad, gleaming red satin ribbon, deftly tied into an exuberant, multi-looped bow with long, graceful trails that suggest festive celebration. The surrounding soft white background amplifies the vibrant reds, while the gentle natural light evokes a sense of intimacy and warmth-like a cherished afternoon picnic atop Primrose Hill. Each rose, at various stages from tightly closed to fully unfurled, captures a different aspect of love's journey. This composition evokes both anticipation and enduring affection, making it perfect for heartfelt declarations, anniversary surprises, or marking special dates with friends and family in NW1. Every element, from the blooms' meticulous arrangement to the ribbon's luxurious sheen, reveals the artistry and experience underpinning Primrose Hill's floral scene.
RED EXUBERANCE
£299.00
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This image presents a lavish hatbox arrangement, emblematic of Primrose Hill's quiet elegance, brimming with the finest red roses-each one steeped in rich, velvety crimson and arrayed to create a full, perfectly rounded mound. The petals, both tightly clustered and gently unfurling, produce a mesmerizing interplay of light and texture, as if bathed in soft morning light spilling in from Regent's Park nearby. The bouquet emerges from a sophisticated matte black hat box, whose minimalist shape and finish offer a refined foundation for the lush profusion of blooms above. Wrapping the box is a lustrous red satin ribbon, secured in a chic bow highlighted by a glinting crystal-like accent-an elegant nod to Primrose Hill's artisanal taste and creative spirit. The entire composition is set against a sharp white backdrop, intensifying the fiery brilliance of the roses while focusing every eye on the expert craftsmanship on display. Ideal for heartfelt declarations or memorable milestones, this arrangement could easily grace an intimate gathering on Fitzroy Road or serve as a centerpiece on a romantic dinner table for two. The bouquet's freshness and artistry, a reflection of NW1's finest floristry, infuse a sense of celebration, making it the perfect choice for those unforgettable moments only red roses can convey.
SOMETHING SPECIAL
£250.00
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SWEET EXTRAVAGANZA
SWEET EXTRAVAGANZA
£99.00
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DEVOTION
DEVOTION
£57.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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A richly coloured, multi-rose bouquet fills the scene, framed by a pristine white background that lets each hue shine as clearly as a spring morning over Primrose Hill. The roses are arranged into a generous, dome-shaped cluster, giving a sense of fullness and luxury, as if designed for a special gathering in one of the area's elegant townhouses. Deep ruby and wine-red roses anchor the composition and evoke timeless love, while lighter blush and pastel pink blooms soften the effect and add a tender, affectionate note. Vivid fuchsia roses introduce vibrancy and modern flair, contrasting beautifully with bright yellow roses that bring a cheerful, sunlit quality. Warm orange roses glow like an early evening sky, and creamy white or ivory blooms provide calm highlights, stopping the colour from feeling too intense. Each rose is distinct, with layered petals that curl and spiral outward, some fully open, others still in the unfolding stage, adding visual rhythm. Slivers of dark green foliage peek between the blooms, suggesting fresh, healthy stems and giving a natural frame around the colourful heart of the arrangement. Below this floral dome, the long green stems are aligned and tied together with a neat green and white check ribbon, giving the bouquet a slightly rustic yet refined character. The stems fan gently where they rest on the white surface, indicating a relaxed, hand-tied construction rather than a rigid, formal design. Soft, even lighting reveals the detail of each petal, from velvet-like reds to translucent ivory edges. The bouquet radiates warmth, celebration, and heartfelt sentiment, making it easy to picture being carried along Regent's Park Road, across to a home near the hill, ready to mark a birthday, anniversary, or simple "you're in my thoughts" moment in the Primrose Hill community.
WAIKIKI SUNSET
£69.00
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An intimate, top-down portrait of a premium bouquet that balances softness and structure: generous roses in delicate blush, creamy ivory and pale peach form the warm heart of the arrangement, their layered petals catching the light like porcelain. Interspersed are cooler, muted lavender-mauve roses that provide gentle contrast, while tiny pale pink florets and sprigs of white filler add a lace-like complexity that draws the eye inward. Textural interest comes from wispy, dried cream and tan elements-think dried grasses and seed pods-that lift the silhouette and create airy volume against the fuller blooms. Dusty silver-green eucalyptus leaves weave through the bouquet, offering a subtle herbal scent and a fresh, sculptural backdrop. The photograph is composed with soft, natural illumination and a shallow depth of field so each petal's texture and edge is tenderly revealed without harsh shadows. Floating over the centre of the composition is a crisp white rectangular frame with clean typography: a flowing script reads "Florist Choice," beneath it a tidy uppercase sans-serif labels "CHOICE," and the price is shown in bold white digits as "?70," signaling a curated florist selection. The overall impression is luxurious but unfussy-perfect for marking special moments, mother's day remembrances, or a thoughtful just-because delivery around Primrose Hill, Camden and the nearby parklands, evoking both refinement and the friendly character of a neighbourhood florist.
