Primrose Hill BEST SELLERS

Welcome to Florist Primrose Hill, your trusted local destination for exquisite flowers, artfully arranged bouquets, and thoughtful floral gifts. We’re proud to serve our vibrant Primrose Hill community as well as nearby areas like Belsize Park and Camden—delivering blooms that brighten every special moment.

Located just steps from iconic spots like Regent’s Park Road, Chalcot Square, and the beautiful Primrose Hill Park itself, we know what it means to craft flowers that capture the spirit of our neighbourhood. Our skilled florists hand-select the freshest seasonal stems daily, ensuring every bouquet is bursting with colour and fragrance.

  • Same-day delivery available across NW1 and nearby—from Primrose Hill to Belsize Park and Camden—on orders placed online by 3 PM.
  • Expert local advice—our team lives and breathes floristry right here in Primrose Hill.
  • Easy online ordering and secure, reliable service you can trust.

Whether you’re celebrating a birthday, expressing sympathy, or simply want to decorate your home with fresh flowers, Florist Primrose Hill is here for you. Order online for fast, friendly same-day delivery, and let us share the joy of beautiful blooms across our beloved neighbourhood and beyond.

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BEST SELLERS
This photograph shows a lush, rounded bouquet set against a bright white background, every bloom clearly defined as though it has just been arranged in a Primrose Hill flower studio bathed in soft morning light. Dominating the composition are several large cream roses, their petals smoothly layered in generous spirals that open outward to create a sense of classic romance and understated luxury. Surrounding them, delicate pink spray roses gather in small clusters, some still tightly closed, others beginning to unfurl, adding both texture and a gentle gradation of pink tones. A vibrant pink gerbera daisy draws the gaze with its perfectly arranged, radiating petals and dark, velvety centre, bringing a playful energy reminiscent of weekend strolls through Regent's Park. Pale pink carnations, with their finely ruffled petals, lend a cushiony fullness to the design, softening the transitions between the larger blooms and enhancing the bouquet's rounded silhouette. Threaded among these are white alstroemeria, their slender petals decorated with fine reddish-brown speckles that give a hint of intricacy and artistic flair. Wispy sprays of baby's breath are woven throughout, their tiny white flowers forming a delicate veil that lightens the overall look and adds an ethereal touch. Fresh green foliage and glimpses of sturdy stems peek between the blossoms, providing depth and anchoring the pastel tones with a natural, leafy contrast. The stems at the base are neatly gathered and tied, revealing the craftsmanship of Florist Primrose Hill and suggesting a bouquet ready for gifting or display. The mood is tender, uplifting, and quietly hopeful, ideal for welcoming new beginnings, congratulating loved ones, or simply brightening a Primrose Hill home with a touch of floral charm.
AMALFI LOVE
£59.00
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In this abundant, rounded bouquet, each rose is composed with the practiced eye of a neighbourhood florist, a study in pinks, purples, and creamy whites. Big, fully opened roses in soft blush and warm cream form the structural heart of the arrangement, their layered petals soft to the imagined touch and catching gentle light to reveal subtle peach and ivory undertones. Interspersed are vibrant fuchsia roses that pulse with colour next to a few cool lavender blooms, offering a lively interplay between warm and cool notes. Delicate clusters of small spray roses-mostly creamy white with whispering hints of pale yellow-sit nestled between the larger flowers, adding a peppering of texture that suggests abundant growth. Glossy deep-green leaves, likely ruscus or salal, are woven into the composition, their elongated shapes and slightly waxy surface providing a fresh, crisp contrast to the soft petals. The stems are gathered into a compact hand-tie, finished with a wide, soft pink satin ribbon looped into a roomy bow whose sheen reflects light like satin caught in morning sun. The plain white background keeps attention on the bouquet's craftsmanship and colour story, while the overall mood relays warmth, celebration, and gentle romance. Ideal for conveying gratitude or affection, this arrangement suits occasions from Mother's Day to anniversaries, and can be delivered locally across Primrose Hill, Chalk Farm and nearby streets for a thoughtful, neighbourhood gift prepared with true floral care by Florist Primrose Hill.
GLAMOUR
£67.00
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Against a pristine white backdrop, a vibrant, dome-shaped bouquet appears almost to float, its colours echoing the lively yet relaxed spirit of Primrose Hill. At the centre sit several striking hot pink roses, fully open and plush with velvety petals that curl outward in generous spirals. They are encircled by lime green spider chrysanthemums, whose fine, elongated petals create a spiky, almost firework-like effect, bringing energy and a modern graphic texture to the arrangement. Woven among them are deep indigo and royal purple lisianthus blooms; some are fully unfurled into delicate, bell-shaped flowers, while others remain as elongated buds, hinting at blossoms still to come. Bright yellow gerbera daisies, with their sunburst petals and round centres, flash through the bouquet, suggesting sunlight on the paths around Regent's Park Road. Nestled discreetly near the base, a single cream-to-soft-yellow rosebud adds a gentle, classic touch, its tightly closed form offsetting the exuberance of the open blooms. Delicate filler flowers in soft pink and lavender sit between the larger heads, while clusters of slim green buds stretch upwards, pulling the eye through the design and creating a sense of natural growth. A lush bed of dark green foliage surrounds and supports everything: glossy leaves, feathery ferns, and eucalyptus-like sprigs combine to provide depth, structure, and a garden-fresh feeling. The stems are bound in a traditional hand-tied style, suggesting the careful hands of an experienced local florist just off Regents Park Road. This bouquet radiates joy and thoughtful intention, perfect for same-day delivery to a Primrose Hill home, whether to celebrate a birthday, a new chapter, or a quiet dinner overlooking the skyline.
