Florist Primrose Hill – Romance & Love Flowers Handcrafted Locally

Welcome to Florist Primrose Hill, your trusted local expert for romantic flowers and heartfelt bouquets, beautifully designed in the heart of NW1. Whether you’re expressing new love, celebrating an anniversary, or simply want to brighten someone’s day, our friendly team in Primrose Hill creates every arrangement with care and flair.

As a proud local florist, we know the special spots that make our area unique, like the stunning vistas of Primrose Hill Park, the bustling Regent’s Park Road, and colourful homes of Chalcot Square. We’re delighted to offer prompt same-day delivery for all online flower orders placed before 3 PM, so your romantic gesture always arrives fresh and on time.

  • Free same-day flower delivery across Belsize Park, Chalk Farm, and Camden
  • Expertly hand-tied bouquets for anniversaries, proposals, and everyday love
  • Order online with confidence from your established local florist

From classic red roses to modern wildflower arrangements, each bouquet is crafted in our Primrose Hill store, reflecting both local character and the highest standards of floristry. Order your romantic flowers online today and let Florist Primrose Hill make every moment unforgettable with our signature style and quality.

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ROMANCE FLOWERS
A richly textured bouquet presented in a generous, garden-inspired style, photographed tightly so every petal and leaf reads clearly. Dominant are large, soft pink garden roses whose many ruffled layers resemble blushing peonies; they are balanced by coral and peach ranunculus with their tight, intricate spirals and by creamy white accent blooms that punctuate the composition. Darker, plum-toned hellebore-like flowers cluster through the lower left, adding depth and a touch of dramatic contrast, while delicate sweet peas striped in pale purple and white float like sighs between the heavier heads. Fresh greenery - fine trailing vines, slender stems and broader matt leaves - is artfully woven through, creating an airy, natural movement and underscoring the bouquet's seasonal, foraged feel. A clear, thin white rectangular frame overlays the centre of the photo, carrying the hand-lettered phrase Florist Choice, CHOICE in smaller capitals beneath it, and a bold ?100 price mark at the bottom, all positioned to convey the florist-selected nature and price without hiding the blooms. The bouquet is held gently at the base by a pair of hands with a faint light sleeve against a soft, out-of-focus backdrop; the light picks out petal sheens and the gentle scent one imagines from such fresh, premium flowers. The overall mood is intimate and celebratory - perfect for a special birthday, an understated wedding bouquet, or a considered gift delivered locally around Primrose Hill, Chalk Farm and nearby streets.
FLORIST CHOICE £100
£100.00
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Set against a clean white backdrop, this romantic red arrangement feels like it could be waiting in a Primrose Hill window, catching soft north London light before being delivered to a nearby town house. At its heart are several luxurious red roses, their petals velvety to the eye; some blooms are still cup-shaped and tightly furled, while others have opened more fully, creating intricate spirals that hint at deep emotion and thoughtful intent. Nestled between them are clusters of smaller deep crimson flowers, reminiscent of alstroemeria, whose layered petals and narrow, flared blooms add shape, texture, and a sense of quiet movement. Fine, branching sprays of tiny pale pink and white filler flowers, similar to waxflower or limonium, are scattered throughout the bouquet, adding a gentle, lacy softness that breaks up the bolder reds and brings a feeling of lightness. Surrounding the flowers is an abundant mix of greenery: smooth, shining leaves in rich green tones form a rounded base, while lighter, more delicate stems introduce extra texture, giving the design a balanced, garden-inspired character. Accents of burgundy and reddish-brown foliage, some subtly veined, thread through the greens, echoing the deep tones of the roses and lending the arrangement a polished, contemporary flair that would sit beautifully in a home near Chalcot Square or Gloucester Avenue. The bouquet is presented in a clear glass vase with a modern rectangular silhouette, its understated shape allowing the flowers to take centre stage while the stems and water remain visible as a sign of freshness. Around the upper section of the vase, a red ribbon adorned with small white hearts is tied neatly, reinforcing the romantic message without appearing overly ornate. In the bottom right corner of the image, a circular orange overlay carries the words "VASE INCLUDED" in bold white capitals, confirming that this lush, ready-to-gift bouquet arrives exactly as shown, ideal for special occasions and romantic deliveries across Primrose Hill.
ALWAYS WITH YOU
£65.00
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In this luxurious Primrose Hill creation, sumptuous deep red roses mingle with clouds of pure white baby's breath, all resting gracefully in a sparkling glass vase. Each rose, chosen for its rich crimson hue and gently unfolding form, stands out with vivid personality, inviting admiration from every angle. Surrounding them, baby's breath offers a feathery, gentle contrast, its tiny blossoms brightening the bouquet and softening the impact of the bold rose petals. Through the clear vase, slender green stems are distinctly visible, a reminder of nearby Regent's Canal foliage or the tranquil lawns across this iconic neighbourhood. The arrangement, designed with a sophisticated, domed profile, resonates warmth and romantic intent-perfect for anniversaries by the Hill, quiet celebrations at home, or spontaneous expressions of devotion. The interplay of strong reds and cloud-like whites, all highlighted by cool morning light, brings a sense of joy and serenity befitting Primrose Hill's community. With local artistry and care, this bouquet becomes the essence of meaningful gesture.