FLORIST CHOICE £70
£70.00
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A cheerful trio of fuchsia Gerbera daisies takes centre stage in this joyful bouquet, each blossom radiating layers of hot-pink petals around a pronounced dark centre that anchors the arrangement visually. Nestled among them are tender lavender-pink roses in the early stages of opening, their dusty-rose tones softening the palette and introducing a hushed romanticism. Sprigs of tiny purple statice float through the composition, their textured clusters offering playful pops of cool colour and a subtle wildflower note. The greens-broad, glossy leaves reminiscent of salal or eucalyptus-create a verdant backdrop that lifts and frames every bloom, giving the bouquet a sense of garden-fresh volume. The flowers are cocooned in pale pink matte tissue, then wrapped with a translucent fuchsia-pink cellophane that catches light with a soft sheen; the wrapping is neatly folded and suggests careful gift preparation. A clear glass vase rim is visible at the base, indicating readiness for immediate display on a bedside table or mantel. Against a crisp white background, the colours read bright and true, while the imagined scent is light and inviting: roses offering gentle perfume with a hint of green sweetness from the Gerberas. As a local florist familiar with Primrose Hill and nearby Regent's Park, I picture this arrangement lifted into a corner flat on Gloucester Avenue or sent to surprise a neighbour on a sunny morning-Florist Primrose Hill can prepare and arrange it for same-day local delivery. The overall effect is festive yet tender, perfect for birthdays, anniversaries, or simply to say 'you are thought of' with warmth and care.
SORBET
£49.00
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A luxurious cluster of roses crowns a pastel pink hat box, creating a bouquet that feels tailor-made for an intimate anniversary evening in Primrose Hill or a thoughtful gift delivered to a townhouse just off Chalcot Road. The arrangement forms a flawless dome of densely packed blooms, each rose in tones of soft cream and pale ivory, with a faint blush of pastel yellow glowing at the heart of the petals. The velvety texture of the petals is almost tangible, their layered spirals capturing the classic romance associated with garden roses at their peak. Some of the flowers have opened wide to reveal generous, full faces, while others remain in a more cupped, tender stage, adding a sense of movement and natural variation to the otherwise very polished design. Tiny fragments of fresh green foliage peep discreetly from the base, adding a barely-there contrast that keeps the composition lively without drawing attention away from the roses. Supporting this lavish display is a round hat box styled in a soft, muted pink, with a smooth matte surface that suggests a high-quality finish, similar to luxury gift boxes found in boutique shops near Primrose Hill's charming high street. The cylindrical box provides structure and balance, allowing the roses to spill slightly over the edge in a way that feels abundant rather than excessive. The entire arrangement is photographed against a clean white background, which strips away distractions and focuses attention on the interplay of cream, ivory, and blush, as well as the careful craftsmanship evident in the shaping of the dome. This scene conveys a sense of quiet sophistication and deep affection, perfectly suited for anniversaries, romantic surprises, or heartfelt thank-you gestures within the Primrose Hill and wider NW1 community.
ROMANTIC PROMISE
£110.00
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Captured in a warm, intimate close-up, this bouquet reads like an evening stroll through the gardens near Primrose Hill: lush, layered and tactile, with a sophisticated colour story of deep burgundy, soft peach, creamy white and muted greens. The arrangement centres on a striking, dark burgundy dahlia whose densely packed petals form a velvet eye, drawing attention and lending the bouquet a moody, elegant heart. Surrounding it, garden roses in pale peach and cream bloom with ruffled, cup-like shapes that soften the composition and give it a timeless, romantic feeling. Interspersed among those classic blooms are steel-blue eryngium thistles that introduce spiky architectural texture and a touch of wildness, while little clusters of pale green or white berries (likely hypericum) offer gentle, berry-like accents that catch the light. Lush eucalyptus and varied foliage fill and frame the flowers, their cool, rounded leaves providing a silvery-green backdrop and a subtle aromatic note. A soft light sculpts the petals and foliage, bringing out the sheen on the roses and the deep matte of the dahlia. Atop this floral canvas sits a translucent white square with rounded corners; inside, white lettering presents a flowing script "Florist" above a neat uppercase "CHOICE," with a bold sans-serif price "£60" beneath-designed to be readable against the darker blooms. The bouquet communicates expert design and seasonal confidence, perfect as a romantic gift, a wedding posy alternative, or simply a refined way to send local floral care across Primrose Hill and neighbouring streets.