GARDEN STROLL
£49.00
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In the airy light of Primrose Hill, this striking bouquet unfurls as a living tapestry of colour and texture. At its core, dramatic domes of hydrangea in deep indigo and peacock teal provide a verdant grounding, their abundant petals soft and inviting. Rising among the hydrangeas are rose blooms the hue of delicate lavender and classic creamy white, their elegantly furled petals echoing the old-world charm of Primrose Hill's tree-lined avenues. White ranunculus, plush and layered, lend a gentle, tactile softness, while pale yellow lisianthus both in bud and partial bloom arc gracefully through the bouquet, recalling the lively borders of Regent's Park in spring. Fuchsia-pink filler blossoms weave in lively colour, while pale pink astilbe feathers the arrangement's edges with whimsical lightness. Almost lacy, light green filler-possibly wild Ammi Majus-brings intricate dimension to the overall ensemble. Bold sweeps of dark green foliage unify the palette, setting each bloom into vibrant relief. All stems are gathered tightly and finished with a lustrous royal purple satin ribbon, the bouquet poised for same-day delivery across Primrose Hill. This arrangement combines artistic craftsmanship with local inspiration, making it a heartfelt gift or a striking centrepiece for any special Primrose Hill occasion.
TIMELESS VICTORIAN
£57.00
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I arranged this bouquet to marry graceful restraint with lively colour, set on a crisp white background so each bloom can speak clearly. Creamy white roses form its heart, their layered petals curling inward like small pale seashells and giving off a soft, refined scent that feels almost cool against the brighter companions. Interspersed generously, vivid magenta-pink Gerbera daisies offer bold, cheerful faces-each with a dense ring of petals and a darker, intricate centre that draws the eye. Sprays of deep purple Alstroemeria weave through the composition, their trumpet-like shapes and tiny speckled marks adding delicate pattern and a suggestion of movement, as if the bouquet might quietly shift in a soft breeze. Glossy, fresh greenery-broad leaves and narrow blades-frames the flowers, lending structure and contrast and making the whole arrangement read as full and freshly gathered. A faint glimpse of a clear glass vase at the bottom catches the light and anchors the bouquet with a sense of coolness and practicality. The mood here is modern yet heartfelt-a bright, sophisticated gift to lift someone's spirits or to add a polished floral note to a Primrose Hill sitting room after a visit to the nearby weekend market. Arranged with a neighbourhood florist's eye for texture and proportion, this bouquet also suits anniversaries, small celebrations, or simple acts of kindness and is available for same-day delivery across Primrose Hill and nearby Regent's Park when freshness matters.
MESMERIZING HARMONY
£49.00
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In soft, natural morning light this bouquet reads like a small English cutting garden brought indoors: the central focus is a cluster of soft blush-pink roses whose layered petals open like small, delicate cups. Scattered among them are bright white berries-snowberry or hypericum-style clusters-that reflect light and add a lively punctuation to the composition. Silvery-blue eucalyptus leaves sweep through the arrangement, their rounded shapes and cool tones providing a soothing counterpoint to the warmth of the roses while hinting at the familiar, calming scent of fresh foliage. Interlaced are sprays of tiny white flowers, possibly waxflower or astrantia, which lend a lace-like fineness, and darker pink or burgundy buds that sit low and quietly deepen the palette. Taller, narrow flower spikes peek from the edges, giving the bouquet a soft vertical lift and an informal, hand-gathered silhouette. The stems are hand-tied and finished with a cream satin ribbon, adding a tactile ribboned tail that rests against an ornate, pale carved surface in the background. A white square frame overlays the image with the words Florist Choice and the price indicated as ?50, making the arrangement feel like a trusted pick from a local florist. This bouquet radiates calm, approachable elegance-perfect for welcoming a new neighbour in Primrose Hill, giving as a thoughtful anniversary gesture, or brightening a bedside table with understated romance and the freshness of seasonal blooms.
FLORIST CHOICE £50
£50.00
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A rounded, hand-tied bouquet is captured in full focus against a spotless white backdrop, so that every bloom seems to float in space and glow with colour. Several generous bi-colour roses form the focal points, their petals spiralling from bright yellow hearts through layers of amber and orange to soft reddish tones at the outer tips, like the warm evening light that falls across Primrose Hill's slopes. Around them, white daisy chrysanthemums form a cheerful halo, each flower neat and symmetrical, with luminous lime-green centres that bring a fresh, lively contrast to the warmer hues. Tucked between these are compact clusters of magenta and fuchsia chrysanthemums, their densely packed petals creating velvety, almost cushion-like forms, each with a yellow-green centre that repeats the fresh note of the daisies and ties the palette together. Dark green, slightly glossy foliage, reminiscent of ruscus, is interwoven throughout, peeking out behind the flowers and giving the design structure, as if it has just been gathered from a garden near Regent's Park Road. The stems at the base are visible and carefully bound, cleanly cut and aligned, conveying the skill of an experienced local florist preparing a bouquet ready for delivery across Primrose Hill, Belsize Park, and nearby streets. Gentle, even lighting ensures the colours remain vivid yet natural, with subtle shadows that hint at the bouquet's fullness and depth. This vibrant mix of yellow, orange, white, and jewel-toned magenta feels optimistic and warm, suited to marking birthdays, welcoming a new baby, or sending a thoughtful gesture to brighten someone's day in NW1.