FOREVER
£65.00
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This composition reads like a quiet love letter in three dimensions: a single, fully open creamy white Oriental lily commands the centre, its pristine, sculpted petals curving outward to reveal soft yellow stamens and a tender green pistil. Encircling that luminous heart are numerous lily buds in pale yellow and lime-green, their tight forms promising a gentle unfolding that brings a slow, hopeful rhythm to the design. Interspersed among them, small, velvety red rosebuds emerge like secret notes - rich, passionate accents that deepen the arrangement's emotional tone without overwhelming its serenity. The greens are thoughtfully layered: glossy deep-green lily leaves provide a substantial backdrop; long, feathered palm fronds in an emerald hue create graceful arcs that seem to sway; and rounded, silvery eucalyptus leaves lend a cool, powdery texture. The flowers are set in a clear cylindrical glass vase, the stems visible through clear water, which lends the piece an honest, botanical clarity. Soft studio lighting isolates every curve and surface against a clean white field, emphasizing colour contrasts and the tactile differences between waxy lilies, plush rose petals, and supple foliage. Imagine the bouquet's scent - a luminous mix of lily's powder and rose's warmth - floating gently through a small Primrose Hill flat on an early morning. This carefully balanced arrangement speaks to celebration, sympathy, and romantic gestures alike; it is an arrangement a seasoned florist would recommend for occasions that call for elegance and sincere feeling.
INSPIRATION
£65.00
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A cheerful trio of fuchsia Gerbera daisies takes centre stage in this joyful bouquet, each blossom radiating layers of hot-pink petals around a pronounced dark centre that anchors the arrangement visually. Nestled among them are tender lavender-pink roses in the early stages of opening, their dusty-rose tones softening the palette and introducing a hushed romanticism. Sprigs of tiny purple statice float through the composition, their textured clusters offering playful pops of cool colour and a subtle wildflower note. The greens-broad, glossy leaves reminiscent of salal or eucalyptus-create a verdant backdrop that lifts and frames every bloom, giving the bouquet a sense of garden-fresh volume. The flowers are cocooned in pale pink matte tissue, then wrapped with a translucent fuchsia-pink cellophane that catches light with a soft sheen; the wrapping is neatly folded and suggests careful gift preparation. A clear glass vase rim is visible at the base, indicating readiness for immediate display on a bedside table or mantel. Against a crisp white background, the colours read bright and true, while the imagined scent is light and inviting: roses offering gentle perfume with a hint of green sweetness from the Gerberas. As a local florist familiar with Primrose Hill and nearby Regent's Park, I picture this arrangement lifted into a corner flat on Gloucester Avenue or sent to surprise a neighbour on a sunny morning-Florist Primrose Hill can prepare and arrange it for same-day local delivery. The overall effect is festive yet tender, perfect for birthdays, anniversaries, or simply to say 'you are thought of' with warmth and care.
SORBET
£49.00
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This lush, tightly gathered bouquet pairs the drama of deep red and burgundy roses with the serene whisper of lavender and mauve blooms, creating a visual conversation of passion tempered by tenderness. The roses are fully bloomed, their layered petals soft and thick, catching a soft, diffuse light that makes the purples glow and the reds deepen to velvety richness. Between the roses, dark green holly-like leaves-likely Ruscus or Salal-arc and tuck, giving the composition structure and a cool, leafy scent that balances the floral sweetness. Dotted throughout like tiny lanterns are bright red-orange rose hips whose glossy skins lend a playful texture and a flash of complementary warmth against the cooler lavenders. The bouquet is set in an antique-style mercury glass vase whose mottled silver surface reflects subtle highlights; its rounded base and narrower neck are tied with natural twine or raffia, lending a touch of rustic charm to the overall elegance. A small white rectangular tag hangs from the twine, showing a neat stylised rose illustration and a line of green-script text but no overt branding, ready for a personal note. Photographed on a pristine white backdrop, the arrangement's colors and reflective vase are clearly defined, conjuring a sense of refinement perfect for birthday surprises, romantic gestures beneath the trees of Primrose Hill, or as a thoughtful get-well gift delivered from a local shop. The composition reads as handcrafted, fresh, and quietly luxurious-like something a neighbourhood florist would prepare with careful hands and local deliveries in mind.
LOVE & PASSION
£65.00
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In this image, a meticulously arranged bouquet of white roses, lavender alstroemeria, and baby's breath stands gracefully in a clear, cylindrical glass vase, bathed in soft daylight that could easily be streaming through a Primrose Hill bay window. The roses are the first thing your eye rests on: fully opened yet still crisp at the edges, their creamy white petals layered in delicate whorls that lend a sense of purity and reassurance. Encircling them, the alstroemeria blooms and buds in muted lavender and soft dusky purple bring gentle colour, some petals just beginning to part, others still held close by green sepals, all etched with fine, deeper-toned veins. Wisps of white gypsophila drift through the arrangement like tiny stars, filling the gaps between the larger blossoms and creating an almost cloud-like halo. Rich green foliage shapes the bouquet into a full, rounded form, the leaves glossy and structured, echoing the careful craftsmanship of a florist who knows how to guide each stem into place. The stems themselves are visible through the transparent water, trimmed to an even length and loosely spiralled, reinforcing the sense of order and calm. The background is softly diffused and bright, perhaps a white wall or window, ensuring that every bloom stands out without distraction. The mood is tranquil and heartfelt, ideal for sending solace after a loss, celebrating a quiet anniversary, or offering a thoughtful thank-you to a neighbour on a leafy Primrose Hill street. Created with the attentive, local touch associated with Florist Primrose Hill, this bouquet suggests freshness, sincerity, and understated sophistication.