FLORIST CHOICE £60
£60.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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Captured from a gentle overhead angle, the photograph presents an elegant black cylinder hatbox with a slim red trim, so full of roses that the blooms spill over the rim in a perfectly rounded, lush dome. Dominant deep crimson roses provide a dramatic heart to the arrangement; their velvety petals open in layered whorls that suggest passion and depth. Around them, roses in pale lavender, delicate blush pink, and warm apricot create a soft, graduated halo, while creamy white flowers catch the light and add bright punctuation. Smaller spray roses and near-buds are woven throughout, introducing scale and tactile contrast: some petals are unfurled and papery, others are tight and glassy. Intermittent sprigs of eucalyptus or fine ruscus lend cool, leafy contours and a gentle herbal aroma that would mingle with the roses' sweet perfume in a quiet room. The hatbox's finish appears soft-matte against a neutral white backdrop and the studio lighting accentuates each petal edge, the subtle sheen of fresh foliage, and the dense, compact architecture of the design. This arrangement reads equally as a luxe anniversary gift, a milestone birthday surprise, or a considered Valentine's gesture - a present that feels both modern and timeless. For local customers in Primrose Hill and nearby Camden, the style reflects neighbourhood tastes for understated elegance: rich colour, considered texture, and an expert hand in every stem placement. The overall impression is of abundance tenderly orchestrated, a bouquet that promises warmth and refined celebration.
SWEET LOVE
£97.00
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A luxurious heart-shaped gift box overflows with creamy white roses, meticulously arranged by the skilled florists of Primrose Hill to suit both classic and contemporary tastes. Each bloom is plump and delicately layered-some buds held in tight reserve, others opening to display a gentle flutter of petals kissed with subtle hints of green, echoing the early spring mornings of Regent's Park nearby. The roses are artfully clustered in a dome so lush it nearly spills from the edges of the matte black hatbox, whose elegant finish grounds the airy beauty of the arrangement. Wrapped gracefully around the container, a brilliant scarlet red satin ribbon glistens in the soft light, its wide bow and flowing tails drawing the eye with a dramatic flourish reminiscent of the colourful shops along Princess Road. Lighting is even and bright, amplifying each detail: the snap of the ribbon, the soft sheen of petal, the air of quiet sophistication that fills the composition. Evoking feelings of love, devotion, and new beginnings, this arrangement is a fitting gift for anniversaries in Primrose Hill, birthdays, or dignified expressions of sympathy. Its timeless appeal and artistic craftsmanship bring warmth and style to every home, whether as a holiday centrepiece or as a heartfelt gesture delivered by local experts familiar with the neighbourhood's unique charisma.
SINCERE LOVE
£100.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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This Easter hatbox arrangement looks like a handful of spring sunlight gathered into flowers, the sort of design that would sit beautifully in a Primrose Hill living room with large, bright windows. The flowers are arranged in a compact, domed shape that completely covers the top of a pastel lime-yellow cylindrical hatbox, decorated with scattered, miniature Easter eggs in shades of pale blue, pink, white, and soft green, some with delicate dots or stripes. The container's gentle tones provide a soft foundation for the vivid blooms above. At the centre of the bouquet, a large, soft-pink Gerbera daisy commands attention, its flat, even petals radiating gracefully from a pale green centre like a friendly smile. Surrounding it are sunny yellow chrysanthemums, their finely cut petals giving each head a starburst appearance that sends a sense of joy through the entire piece. Tucked between the yellow flowers, coral-orange carnations add depth and volume, their ruffled, multi-layered petals creating a gentle, cushiony texture that suggests comfort and warmth. Popping out in deeper contrast, velvety violet-purple lisianthus blooms thread through the design, their rich colour immediately catching the eye and grounding the arrangement. All of this is cradled by fresh greenery, including some leaves with subtle white variegation that add further interest and an almost woodland character, like the varied foliage you might notice walking through nearby Regent's Park. The lighting is bright and even, highlighting the crispness of every petal and leaf. As a whole, the design feels playful yet refined, ready to be placed on an Easter lunch table, used as a decorative accent in a Primrose Hill flat, or delivered as a heartfelt springtime surprise that signals hope, recovery, and new beginnings.
SORRENTO SUNRISE
£67.00
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In soft, natural morning light this bouquet reads like a small English cutting garden brought indoors: the central focus is a cluster of soft blush-pink roses whose layered petals open like small, delicate cups. Scattered among them are bright white berries-snowberry or hypericum-style clusters-that reflect light and add a lively punctuation to the composition. Silvery-blue eucalyptus leaves sweep through the arrangement, their rounded shapes and cool tones providing a soothing counterpoint to the warmth of the roses while hinting at the familiar, calming scent of fresh foliage. Interlaced are sprays of tiny white flowers, possibly waxflower or astrantia, which lend a lace-like fineness, and darker pink or burgundy buds that sit low and quietly deepen the palette. Taller, narrow flower spikes peek from the edges, giving the bouquet a soft vertical lift and an informal, hand-gathered silhouette. The stems are hand-tied and finished with a cream satin ribbon, adding a tactile ribboned tail that rests against an ornate, pale carved surface in the background. A white square frame overlays the image with the words Florist Choice and the price indicated as ?50, making the arrangement feel like a trusted pick from a local florist. This bouquet radiates calm, approachable elegance-perfect for welcoming a new neighbour in Primrose Hill, giving as a thoughtful anniversary gesture, or brightening a bedside table with understated romance and the freshness of seasonal blooms.
FLORIST CHOICE £50
£50.00
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