BERRY BURST
£43.00
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Arranging flowers in Primrose Hill is always a creative delight, and this bouquet feels like a gentle stroll through morning dew in Regent's Park. Creamy pink gerberas mingle seamlessly with classic roses, infusing the arrangement with soft, comfortable tones reminiscent of the pastel houses lining the neighbourhood. Deep purple statice emerges between the pinks-each cluster a burst of vibrancy and textural intrigue, calling to mind the energetic weekend markets nearby. Lush green foliage cups the blooms, providing a cool, restorative foundation that grounds the bouquet in the freshness of local gardens. Housed in a graceful glass vase, the design exudes lightness, inviting those passing by to pause and absorb its gentle optimism. Illuminated by soft natural light, the colours seem to hum with quiet cheer, perfect for a get-well wish, a thoughtful surprise, or simply adding a sense of spring renewal to homes around Primrose Hill. Crafted with attentive care, this bouquet celebrates daily moments and milestones alike, reflecting the area's blend of creativity and calm.
PINK DAZE
£49.00
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Captured on a crisp white field of background, this bouquet reads like a small sunburst of late-summer colour assembled with intention. The composition is tightly rounded and densely packed: several grand roses in shades from molten orange to honey-gold dominate the centre, their velvety petals spiralling inward and offering a warm, familiar fragrance. Surrounding them are plentiful carnations in coral and peach tones whose ruffled layers provide soft architectural volume, and a handful of peach gerberas whose flat, feathery faces and greenish centres introduce a playful, open rhythm through the mass of blooms. Scattered between the larger flowers are sprigs of tiny white filler blooms - delicate freesia-like clusters - that brighten the palette and lend an elegant, airy punctuation. Pale green, starry filler reminiscent of astrantia adds a whisper of texture, while rounded, silvery eucalyptus leaves thread through the bouquet to cool the composition visually and scent the arrangement with that crisp, leafy note florists love. The stems are gathered and bound at the base in a neat hand-tied finish, suggesting freshness and immediate readiness for a vase. In soft, natural daylight - the kind you might see filtering through a Primrose Hill flat at morning - this bouquet reads as both celebratory and composed, suitable for a joyful table centre, a thoughtful anniversary gift, or a same-day delivery to a neighbour recovering at home. The overall feeling is tactile, scented and quietly sophisticated, the work of a florist who cares about balance, season and the small comforts flowers bring.
BRIGHT KISS
£55.00
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Against a bright white backdrop, this bouquet looks like it has been lifted straight from an artist's canvas and gathered lovingly by hand. At its heart, lush garden roses open in soft spirals of blush pink, dusty mauve and antique rose, the petals overlapping in velvety layers that evoke gentle romance and late-afternoon light over Primrose Hill. Nestled among them, generously frilled carnations bring a tactile richness; their petals shift from creamy beige and pale pink to deeper rose and fuchsia at the edges, creating a soft, billowing texture that feels both comforting and refined. Bold strokes of colour appear in deep indigo and royal blue flowers tucked between the pinks. One open blue anemone, with a striking dark centre, anchors the front of the bouquet, while slender tulip-shaped buds in similar inky tones rise gracefully, adding contrast and a slightly modern note. Delicate stems of lilac and pale lavender stock stretch upward, studded with clusters of small blossoms that lend an airy, almost mist-like quality and hint at a light, sweet fragrance. Around the blooms, a generous collar of greenery completes the design: dark, glossy leaves provide depth, while circular, silvery eucalyptus leaves give a cool, contemporary touch and a faintly herbal scent. The stems are neatly gathered and visible below, showcasing a traditional hand-tied style that suggests freshness and care, as if prepared that morning for delivery to a townhouse off Gloucester Avenue. This bouquet feels calming and uplifting at once, ideal for saying happy birthday, congratulations, or simply I'm thinking of you to someone in Primrose Hill or nearby Chalk Farm.
NOBLE BEAUTY
£67.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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A vibrant, carefully constructed rose bouquet set against a stark white background, radiating warmth and meticulous craftsmanship. The hand-tied dome brims with a theatrical mix of hybrid tea roses and small spray roses: bold bright yellows that lift the arrangement, creamy ivory roses that soften the palette, and a lively range of pinks from tender blush to hot fuchsia, complemented by deeper magentas and wine-coloured reds for contrast. Occasional tight buds nestle between fully opened blooms, creating movement and the suggestion of unfolding celebration. Lustrous green foliage - likely ruscus or salal - snakes through the roses, its glossy leaves offering a cool counterpoint to the warm petals and framing the bouquet with a natural, garden-fresh silhouette. At the gathered stems a broad red satin ribbon is tied into a statement bow with long, flowing tails that glint gently under the light; a small white gift tag tucked into the knot bears the words "Happy Holidays," signalling a festive intent. The petals appear velvety to the touch and slightly dewy in tone, and one can almost sense a light, citrus-tinged rose fragrance that lifts the spirit. As a local florist familiar with Primrose Hill, I see this as a design that balances exuberance and elegance - perfect for celebrating anniversaries, saying thank you, or sending seasonal cheer to neighbours near Regent's Park or along Chalk Farm Road.