MAKE A WISH
£60.00
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A lush, professionally arranged bouquet of mixed flowers sits centre stage in a clear, slightly ribbed glass vase, glowing against a softly diffused white background reminiscent of a bright Primrose Hill morning. The focal point is a cluster of bold gerbera daisies in vivid fuchsia and magenta, their large, daisy-like faces and velvety petals circling around deep, dark centres that feel both cheerful and dramatic. Interlaced with these are striking chrysanthemums whose many-petalled blooms blend rich purple tips into creamy white towards their bright yellow cores, creating a painterly, almost watercolour effect. Nestled among these showy flowers are creamy white roses in various stages of opening, from tight buds promising fragrance to gently unfurling blooms that soften the overall palette with romance and understatement. Wisps of white baby's breath thread between the larger flowers, adding a lacy, cloud-like texture that lightens the design and brings a sense of movement, as though a breeze from nearby Regent's Park might just ruffle the petals. Deep green foliage curves around the base and edges, giving the arrangement structure and a natural, garden-fresh feel, as if the stems were gathered that morning from a well-tended local garden. The vase is finished with a simple loop of natural twine tied in a relaxed bow, from which hangs a neat white gift tag featuring a small pink rose illustration and elegant lettering, hinting at a personal message without distracting from the blooms. The whole scene suggests a joyful, uplifting gift, ideal for birthday surprises, congratulations, or a pick-me-up for someone living along the pastel terraces near Primrose Hill, delivered straight from a trusted neighbourhood florist who understands how colour and texture can transform a room and a mood.
PINK SWEETNESS
£55.00
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There is a hush to this bouquet that I often aim for when arranging white roses for a local client: roughly twelve immaculate blooms, some fully open, others just beginning to unfurl, each petal creamy and soft to the eye. Between them, countless pinpricks of baby's breath (Gypsophila) weave a luminous veil, giving the composition a misty, dreamlike quality as if morning fog has settled among the blooms. The foliage beneath moves from deep, cooling emerald to a bright, springlike lime, its varied greens grounding the pale blossoms and lending depth without distraction. All stems are neatly cut and visible through a plain glass vase, the clean water level a small but important detail that speaks to freshness and care. The arrangement sits against a pristine white backdrop and under diffused light, which highlights the subtle ivory tones and the satin texture of the petals. As a florist serving Primrose Hill and neighbouring Camden, I picture this bouquet delivered to a cosy flat off Gloucester Avenue or placed at a small anniversary table near the Park-its soft scent and composed presence creating an atmosphere of calm and quiet joy. Whether chosen for a celebration, a thoughtful 'just because', or as a soothing gesture in times of need, the bouquet feels personal, deliberate, and gently uplifting, the kind of arrangement that brings a moment of peace to an otherwise busy day.
MY ONLY
£70.00
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PINK POP
PINK POP
£72.00
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This image presents a refined, romantic bouquet, photographed cleanly against a bright white background that allows every nuance of colour and texture to stand out. At the heart of the arrangement sits a compact dome of approximately nine to ten deep red roses, each bloom rich with velvety petals that curve inwards to form classic spiral centers. The roses are tightly grouped, creating a rounded mound of crimson that immediately suggests love, devotion, and quiet celebration, the sort of flowers one might send for an anniversary after a stroll along Primrose Hill's leafy streets. Cradling this red cluster is a generous halo of creamy white hydrangeas, forming a voluminous, cloud-like collar around the base. The hydrangea's thousands of tiny florets blend into a soft, almost feathery texture that contrasts beautifully with the more defined rose petals. The interplay of bold red and gentle white creates a timeless palette, feeling both luxurious and serene. All of the blooms are arranged in a clear, bowl-shaped glass vase that is part-filled with clean water. Through the transparent glass, you can see the fresh green stems splaying slightly as they descend, adding vertical lines and a sense of natural growth beneath the spherical arrangement. Light bouncing off the vase creates subtle highlights and reflections, enhancing the impression of freshness and care. The composition is perfectly balanced and symmetrical, radiating poise and intimacy. It is easy to imagine this arrangement, crafted by an experienced Primrose Hill florist, gracing a dinner table, sitting on a marble fireplace, or waiting as a romantic surprise delivery in a flat just off Regent's Park Road.
SIMPLY EXQUISITE
£100.00
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Captured from a gentle overhead angle, the photograph presents an elegant black cylinder hatbox with a slim red trim, so full of roses that the blooms spill over the rim in a perfectly rounded, lush dome. Dominant deep crimson roses provide a dramatic heart to the arrangement; their velvety petals open in layered whorls that suggest passion and depth. Around them, roses in pale lavender, delicate blush pink, and warm apricot create a soft, graduated halo, while creamy white flowers catch the light and add bright punctuation. Smaller spray roses and near-buds are woven throughout, introducing scale and tactile contrast: some petals are unfurled and papery, others are tight and glassy. Intermittent sprigs of eucalyptus or fine ruscus lend cool, leafy contours and a gentle herbal aroma that would mingle with the roses' sweet perfume in a quiet room. The hatbox's finish appears soft-matte against a neutral white backdrop and the studio lighting accentuates each petal edge, the subtle sheen of fresh foliage, and the dense, compact architecture of the design. This arrangement reads equally as a luxe anniversary gift, a milestone birthday surprise, or a considered Valentine's gesture - a present that feels both modern and timeless. For local customers in Primrose Hill and nearby Camden, the style reflects neighbourhood tastes for understated elegance: rich colour, considered texture, and an expert hand in every stem placement. The overall impression is of abundance tenderly orchestrated, a bouquet that promises warmth and refined celebration.
