Primrose Hill Florist Choice – Local Bouquets & Same-Day Delivery

Welcome to Florist Primrose Hill, your trusted local florist nestled near the heart of Regent’s Park Road and just a stroll from the iconic Primrose Hill Park. With over a decade creating breathtaking flowers and bespoke bouquets, our passionate team draws daily inspiration from the vibrant charm of Chalk Farm, Belsize Park, and the picturesque surroundings of Fitzroy Road.

Our expertise is more than artful arranging – it’s knowing what feels right for every moment. Whether celebrating life’s special occasions, sending heartfelt wishes, or simply brightening a home near Albert Terrace, we take pride in each order as if it were for our own neighbours. The Florist Primrose Hill promise? Premium, sustainably sourced flowers handled with care, creativity, and a genuine love for our community.

  • Same-day delivery available across Primrose Hill, Belsize Park, and Chalk Farm (order online by 3 PM!)
  • Curated seasonal arrangements, perfect for all local celebrations
  • Expert advice from a friendly, local team – we know our patch!
Whatever your floral vision, trust our local experience and creativity. Browse and order online today – we’re honoured to bring a touch of Primrose Hill beauty to your door, every day.

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FLORIST CHOICE FLOWERS
FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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In soft, natural morning light this bouquet reads like a small English cutting garden brought indoors: the central focus is a cluster of soft blush-pink roses whose layered petals open like small, delicate cups. Scattered among them are bright white berries-snowberry or hypericum-style clusters-that reflect light and add a lively punctuation to the composition. Silvery-blue eucalyptus leaves sweep through the arrangement, their rounded shapes and cool tones providing a soothing counterpoint to the warmth of the roses while hinting at the familiar, calming scent of fresh foliage. Interlaced are sprays of tiny white flowers, possibly waxflower or astrantia, which lend a lace-like fineness, and darker pink or burgundy buds that sit low and quietly deepen the palette. Taller, narrow flower spikes peek from the edges, giving the bouquet a soft vertical lift and an informal, hand-gathered silhouette. The stems are hand-tied and finished with a cream satin ribbon, adding a tactile ribboned tail that rests against an ornate, pale carved surface in the background. A white square frame overlays the image with the words Florist Choice and the price indicated as ?50, making the arrangement feel like a trusted pick from a local florist. This bouquet radiates calm, approachable elegance-perfect for welcoming a new neighbour in Primrose Hill, giving as a thoughtful anniversary gesture, or brightening a bedside table with understated romance and the freshness of seasonal blooms.
FLORIST CHOICE £50
£50.00
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Captured in a warm, intimate close-up, this bouquet reads like an evening stroll through the gardens near Primrose Hill: lush, layered and tactile, with a sophisticated colour story of deep burgundy, soft peach, creamy white and muted greens. The arrangement centres on a striking, dark burgundy dahlia whose densely packed petals form a velvet eye, drawing attention and lending the bouquet a moody, elegant heart. Surrounding it, garden roses in pale peach and cream bloom with ruffled, cup-like shapes that soften the composition and give it a timeless, romantic feeling. Interspersed among those classic blooms are steel-blue eryngium thistles that introduce spiky architectural texture and a touch of wildness, while little clusters of pale green or white berries (likely hypericum) offer gentle, berry-like accents that catch the light. Lush eucalyptus and varied foliage fill and frame the flowers, their cool, rounded leaves providing a silvery-green backdrop and a subtle aromatic note. A soft light sculpts the petals and foliage, bringing out the sheen on the roses and the deep matte of the dahlia. Atop this floral canvas sits a translucent white square with rounded corners; inside, white lettering presents a flowing script "Florist" above a neat uppercase "CHOICE," with a bold sans-serif price "£60" beneath-designed to be readable against the darker blooms. The bouquet communicates expert design and seasonal confidence, perfect as a romantic gift, a wedding posy alternative, or simply a refined way to send local floral care across Primrose Hill and neighbouring streets.
FLORIST CHOICE £60
£60.00
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An intimate, top-down portrait of a premium bouquet that balances softness and structure: generous roses in delicate blush, creamy ivory and pale peach form the warm heart of the arrangement, their layered petals catching the light like porcelain. Interspersed are cooler, muted lavender-mauve roses that provide gentle contrast, while tiny pale pink florets and sprigs of white filler add a lace-like complexity that draws the eye inward. Textural interest comes from wispy, dried cream and tan elements-think dried grasses and seed pods-that lift the silhouette and create airy volume against the fuller blooms. Dusty silver-green eucalyptus leaves weave through the bouquet, offering a subtle herbal scent and a fresh, sculptural backdrop. The photograph is composed with soft, natural illumination and a shallow depth of field so each petal's texture and edge is tenderly revealed without harsh shadows. Floating over the centre of the composition is a crisp white rectangular frame with clean typography: a flowing script reads "Florist Choice," beneath it a tidy uppercase sans-serif labels "CHOICE," and the price is shown in bold white digits as "?70," signaling a curated florist selection. The overall impression is luxurious but unfussy-perfect for marking special moments, mother's day remembrances, or a thoughtful just-because delivery around Primrose Hill, Camden and the nearby parklands, evoking both refinement and the friendly character of a neighbourhood florist.
FLORIST CHOICE £70
£70.00
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A richly textured bouquet presented in a generous, garden-inspired style, photographed tightly so every petal and leaf reads clearly. Dominant are large, soft pink garden roses whose many ruffled layers resemble blushing peonies; they are balanced by coral and peach ranunculus with their tight, intricate spirals and by creamy white accent blooms that punctuate the composition. Darker, plum-toned hellebore-like flowers cluster through the lower left, adding depth and a touch of dramatic contrast, while delicate sweet peas striped in pale purple and white float like sighs between the heavier heads. Fresh greenery - fine trailing vines, slender stems and broader matt leaves - is artfully woven through, creating an airy, natural movement and underscoring the bouquet's seasonal, foraged feel. A clear, thin white rectangular frame overlays the centre of the photo, carrying the hand-lettered phrase Florist Choice, CHOICE in smaller capitals beneath it, and a bold ?100 price mark at the bottom, all positioned to convey the florist-selected nature and price without hiding the blooms. The bouquet is held gently at the base by a pair of hands with a faint light sleeve against a soft, out-of-focus backdrop; the light picks out petal sheens and the gentle scent one imagines from such fresh, premium flowers. The overall mood is intimate and celebratory - perfect for a special birthday, an understated wedding bouquet, or a considered gift delivered locally around Primrose Hill, Chalk Farm and nearby streets.
FLORIST CHOICE £100
£100.00
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