CRAZY IN LOVE
£69.00
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A richly textured bouquet presented in a generous, garden-inspired style, photographed tightly so every petal and leaf reads clearly. Dominant are large, soft pink garden roses whose many ruffled layers resemble blushing peonies; they are balanced by coral and peach ranunculus with their tight, intricate spirals and by creamy white accent blooms that punctuate the composition. Darker, plum-toned hellebore-like flowers cluster through the lower left, adding depth and a touch of dramatic contrast, while delicate sweet peas striped in pale purple and white float like sighs between the heavier heads. Fresh greenery - fine trailing vines, slender stems and broader matt leaves - is artfully woven through, creating an airy, natural movement and underscoring the bouquet's seasonal, foraged feel. A clear, thin white rectangular frame overlays the centre of the photo, carrying the hand-lettered phrase Florist Choice, CHOICE in smaller capitals beneath it, and a bold ?100 price mark at the bottom, all positioned to convey the florist-selected nature and price without hiding the blooms. The bouquet is held gently at the base by a pair of hands with a faint light sleeve against a soft, out-of-focus backdrop; the light picks out petal sheens and the gentle scent one imagines from such fresh, premium flowers. The overall mood is intimate and celebratory - perfect for a special birthday, an understated wedding bouquet, or a considered gift delivered locally around Primrose Hill, Chalk Farm and nearby streets.
FLORIST CHOICE £100
£100.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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DEVOTION
DEVOTION
£57.00
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This abundant bouquet, captured against a pure white background, feels like a burst of happiness carefully shaped by a local florist near Primrose Hill. The arrangement is rounded and compact, with each stem nestled thoughtfully to build a lush, almost domed silhouette that suggests both abundance and intimacy. Dominating the palette are joyful yellows: classic yellow roses in full, spiral bloom and generously petalled yellow chrysanthemums, interspersed with smaller daisy-like yellow flowers that seem to radiate gentle warmth, much like morning light spilling over the hill. Interwoven with these are vivid orange gerbera daisies and smaller orange daisies, their broad, flat petals and darker centres providing strong, graphic accents that lend the bouquet a modern, upbeat character. Rich purple lisianthus blooms thread through the warmer shades, their softly layered petals adding depth and a hint of quiet sophistication, while a few lilac and white lisianthus buds remain half-closed, suggesting the arrangement will continue to develop in the days after it arrives in someone's home near Chalcot Square or Gloucester Avenue. Lime-green button chrysanthemums pop up throughout the bouquet, their compact, spherical shape and bright colour adding playfulness and visual rhythm. Glossy clusters of ruby-red hypericum berries nestle between the petals, their smooth, bead-like surfaces catching the light and giving a subtle nod to celebration. All of this is framed by a generous collar of dark green foliage-likely ruscus-creating a deep, leafy backdrop that makes the colours appear even more vivid. Slender blades of ornamental grass arc lightly over the blooms, adding a sense of movement, as if a soft breeze were passing through. The neatly tied stems at the base reveal a fresh, hand-crafted piece, ideal for same-day delivery across Primrose Hill to mark birthdays, milestone moments, or simply to bring a touch of floral joy into an everyday setting.
TROPICAL SENSATION
£59.00
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Beneath the tranquil sky of Primrose Hill, a spirited hand-tied bouquet of Gerbera daisies finds itself the star of any room, its brilliance reflected in a sparkling glass vase. A charming symphony of colour courses through the display: buttery yellows conjure the glow of morning sunlight filtering through the trees along Regent's Park Road, fiery orange petals vibrate with the area's creative pulse, and lush magenta blooms recall the vibrant wildflowers of nearby gardens. Each daisy, with its pronounced dark center, forms a striking counterpoint to the soft petals, while glossy green leaves lend the bouquet a fresh, layered dimension. The flowers are lovingly wrapped in two layers-first, a subtle sheet of transparent cellophane offering protective sparkle, and then, a tactile, natural-toned kraft paper that adds a handcrafted, local touch. Inside the vase, the stems are refreshed by clear water and bound with a twist of rustic twine, from which a petite, white tag with a classic rose motif dangles, suggesting a thoughtful floral gift ready for delivery to Camden or beyond. This lush arrangement carries with it the spirit of joy and community unique to Primrose Hill, making it a perfect gesture for birthdays, thank-yous, or simply to enliven a sunny flat overlooking the park.