SWEET LOVE
£97.00
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This bouquet from the heart of Primrose Hill tells a story of connection and celebration before a single bloom is even named. Centred within the arrangement, pale lilac roses unfurl delicately, their soft fragrance reminiscent of early mornings on Regents Park Road. Ringed by showy, magenta and fuchsia Gerbera daisies-each petal velvet-soft and inviting-these central flowers promise joy for birthdays or notes of sympathy alike. Rich, plum-hued chrysanthemums with intriguing yellow-green hearts layer in striking depth, echoing the diverse gardens tucked behind pastel-colored houses in Primrose Hill. Fine tendrils of white baby's breath weave through, lending a cloud-like softness that animates the whole ensemble. Deep green, glossy foliage peeks confidently from below, anchoring the design and bringing an element of the wild corners of the hill itself. The arrangement is embraced by a clear glass vase, its unique crackled surface gently catching the light. Finished with a rustic raffia bow and a minimalist, blank white tag waiting for a bespoke message, the bouquet feels at once luxurious and deeply personal. It radiates warmth, comfort, and a sense of belonging-perfect for sending a touch of Primrose Hill's character and grace to loved ones, whether near Albert Terrace or Chalk Farm Road.
DAY BRIGHTENER
£55.00
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Dominating this bespoke arrangement is a grand cluster of crimson roses-over fifty in number-each blossom with velvety petal spirals and a hue as deep and stirring as a Primrose Hill sunset. The bouquet's spherical crest bursts with layered blooms, carefully hand-selected for freshness and luxury by the local florist. Interlaced throughout the arrangement, glossy emerald leaves provide a grounding and refreshing contrast, reminiscent of the leafy tranquility found around Regents Park Road. The bouquet is elegantly completed with a broad, gleaming red satin ribbon, deftly tied into an exuberant, multi-looped bow with long, graceful trails that suggest festive celebration. The surrounding soft white background amplifies the vibrant reds, while the gentle natural light evokes a sense of intimacy and warmth-like a cherished afternoon picnic atop Primrose Hill. Each rose, at various stages from tightly closed to fully unfurled, captures a different aspect of love's journey. This composition evokes both anticipation and enduring affection, making it perfect for heartfelt declarations, anniversary surprises, or marking special dates with friends and family in NW1. Every element, from the blooms' meticulous arrangement to the ribbon's luxurious sheen, reveals the artistry and experience underpinning Primrose Hill's floral scene.
RED EXUBERANCE
£299.00
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A rounded bouquet of fresh, creamy white roses and soft lavender statice stands tall in a clear glass cylinder vase, bathed in gentle daylight that feels very much like it could be spilling through a townhouse window just off Primrose Hill. The roses form the heart of the arrangement: about a dozen blooms, their petals thick and velvety, opening just enough to reveal a layered, spiralled centre that speaks of classic romance and polished style. Their hue sits between ivory and warm cream, with subtle shadows tucked into the folds, so each flower appears almost sculpted. Woven delicately throughout are feathery sprays of pale lilac statice, each stem carrying countless tiny blooms that lend a fine, lace-like texture and a soft haze of colour around the roses. The contrast between the plush round heads of the roses and the wispy statice gives the design movement without disturbing its calm symmetry. The stems are clearly visible through the transparent glass, submerged in clear water that catches and reflects the light, adding a faint shimmer to the base. The vase rests on a smooth, white surface, which bounces light upward, brightening the underside of the petals. The background is softly blurred, hinting at an airy, contemporary interior-perhaps a living room near Regent's Park Road or a quiet office with a view towards the hill-without drawing focus from the flowers themselves. The mood is serene and thoughtful, ideal for a refined wedding table, an anniversary breakfast in Primrose Hill, or a comforting floral tribute sent with love. It is the kind of understated yet luxurious arrangement a local florist might recommend when words feel too heavy and you want the flowers' gentle elegance to speak instead.
PEARL MEMORIES
£60.00
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An elegant glass vase holds a striking combination of red roses and purple peonies, arranged with the relaxed refinement you might expect from a seasoned florist just off Regents Park Road in Primrose Hill. The roses are a deep, saturated red, each one fully open, with dense, velvety petals that spiral inward to a soft, shadowed centre, radiating intimacy and classic romantic charm. Interspersed among them, the purple peonies are full and rounded, their petals layered in soft, ruffled tiers that lend the bouquet a touch of modern luxury and movement, as though the blossoms are gently unfurling in slow motion. Around these central blooms, a lively mix of greenery forms a lush backdrop: glossy leaves provide body and structure, while light, airy stems of eucalyptus weave through the arrangement, adding a cool, silvery freshness that keeps the design feeling crisp and contemporary. The clear glass vase reveals the stems below the waterline, trimmed neatly and gathered in a subtle, graceful fan, allowing the natural greens of the stems to complement the bolder colours above. Gentle light seems to fall from one side, casting soft shadows and highlighting different textures-the velour-like rose petals, the frilled peony edges, the smooth, slightly waxy surfaces of the leaves. It's easy to imagine a layered scent: rose sweetness, a whisper of fresh green, and the clean, herbal accent of eucalyptus, recalling a stroll along Primrose Hill on an early summer evening. This bouquet feels particularly suited to meaningful occasions-a heartfelt romantic gesture, a celebration of personal success, or a thoughtful gift to brighten a home near Regent's Park-embodying both care in its composition and depth of feeling in its giving.
CHERRY SWEET
£60.00
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This detailed product image shows a graceful mixed flower arrangement that feels both contemporary and romantic, much like the quiet streets and café corners around Primrose Hill. A clear glass cube vase provides the base of the composition, its simple modern shape softened by a decorative white band wrapped neatly around the bottom. That band is printed with small red hearts and the repeated phrase "all my love" in a flowing script, making the emotional message of the bouquet instantly clear. Bursting from the vase is a lush gathering of flowers, with pink tones taking centre stage. Several fully opened roses in deep fuchsia and rich magenta stand out with their velvety, layered petals, while softer blush and light pink roses lend a gentler, more nostalgic note. Around them, ruffled carnations in coral and peach-pink add volume and intricate texture, their frilly edges catching the light. Scattered through the design are pretty daisy-like chrysanthemums in lavender and purple, each one centred with an eye-catching green middle that brightens the arrangement, along with small creamy white blooms that bring a calm, airy contrast. The bouquet is wrapped in a halo of greenery, including rounded eucalyptus in a silvery-green shade and darker green leaves, plus a few reddish-brown accents that suggest a touch of seasonal warmth. Every stem is positioned to create a balanced, rounded silhouette, giving the piece a full, abundant look without feeling heavy. The entire scene is photographed against a pure white background, which makes the colours and textures stand out vividly. In the bottom right, an orange circular badge with "VASE INCLUDED" in bold white capitals highlights that this is a complete, ready-to-display floral gift, ideal for anniversaries, birthdays, or spontaneous surprises delivered across Primrose Hill and nearby Belsize Park.
LOVE WHISPER
£60.00
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In soft, natural morning light this bouquet reads like a small English cutting garden brought indoors: the central focus is a cluster of soft blush-pink roses whose layered petals open like small, delicate cups. Scattered among them are bright white berries-snowberry or hypericum-style clusters-that reflect light and add a lively punctuation to the composition. Silvery-blue eucalyptus leaves sweep through the arrangement, their rounded shapes and cool tones providing a soothing counterpoint to the warmth of the roses while hinting at the familiar, calming scent of fresh foliage. Interlaced are sprays of tiny white flowers, possibly waxflower or astrantia, which lend a lace-like fineness, and darker pink or burgundy buds that sit low and quietly deepen the palette. Taller, narrow flower spikes peek from the edges, giving the bouquet a soft vertical lift and an informal, hand-gathered silhouette. The stems are hand-tied and finished with a cream satin ribbon, adding a tactile ribboned tail that rests against an ornate, pale carved surface in the background. A white square frame overlays the image with the words Florist Choice and the price indicated as ?50, making the arrangement feel like a trusted pick from a local florist. This bouquet radiates calm, approachable elegance-perfect for welcoming a new neighbour in Primrose Hill, giving as a thoughtful anniversary gesture, or brightening a bedside table with understated romance and the freshness of seasonal blooms.
FLORIST CHOICE £50
£50.00
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As a proud florist serving the Primrose Hill community, I see each bouquet as an invitation to share beauty and meaning. This luxurious floral creation pairs exuberant colour with refined London style. Dozens of roses bloom in a captivating array-creamy yellow centres melt into warm peach, radiant coral, and sumptuous pink, with subtle ombre petals flickering with late-afternoon light reminiscent of walks along Regent's Canal. Each rose, at its own stage of awakening, adds to the rhythm and depth, while rich and glossy greenery suggests the tranquil beauty of Primrose Hill's parks and secret gardens. Nestled beside this floral display is a delicate pouch of Thorntons Orange Crisp chocolates-the pale golden wrapper and bold branding evoke a sense of tradition, while the realistic depiction of milk chocolate truffles promises delight. Two chocolate truffles, decadently rounded and tempting, rest in front, ready to be enjoyed after a stroll up the Hill. This ensemble is more than a simple gift-it's a reflection of community, artistry, and heartfelt intention. Whether marking a birthday, anniversary, or sending spontaneous cheer through NW1, its textures, scents, and colours bring a touch of Primrose Hill's grace to every occasion.
SWEET SERENADE
£89.00
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This bouquet celebrates the quiet clarity of white flowers arranged with practised care: a luminous cluster of white chrysanthemum heads sits at the centre, each bloom's many petals unfolding like soft rays around a sunny yellow core. Between and beneath these cheerful daisies rise several long, pale green-to-yellow lily buds, some faintly streaked along their sheaths-still closed, they promise a future reveal and add a sophisticated vertical rhythm to the rounder chrysanthemum forms. Scattered among them are feathery sprays of baby's breath (Gypsophila), their minute blossoms forming delicate clouds that give the bouquet an airy, romantic texture and soften the stronger shapes. Dark, verdant foliage frames every stem, the glossy leaves adding depth and setting off the pristine whites. The arrangement is hand-tied and wrapped in a natural layer of crinkled brown kraft paper, then protected by a clear, glossy cellophane outer wrap that reflects the light and keeps the flowers pristine; the wrapping is gathered and tied at the base to create a neat, easy-to-carry bouquet. The scent is restrained and fresh, with leafy green notes and the faint, clean perfume of lilies in bud. This is the sort of bouquet I would assemble for a gentle birthday, a new-home greeting near Primrose Hill's cafés, or as a calm sympathy gesture delivered along Parkway or to a flat near Regent's Park. Its tone is serene and hopeful-simple, honest flowers that convey care without fuss.