SUNNY GARDEN
£49.00
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A soft, romantic arrangement of pink roses and baby's breath is captured against a pristine white background, the clear glass vase giving the bouquet a light, modern feel that would sit beautifully in a Primrose Hill living room. At the center, ten to twelve pink roses form a full, rounded cluster, their heads facing slightly different directions so each bloom can be appreciated. The petals are gently curled at the edges, forming layered rosettes that transition from a pale, almost blush-pink at the tips to a more medium rose tone near the centers. Some are more tightly furled, hinting at newness, while others are generously open, offering a sense of fullness and warmth, reminiscent of an early morning stroll along Regent's Park Road. Dancing between the roses, white baby's breath (Gypsophila) adds a fine, intricate detail: dozens of tiny, papery blossoms gather along thin stems, creating an airy halo that softens the structure of the bouquet. The greenery is rich and deep green, composed mainly of rose foliage with smooth, slightly pointed leaves that form a natural frame, giving the bouquet shape and contrast. These stems are all neatly gathered into a simple clear glass vase, which holds fresh water partway up and reveals the crisscross of green stems within, reinforcing the impression of freshness and expert preparation. The lighting is bright yet gentle, allowing the pink, white, and green tones to remain true and flattering, and giving a soft sheen to the leaves. The mood is tender and hopeful, ideal for celebrating a new baby, a christening, or a first visit to see the newest member of the family in the Primrose Hill area.
UNFORGETTABLE
£59.00
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A richly coloured, multi-rose bouquet fills the scene, framed by a pristine white background that lets each hue shine as clearly as a spring morning over Primrose Hill. The roses are arranged into a generous, dome-shaped cluster, giving a sense of fullness and luxury, as if designed for a special gathering in one of the area's elegant townhouses. Deep ruby and wine-red roses anchor the composition and evoke timeless love, while lighter blush and pastel pink blooms soften the effect and add a tender, affectionate note. Vivid fuchsia roses introduce vibrancy and modern flair, contrasting beautifully with bright yellow roses that bring a cheerful, sunlit quality. Warm orange roses glow like an early evening sky, and creamy white or ivory blooms provide calm highlights, stopping the colour from feeling too intense. Each rose is distinct, with layered petals that curl and spiral outward, some fully open, others still in the unfolding stage, adding visual rhythm. Slivers of dark green foliage peek between the blooms, suggesting fresh, healthy stems and giving a natural frame around the colourful heart of the arrangement. Below this floral dome, the long green stems are aligned and tied together with a neat green and white check ribbon, giving the bouquet a slightly rustic yet refined character. The stems fan gently where they rest on the white surface, indicating a relaxed, hand-tied construction rather than a rigid, formal design. Soft, even lighting reveals the detail of each petal, from velvet-like reds to translucent ivory edges. The bouquet radiates warmth, celebration, and heartfelt sentiment, making it easy to picture being carried along Regent's Park Road, across to a home near the hill, ready to mark a birthday, anniversary, or simple "you're in my thoughts" moment in the Primrose Hill community.
WAIKIKI SUNSET
£69.00
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Captured from a gentle overhead angle, the photograph presents an elegant black cylinder hatbox with a slim red trim, so full of roses that the blooms spill over the rim in a perfectly rounded, lush dome. Dominant deep crimson roses provide a dramatic heart to the arrangement; their velvety petals open in layered whorls that suggest passion and depth. Around them, roses in pale lavender, delicate blush pink, and warm apricot create a soft, graduated halo, while creamy white flowers catch the light and add bright punctuation. Smaller spray roses and near-buds are woven throughout, introducing scale and tactile contrast: some petals are unfurled and papery, others are tight and glassy. Intermittent sprigs of eucalyptus or fine ruscus lend cool, leafy contours and a gentle herbal aroma that would mingle with the roses' sweet perfume in a quiet room. The hatbox's finish appears soft-matte against a neutral white backdrop and the studio lighting accentuates each petal edge, the subtle sheen of fresh foliage, and the dense, compact architecture of the design. This arrangement reads equally as a luxe anniversary gift, a milestone birthday surprise, or a considered Valentine's gesture - a present that feels both modern and timeless. For local customers in Primrose Hill and nearby Camden, the style reflects neighbourhood tastes for understated elegance: rich colour, considered texture, and an expert hand in every stem placement. The overall impression is of abundance tenderly orchestrated, a bouquet that promises warmth and refined celebration.
SWEET LOVE
£97.00
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PINK POP
PINK POP
£72.00
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Centred against a pristine white backdrop, a round pastel pink hatbox overflows with a carefully balanced bouquet, its colours soft and inviting, much like an early evening sky above Primrose Hill. The hatbox is cylindrical and smooth, with a gentle blush tone that feels modern yet romantic. Around its middle runs a slim coral-red satin ribbon, tied into a small, immaculate bow at the front; from this bow hangs a cream tag, lightly lettered in green, quietly suggesting a personalised note or the mark of a trusted local florist. The flowers themselves are arranged in a generous dome that seems to hover just above the box's rim. A large, fully open pale pink rose forms the focal point, its petals spiralling inward to a richer pink core that draws the gaze. Encircling it are white chrysanthemums with bright green centres, their daisy-like petals crisp and fresh, giving the arrangement brightness and definition. Threaded between these are white alstroemeria, their slender petals and subtle speckling adding an air of delicacy and movement. To enliven the palette, clusters of deep pink and fuchsia blooms, likely spray roses or lisianthus, appear in pockets of colour, creating rhythm and interest throughout the bouquet. Eucalyptus foliage, with its characteristic round, silver-green leaves, curves naturally around the blooms, mingling with darker green leaves and tiny green buds that enhance the sense of lushness. The overall impression is one of poised elegance and emotional warmth, the kind of arrangement you might send after a leisurely Sunday spent in a café near Gloucester Avenue, or as a romantic gesture to someone living in a flat overlooking Primrose Hill. It feels perfectly suited to celebrate birthdays, new beginnings, or quiet moments of gratitude.