PURE ELEGANCE
£65.00
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This image presents a lavish hatbox arrangement, emblematic of Primrose Hill's quiet elegance, brimming with the finest red roses-each one steeped in rich, velvety crimson and arrayed to create a full, perfectly rounded mound. The petals, both tightly clustered and gently unfurling, produce a mesmerizing interplay of light and texture, as if bathed in soft morning light spilling in from Regent's Park nearby. The bouquet emerges from a sophisticated matte black hat box, whose minimalist shape and finish offer a refined foundation for the lush profusion of blooms above. Wrapping the box is a lustrous red satin ribbon, secured in a chic bow highlighted by a glinting crystal-like accent-an elegant nod to Primrose Hill's artisanal taste and creative spirit. The entire composition is set against a sharp white backdrop, intensifying the fiery brilliance of the roses while focusing every eye on the expert craftsmanship on display. Ideal for heartfelt declarations or memorable milestones, this arrangement could easily grace an intimate gathering on Fitzroy Road or serve as a centerpiece on a romantic dinner table for two. The bouquet's freshness and artistry, a reflection of NW1's finest floristry, infuse a sense of celebration, making it the perfect choice for those unforgettable moments only red roses can convey.
SOMETHING SPECIAL
£250.00
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A luxurious heart-shaped gift box overflows with creamy white roses, meticulously arranged by the skilled florists of Primrose Hill to suit both classic and contemporary tastes. Each bloom is plump and delicately layered-some buds held in tight reserve, others opening to display a gentle flutter of petals kissed with subtle hints of green, echoing the early spring mornings of Regent's Park nearby. The roses are artfully clustered in a dome so lush it nearly spills from the edges of the matte black hatbox, whose elegant finish grounds the airy beauty of the arrangement. Wrapped gracefully around the container, a brilliant scarlet red satin ribbon glistens in the soft light, its wide bow and flowing tails drawing the eye with a dramatic flourish reminiscent of the colourful shops along Princess Road. Lighting is even and bright, amplifying each detail: the snap of the ribbon, the soft sheen of petal, the air of quiet sophistication that fills the composition. Evoking feelings of love, devotion, and new beginnings, this arrangement is a fitting gift for anniversaries in Primrose Hill, birthdays, or dignified expressions of sympathy. Its timeless appeal and artistic craftsmanship bring warmth and style to every home, whether as a holiday centrepiece or as a heartfelt gesture delivered by local experts familiar with the neighbourhood's unique charisma.
SINCERE LOVE
£100.00
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A vibrant, carefully constructed rose bouquet set against a stark white background, radiating warmth and meticulous craftsmanship. The hand-tied dome brims with a theatrical mix of hybrid tea roses and small spray roses: bold bright yellows that lift the arrangement, creamy ivory roses that soften the palette, and a lively range of pinks from tender blush to hot fuchsia, complemented by deeper magentas and wine-coloured reds for contrast. Occasional tight buds nestle between fully opened blooms, creating movement and the suggestion of unfolding celebration. Lustrous green foliage - likely ruscus or salal - snakes through the roses, its glossy leaves offering a cool counterpoint to the warm petals and framing the bouquet with a natural, garden-fresh silhouette. At the gathered stems a broad red satin ribbon is tied into a statement bow with long, flowing tails that glint gently under the light; a small white gift tag tucked into the knot bears the words "Happy Holidays," signalling a festive intent. The petals appear velvety to the touch and slightly dewy in tone, and one can almost sense a light, citrus-tinged rose fragrance that lifts the spirit. As a local florist familiar with Primrose Hill, I see this as a design that balances exuberance and elegance - perfect for celebrating anniversaries, saying thank you, or sending seasonal cheer to neighbours near Regent's Park or along Chalk Farm Road.
CRAZY IN LOVE
£69.00
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This richly detailed bouquet is captured against a flawless white background, allowing every colour and texture to sing, much like the bright front gardens dotted around Primrose Hill. The focal point is a cluster of spectacular Vanda orchids in saturated fuchsia-purple; their generous petals are dusted with a distinctive net of pale speckles, giving them a sense of movement and depth. They sit slightly elevated, creating a luxurious canopy of colour that instantly draws the eye. Nestled below and around them, vivid orange roses provide a compelling counterpoint, their petals tightly arranged in precise spirals. These tangerine blooms glow with an almost golden warmth, evoking feelings of happiness, congratulations, and festive gatherings along nearby Chalcot Road. Gentle pastel pink roses weave through the design, some still in bud, others opening into soft, many-petalled rosettes that introduce a quiet, romantic softness to the vibrant composition. Graceful calla lilies in shades of plum, mauve, and muted lavender emerge from amongst the roses, their trumpet-shaped blooms curving with confident elegance. They lend height and a subtle sense of movement, as if catching a light breeze that might drift across Primrose Hill on a clear summer evening. Tiny filler flowers in lavender hues are tucked between the larger blooms, adding intricate details and a misty layer of colour that binds the different tones together. Surrounding everything is a lush framework of foliage: slender eucalyptus leaves softened to a silvery green, glossy darker leaves providing depth, and fresh green sprigs that make the bouquet feel as if it has just been gathered from an abundant garden. The cleanly cut stems are visible at the bottom, neatly tied into a rounded, hand-tied shape that feels both modern and timeless. The overall effect is one of joyful sophistication, ideal for same-day delivery across Primrose Hill to brighten living rooms, studios, or intimate dinner tables with a burst of artful floral colour.