CAPRI CALYPSO
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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A cheerful trio of fuchsia Gerbera daisies takes centre stage in this joyful bouquet, each blossom radiating layers of hot-pink petals around a pronounced dark centre that anchors the arrangement visually. Nestled among them are tender lavender-pink roses in the early stages of opening, their dusty-rose tones softening the palette and introducing a hushed romanticism. Sprigs of tiny purple statice float through the composition, their textured clusters offering playful pops of cool colour and a subtle wildflower note. The greens-broad, glossy leaves reminiscent of salal or eucalyptus-create a verdant backdrop that lifts and frames every bloom, giving the bouquet a sense of garden-fresh volume. The flowers are cocooned in pale pink matte tissue, then wrapped with a translucent fuchsia-pink cellophane that catches light with a soft sheen; the wrapping is neatly folded and suggests careful gift preparation. A clear glass vase rim is visible at the base, indicating readiness for immediate display on a bedside table or mantel. Against a crisp white background, the colours read bright and true, while the imagined scent is light and inviting: roses offering gentle perfume with a hint of green sweetness from the Gerberas. As a local florist familiar with Primrose Hill and nearby Regent's Park, I picture this arrangement lifted into a corner flat on Gloucester Avenue or sent to surprise a neighbour on a sunny morning-Florist Primrose Hill can prepare and arrange it for same-day local delivery. The overall effect is festive yet tender, perfect for birthdays, anniversaries, or simply to say 'you are thought of' with warmth and care.
SORBET
£49.00
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A lavish, hand-crafted bouquet of hydrangeas and foliage fills the frame, set against a crisp white backdrop that lets its subtle colours speak. In the heart of the design, a large, rounded bloom of creamy white hydrangeas stands out, its closely packed petals creating a soft, pillowy texture that feels almost weightless. Surrounding this centrepiece are domes of pale sky-blue hydrangeas, their petals blending from delicate ice blue to a more saturated shade, reminiscent of early evening skies over Primrose Hill. Between them, pale lime and light green hydrangeas nestle in, bringing a tang of brightness and a sense of freshness, like new leaves emerging along the tree-lined streets of NW1. Flowing through and around the hydrangeas is a thoughtfully arranged mix of greenery. Shoots of eucalyptus, with their round, silvery-green leaves, thread lightly through the bouquet, adding a contemporary touch and a suggestion of gentle, aromatic fragrance. Richer, darker green foliage with a sleek, almost polished surface anchors the arrangement, giving it structure and a lush density that feels similar to the layered planting you might notice around Regent's Park's quieter corners. The stems are left exposed at the base, gathered and tied in the traditional hand-tied style, revealing their natural green lengths and making the bouquet look ready to slip straight into a glass vase on a Primrose Hill mantelpiece or dining table. Soft, diffused light washes over the image, highlighting the intricate veining of each petal and leaf and casting the bouquet in a calm, reassuring glow. The result is a composition that feels both refined and deeply comforting-ideal for birthdays, housewarmings, or small intimate gatherings hosted in the characterful homes around Gloucester Avenue.
MOONLIGHT PATH
£60.00
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A lush, hand-tied autumn bouquet rests on a white surface, its rounded silhouette densely packed with seasonal colour and textural contrast. Dominant are deep burgundy and crimson blooms - generous Gerbera daisies with their broad, flat petals and dark centers, paired with velvety red roses in a mix of open blooms and compact buds that suggest classic romance. Scattered through the arrangement are lively sprays of bright yellow chrysanthemum-style flowers that add a cheerful, sunlit pop and delicate multi-petaled texture. Soft coral-pink roses and peach-toned garden roses act as gentle counters to the stronger hues, while red and orange alstroemeria, sometimes speckled or striped, introduce a fine, dynamic detail. The bouquet is richly layered with foliage: glossy dark green leaves give structure, lighter or subtly variegated greens lift the composition, and several large, reddish-brown, bronze-tinged autumn leaves - shaped like oak or maple - are placed to emphasise the fall theme and add a rustic, park-side feel. The stems are neatly gathered and visible, signaling a skilled hand-tied technique. In natural light the petals hold a soft glow and the overall impression is one of warmth and generosity - perfect for a Thanksgiving centrepiece, a harvest celebration, or to send seasonal comfort to friends and neighbours around Regent's Park, St Mark's Crescent and the wider Primrose Hill area.
FESTIVAL OF COLOURS
£54.50
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This image presents a luxurious hydrangea bouquet, artfully composed and photographed against a clean white backdrop that focuses the eye entirely on the flowers. The arrangement forms a full, rounded silhouette, with large hydrangea heads clustered together so closely that they create an almost cushion-like texture. Each head is made from numerous small, rounded petals, giving the bouquet a soft, clouded appearance. Gentle pastel pink hydrangeas, reminiscent of early blossom along Chalcot Road in Primrose Hill, bring warmth and tenderness to the design. These are complemented by cool, sky blue blooms that lend a sense of calm and open space, balancing the composition. Creamy white hydrangea clusters are interspersed throughout, catching the light and adding a fresh, luminous quality that keeps the palette bright and elegant. Threaded sinuously among the larger flowers are fine stems of tiny, deep fuchsia or magenta blossoms-most likely waxflowers or similar filler blooms-whose miniature stars offer lively points of contrast and a slightly wild, natural charm. A collar of abundant foliage surrounds and supports the hydrangeas, with broader, glossy dark green leaves offering structure, and smaller, paler green leaves introducing subtle variation and movement. The stems are drawn together firmly at the base in a traditional hand-tied style, the neatly cut ends fanning out in a tidy cluster, ready to be set in a glass vase on a Primrose Hill windowsill overlooking Regent's Park. The overall mood is serene, hopeful, and subtly celebratory, making this bouquet ideal for birthdays, anniversaries, or sending a gentle message of encouragement to someone special in NW1.
FAIRYTALE BLISS
£60.00
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ALL OF ME
ALL OF ME
£100.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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Dominating this bespoke arrangement is a grand cluster of crimson roses-over fifty in number-each blossom with velvety petal spirals and a hue as deep and stirring as a Primrose Hill sunset. The bouquet's spherical crest bursts with layered blooms, carefully hand-selected for freshness and luxury by the local florist. Interlaced throughout the arrangement, glossy emerald leaves provide a grounding and refreshing contrast, reminiscent of the leafy tranquility found around Regents Park Road. The bouquet is elegantly completed with a broad, gleaming red satin ribbon, deftly tied into an exuberant, multi-looped bow with long, graceful trails that suggest festive celebration. The surrounding soft white background amplifies the vibrant reds, while the gentle natural light evokes a sense of intimacy and warmth-like a cherished afternoon picnic atop Primrose Hill. Each rose, at various stages from tightly closed to fully unfurled, captures a different aspect of love's journey. This composition evokes both anticipation and enduring affection, making it perfect for heartfelt declarations, anniversary surprises, or marking special dates with friends and family in NW1. Every element, from the blooms' meticulous arrangement to the ribbon's luxurious sheen, reveals the artistry and experience underpinning Primrose Hill's floral scene.
RED EXUBERANCE
£299.00
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A contemporary hand-tied bouquet is shown in full detail against a luminous white backdrop, every bloom and leaf sharply defined as if arranged moments ago in a Primrose Hill studio. Full, peach-toned roses open gracefully at the centre, their petals layered and soft, moving from pale, almost creamy apricot on the outer edges into warmer salmon and coral at the core. Between them, rich burgundy and deep magenta Gerbera daisies create pockets of drama, their narrow, ray-like petals circling lighter central disks that glimmer subtly, like the lights of Camden at dusk. High in the composition, a bold King Protea stands as a sculptural focal point, its maroon and reddish-brown bracts tipped with soft blush pink, giving the arrangement an exotic, almost gallery-like quality. Threaded throughout are vivid lime-green Santini chrysanthemums, neat spherical clusters with a cushiony texture that add a lively contrast and echo the fresh greens of local parkland around Regent's Canal. The bouquet is enveloped in generous foliage: wide, glossy leaves providing a deep green frame; long, linear blades that suggest upward movement; and rounded eucalyptus leaves in silvery-green, their matte surface offering a cool, calming counterpoint to the warm flowers. Light catches on the surfaces, enhancing both the velvety roses and the structured protea. The stems are gathered firmly at the base, revealing the bouquet's hand-crafted nature and ready for delivery to homes and studios across Primrose Hill, Chalk Farm, or Belsize Park. This composition feels vibrant yet refined, perfect for birthdays, thank-you gestures, or marking a special evening in the city.
RADIANT GEM
£50.00
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This lush hand-tied bouquet, photographed against stark white to emphasise colour and form, reads like a studied walk through an early summer patch of flowers. A bold, chartreuse hydrangea cluster occupies the centre-its tiny, clustered petals forming a fluffy, tactile mass that immediately draws the eye. Around it, blush and cream roses open with a soft, romantic cadence while deeper red roses anchor the palette with velvety intensity, suggesting quiet celebration and warmth. Coral-pink carnations thread through the arrangement, their ruffled edges catching light and offering a cheerful, textural counterpoint to the smoother rose cups. Scattered among them, metallic blue-grey Eryngium thistles introduce an architectural, slightly wild note: spiky, star-shaped, and cool-hued against the softer florals. A generous mix of greenery-round, silvery eucalyptus leaves and long, slender blades of grass or structural filler-frames the blooms, giving the bouquet air and rhythm and releasing a subtle, aromatic undercurrent. The stems are neatly gathered and secured with a natural fibre tie so the green cut ends remain visible, testament to careful hand-tying. As a local florist I picture this arrangement brightening a living room window near Regent's Park or being carried across Chalk Farm Road to a friend's flat; it suits contemporary interiors as readily as a celebratory table. Florist Primrose Hill prepares bouquets like this with attention to texture, scent, and proportion, making them suitable for gifts, centrepieces, or a thoughtful surprise delivered within the neighbourhood.