BALI DREAM
£95.00
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A modern round hatbox in deep charcoal black serves as the base for this radiant arrangement, which rises in a smooth dome of sunny yellow roses. The blooms are clustered so closely they touch petal to petal, each rose unfurling in soft spirals that create a plush surface, almost like a quilt of light. The yellow is full and generous, somewhere between lemon and gold, evoking bright afternoons overlooking the London skyline from Primrose Hill. Scattered among this sea of roses are elegant stems of burgundy Leucadendron, their elongated, pointed bracts reaching upwards and adding height and contrast. The colour of the Leucadendron graduates from dark, wine-red tips to green-tinted bases, introducing depth and an almost architectural precision that plays beautifully against the roses' softness. Encircling the base is a ring of rich, dark green foliage, the leaves glossy and gently curved, cradling the flowers like a supportive frame. Lighter, needle-fine greenery threads through the design, peeking out from between the roses and over the rim of the box, adding a touch of wildness and freshness, reminiscent of the natural edges of Regent's Park or the leafy side streets around Chalcot Crescent. A delicate band of white lace trims the top of the container, softening the strong line of the black hatbox and offering a hint of vintage hat shop charm. The arrangement feels poised yet inviting, equally at home brightening a Primrose Hill living room, marking a milestone birthday, or sending a heartfelt thank-you to a friend nearby. Every stem appears to have been placed with intention, the work of a skilled local florist balancing colour, shape, and texture for elegant flower delivery across NW1.
BOX OF SUNSHINE
£115.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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LOVE YOU MER-LOT TOP
LOVE YOU MER-LOT
£64.00
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This image shows a refined romantic bouquet paired with a small balloon, set against a pristine white background, as if displayed in the window of a Primrose Hill florist on a clear morning. At the centre of the bouquet are numerous creamy white roses, their petals tightly layered into elegant spirals that feel timeless and serene. Tucked between them are deep magenta and burgundy carnations, each flower built from scores of ruffled petals that create soft spheres of rich colour, echoing the warm glow of sunset over nearby Regent's Park. Slender stems of white alstroemeria, or Peruvian lilies, weave gently through the arrangement, their narrow petals delicately marked with reddish-brown striping and speckles that lend an artistic, almost hand-painted quality. Around these blooms, glossy green leaves and a hint of variegated foliage with creamy margins provide a lush frame, giving the bouquet a rounded, full silhouette. The wrapping is thoughtfully styled. Closest to the stems, smooth white paper is folded neatly, forming diagonal planes that peek through as graphic accents. Over this sits a crinkled, translucent layer of purple cellophane that envelops the bouquet, extending above the flowers to create a faintly shimmering halo of violet. This outer wrap catches the light softly, adding depth and dimension to the colours within. The stems are secured at the base by a slim bright green satin ribbon tied into a compact bow, with a small light brown rectangular gift tag hanging from it, ready to hold a brief note or the names of the recipients. Off to the right rests a metallic purple foil balloon with a distinct scalloped, rosette-like edge. Its central disk is a lighter shade of lavender and bears the message "To Loving Partners" in cursive pink lettering. A small jagged-edged rainbow holographic sticker glints at the lower side of the balloon. Together, the bouquet and balloon create a complete romantic gift, perfect for anniversaries, Valentine's Day, or quiet celebrations of partnership in Primrose Hill's village-like streets.
LOVING PARTNERS BOUQUET
£67.00
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This floral arrangement is shown against a bright white background, photographed from a slightly elevated angle that allows every blossom to be appreciated, as though you were leaning over the bouquet on a Primrose Hill kitchen table. At its heart, large pink peonies sit fully open, their densely layered petals curling and folding into lush, rounded blooms that speak of romance, tenderness, and thoughtful indulgence. Weaving between these soft peony spheres are striking Vanda orchids in rich tones of purple and vibrant fuchsia, their broad petals etched with fine, almost lace-like veining that introduces a sophisticated, exotic note. Scattered around them, spray roses in shades of soft pink, peach blush, and creamy white offer a contrast in scale; some roses remain tightly furled, while others begin to spiral open, adding detail and a sense of unfolding moments. Small white filler flowers, likely dainty chrysanthemums or asters, emerge here and there, their spiky petals creating gentle points of light within the denser textures. A frame of glossy green foliage holds the bouquet together, with smooth, deep-green leaves and lighter accents that recall the greenery of nearby Regent's Park and the tree-lined streets running down towards Camden. The stems are gathered cleanly at the base and wrapped with a purple ribbon, possibly layered with fine mesh for added elegance, underscoring the bouquet's ready-to-gift nature. The colour combination-vivid fuchsia, deep purples, blush pinks, peach, crisp white, and lush green-creates an atmosphere of joy and modern luxury, ideal for birthdays, romantic surprises, or decorating a Primrose Hill townhouse for an intimate gathering.