WILD AT HEART
£59.00
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An intimate, top-down portrait of a premium bouquet that balances softness and structure: generous roses in delicate blush, creamy ivory and pale peach form the warm heart of the arrangement, their layered petals catching the light like porcelain. Interspersed are cooler, muted lavender-mauve roses that provide gentle contrast, while tiny pale pink florets and sprigs of white filler add a lace-like complexity that draws the eye inward. Textural interest comes from wispy, dried cream and tan elements-think dried grasses and seed pods-that lift the silhouette and create airy volume against the fuller blooms. Dusty silver-green eucalyptus leaves weave through the bouquet, offering a subtle herbal scent and a fresh, sculptural backdrop. The photograph is composed with soft, natural illumination and a shallow depth of field so each petal's texture and edge is tenderly revealed without harsh shadows. Floating over the centre of the composition is a crisp white rectangular frame with clean typography: a flowing script reads "Florist Choice," beneath it a tidy uppercase sans-serif labels "CHOICE," and the price is shown in bold white digits as "?70," signaling a curated florist selection. The overall impression is luxurious but unfussy-perfect for marking special moments, mother's day remembrances, or a thoughtful just-because delivery around Primrose Hill, Camden and the nearby parklands, evoking both refinement and the friendly character of a neighbourhood florist.
FLORIST CHOICE £70
£70.00
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This Easter hatbox arrangement looks like a handful of spring sunlight gathered into flowers, the sort of design that would sit beautifully in a Primrose Hill living room with large, bright windows. The flowers are arranged in a compact, domed shape that completely covers the top of a pastel lime-yellow cylindrical hatbox, decorated with scattered, miniature Easter eggs in shades of pale blue, pink, white, and soft green, some with delicate dots or stripes. The container's gentle tones provide a soft foundation for the vivid blooms above. At the centre of the bouquet, a large, soft-pink Gerbera daisy commands attention, its flat, even petals radiating gracefully from a pale green centre like a friendly smile. Surrounding it are sunny yellow chrysanthemums, their finely cut petals giving each head a starburst appearance that sends a sense of joy through the entire piece. Tucked between the yellow flowers, coral-orange carnations add depth and volume, their ruffled, multi-layered petals creating a gentle, cushiony texture that suggests comfort and warmth. Popping out in deeper contrast, velvety violet-purple lisianthus blooms thread through the design, their rich colour immediately catching the eye and grounding the arrangement. All of this is cradled by fresh greenery, including some leaves with subtle white variegation that add further interest and an almost woodland character, like the varied foliage you might notice walking through nearby Regent's Park. The lighting is bright and even, highlighting the crispness of every petal and leaf. As a whole, the design feels playful yet refined, ready to be placed on an Easter lunch table, used as a decorative accent in a Primrose Hill flat, or delivered as a heartfelt springtime surprise that signals hope, recovery, and new beginnings.
SORRENTO SUNRISE
£67.00
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This image presents a lavish hatbox arrangement, emblematic of Primrose Hill's quiet elegance, brimming with the finest red roses-each one steeped in rich, velvety crimson and arrayed to create a full, perfectly rounded mound. The petals, both tightly clustered and gently unfurling, produce a mesmerizing interplay of light and texture, as if bathed in soft morning light spilling in from Regent's Park nearby. The bouquet emerges from a sophisticated matte black hat box, whose minimalist shape and finish offer a refined foundation for the lush profusion of blooms above. Wrapping the box is a lustrous red satin ribbon, secured in a chic bow highlighted by a glinting crystal-like accent-an elegant nod to Primrose Hill's artisanal taste and creative spirit. The entire composition is set against a sharp white backdrop, intensifying the fiery brilliance of the roses while focusing every eye on the expert craftsmanship on display. Ideal for heartfelt declarations or memorable milestones, this arrangement could easily grace an intimate gathering on Fitzroy Road or serve as a centerpiece on a romantic dinner table for two. The bouquet's freshness and artistry, a reflection of NW1's finest floristry, infuse a sense of celebration, making it the perfect choice for those unforgettable moments only red roses can convey.
SOMETHING SPECIAL
£250.00
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Against a clean white backdrop, this hand-tied bouquet looks like a soft burst of early summer, the kind of arrangement that might brighten a bay window overlooking the leafy streets around Primrose Hill. Two generous domes of pastel pink hydrangea form the central focus, their many small, ruffled petals overlapping to create a plush, cushion-like texture that feels both luxurious and comforting. Nestled amongst these voluminous blooms are light pink roses, some fully open with their layered petals spiralling elegantly from tight centres, others still in smooth, tapered buds that add height and a sense of quiet anticipation. Threaded delicately through the pinks are slender stems of bell-shaped flowers in gentle lavender and lilac hues, reminiscent of campanula, their graceful, slightly nodding forms introducing movement and a whimsical, garden-inspired charm, as if they've been gathered from the borders near Regent's Canal. Deeper touches of colour appear in the form of small clusters of fuchsia or deep rose-pink filler blossoms, which provide contrast and intricate detail, drawing the eye into the heart of the bouquet. Lush green foliage frames and supports the flowers, with a mix of rounded leaves and slender, budding stems that underline the freshness of the design, as though the arrangement has just been crafted that morning. At the base, the stems are clearly visible, carefully aligned and tied, showing the hallmark of an experienced florist's hand. The overall mood is romantic, uplifting, and refined, making this bouquet perfect for celebrations, thank-you gestures, or simply bringing soft colour and gentle fragrance into a Primrose Hill home.
PINK CASHMERE
£59.00
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