MOONLIGHT DANCE
£115.00
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A rich bouquet of roses and seasonal accents is photographed against a clean white background, evoking a serene interior in Primrose Hill bathed in soft, natural light. The main focus is a dense cluster of velvety red roses and creamy white roses, their petals layered and slightly unfurled so that each blossom looks full, rounded and inviting to touch. The interplay of deep crimson and soft ivory gives the arrangement a romantic, almost cinematic quality, as though prepared for a special evening overlooking Regent's Canal. Threaded between the larger blooms are airy clouds of tiny bright red filler flowers, similar to dyed gypsophila, which add lightness and an almost sparkling texture. Punctuating this softness, shiny red hypericum berries are dotted throughout, their smooth, rounded forms catching the eye and providing a festive, jewel-like detail. Surrounding the roses, fresh green foliage and elegant eucalyptus sprigs weave in and out, introducing varied leaf shapes and a cool, silvery-green contrast that feels modern and effortless. The entire bouquet is carefully placed in a clear, rectangular glass vase, where the stems are visible and neatly arranged, enhancing the structured look and making the design feel ready for immediate display on a polished dining table off Regent's Park Road. Around the centre of the vase, a green and white gingham ribbon is wrapped snugly, lending a touch of country charm that balances the otherwise contemporary feel. In the bottom right corner of the image, a bright orange circular graphic bears the words "VASE INCLUDED" in white capitals, clearly indicating that the flowers arrive complete with their container. The overall impression is of a lovingly crafted rose arrangement, ideal for Valentine's Day, birthdays, or romantic surprises delivered across Primrose Hill.
QUEEN OF HEARTS
£75.00
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Against a pristine white backdrop, a vibrant, dome-shaped bouquet appears almost to float, its colours echoing the lively yet relaxed spirit of Primrose Hill. At the centre sit several striking hot pink roses, fully open and plush with velvety petals that curl outward in generous spirals. They are encircled by lime green spider chrysanthemums, whose fine, elongated petals create a spiky, almost firework-like effect, bringing energy and a modern graphic texture to the arrangement. Woven among them are deep indigo and royal purple lisianthus blooms; some are fully unfurled into delicate, bell-shaped flowers, while others remain as elongated buds, hinting at blossoms still to come. Bright yellow gerbera daisies, with their sunburst petals and round centres, flash through the bouquet, suggesting sunlight on the paths around Regent's Park Road. Nestled discreetly near the base, a single cream-to-soft-yellow rosebud adds a gentle, classic touch, its tightly closed form offsetting the exuberance of the open blooms. Delicate filler flowers in soft pink and lavender sit between the larger heads, while clusters of slim green buds stretch upwards, pulling the eye through the design and creating a sense of natural growth. A lush bed of dark green foliage surrounds and supports everything: glossy leaves, feathery ferns, and eucalyptus-like sprigs combine to provide depth, structure, and a garden-fresh feeling. The stems are bound in a traditional hand-tied style, suggesting the careful hands of an experienced local florist just off Regents Park Road. This bouquet radiates joy and thoughtful intention, perfect for same-day delivery to a Primrose Hill home, whether to celebrate a birthday, a new chapter, or a quiet dinner overlooking the skyline.
GARDEN STROLL
£49.00
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In this close-up image, a chic square rose box is presented as if on a gallery plinth, its simple forms and rich tones speaking of modern romance in Primrose Hill. The container is a matte black square, with edges that are sharply defined and surfaces completely smooth, giving it a contemporary, architectural character. Around its lower portion runs a narrow white stripe, a single, continuous line that breaks the darkness with a refined accent, reminiscent of the clean details found in stylish homes near Regent's Park Road and Chalcot Square. Emerging from the open top of the box are twelve preserved red roses, placed so closely together that their petals gently intermingle. The blooms are arranged in three neat rows of four, forming a balanced grid that fills the entire surface. Each rose is caught at the same perfect moment of full bloom: petals spiralling outward from a tight centre into generous, velvety whorls. The colour is a deep, luxurious crimson, with subtle variations that suggest depth and softness, inviting the imagination to feel the texture under one's fingertips. The lighting is soft and evenly distributed, creating gentle shadows in the folds of the petals and along the box's corners, adding dimension without any harsh glare. The bright white background isolates the arrangement completely, allowing the interplay of black, red and white to take centre stage. There is an intimate, almost contemplative mood to the scene, as if the roses have been carefully chosen as a private love token-perhaps a same-day delivery to a Primrose Hill terrace for an anniversary dinner, or a quiet apology left on a hallway console. The overall effect is that of a considered, long-lasting gift which pairs strong feeling with pared-back, elegant design.
LOVE'S EMBRACE
£150.00
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In this image, a hand-tied bouquet of roses in rich red, soft white, and dramatic royal blue forms a full, rounded dome that commands attention, much like a centrepiece set on a Primrose Hill terrace for a summer gathering. Around the curve of the bouquet, densely packed roses nestle closely together, each blossom showing layers of velvety petals coiled in tight spirals, with some flowers more open, revealing generous hearts. The red roses are a deep, classic crimson that suggests warmth and devotion, the white roses look creamy and luminous, bringing a sense of clarity and peace, while the blue roses add a rare, almost artistic accent that shifts the design into modern territory. The three colours are thoughtfully interspersed, creating a balanced tricolour rhythm that runs throughout the bouquet. Between the blooms, polished, dark green leaves emerge, their glossy surfaces reflecting light and adding dimensional contrast. At the bottom, you can see a clean cluster of cut stems, both green and lightly brown, bound together as if the bouquet has just been tied in a local Primrose Hill flower studio, ready to be delivered to a home near Regent's Park Road or Gloucester Avenue. The entire arrangement is set against a pure white background, which heightens the intensity of the red, white, and blue petals and makes each bloom stand out clearly. The feeling conveyed is one of dignified celebration and quiet pride, a floral design suited for marking patriotic occasions, remembrance ceremonies, or meaningful milestones where you want the message of unity and admiration to be unmistakably clear.
LIKE A ROYAL
£85.00
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ALL OF ME
ALL OF ME
£100.00
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