Primrose Hill Wedding Collections

At Florist Primrose Hill, we understand how special your wedding day is—and nothing transforms a celebration like beautiful wedding flowers and bouquets. From our charming shop near Regent's Park Road and the leafy walks of Chalcot Square, we craft each arrangement with care and creativity, using only the freshest blooms.

As a dedicated florist rooted in the Primrose Hill community, we're proud to serve happy couples across St John’s Wood, Belsize Park, and Chalk Farm. Whether you’re planning an intimate gathering or a grand event, our experienced team brings years of floral expertise to every design, ensuring your wedding flowers truly reflect your style and vision.

We know weddings can move quickly, so we offer same-day delivery on online orders placed before 3 PM—ideal for those last-minute touches or unexpected needs. Order online with confidence, knowing we’ve been trusted by neighbours from Primrose Hill Market to Fitzroy Road for their most important celebrations.

  • Locally sourced seasonal flowers
  • Hand-tied bridal and bridesmaid bouquets
  • Personal consultations for bespoke wedding designs

Let Florist Primrose Hill be your local partner in creating magical memories. Order your wedding flowers online today for a beautiful, personal experience, right here in Primrose Hill.

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WEDDING COLLECTIONS
Set against the crisp line of a tailored suit, the matching boutonnière and bouquet form a small family of flowers - bold, elegant, and unmistakably romantic. The boutonnière is a single red rose curled with poise, its velvety petals catching the light and suggesting classic devotion; a spray of gypsophila nestles beside it, lending a soft, lace-like halo, while a short trail of eucalyptus adds a cool, rounded leaf to catch the eye. Its companion bouquet repeats that language on a larger scale: lush royal blue hydrangeas create a dramatic, voluminous base and the red roses rise through them like ruby lanterns, punctuating the composition with confident colour. Baby's breath drifts at the margins, delicate and buoyant, softening transitions between bloom and foliage, while eucalyptus leaves provide a silvery, textured underlayer and a subtle, verdant scent. The arrangement is presented with thoughtful structure - each hydrangea head grounds the piece and each rose directs attention - so it reads well in photographs taken on a busy Primrose Hill afternoon or in the softer shade of nearby Regent's Park. The handling of moisture and selection of fresh stems keeps petals luminous and slightly dewy in appearance, and the overall fragrance is garden-fresh rather than heavy, a green, slightly menthol note from the eucalyptus balanced with the faintly sweet, leafy aroma of cut hydrangea. As a florist working in the neighbourhood, I arrange these pairings to harmonise with both formal attire and relaxed local venues, aiming for bouquets and buttonholes that feel intimate, photograph beautifully, and sit comfortably in memory - a quiet assurance from Florist Primrose Hill for couples celebrating close to home.
I CHERISH YOU WEDDING COLLECTION
from £213.00
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A carefully curated four-pane image that showcases a wedding palette of peach roses, violet-edged white lisianthus and airy baby's breath arranged for ceremony and reception. In the upper-left frame, the bride holds a full, rounded bouquet whose centre is a dense cluster of pale peach roses; ruffled lisianthus with purple rims trace the outer edge, creating a gentle halo while tiny sprays of baby's breath lighten the composition. The handle is wrapped in a soft peach ribbon, finished with discreet pearly pins that glint in soft daylight. Upper-right focuses on the groom's boutonniere on a dark charcoal suit jacket: one prominent peach rose, a whisper of greenery, and a tasteful curl of blush ribbon sit above a matching solid-peach tie, all balanced for understated elegance. The lower-left image shows a slightly smaller hand-tied posy resting on a light, textured fabric - the same flowers gathered more compactly for a bridesmaid or toss bouquet, the ribbon neatly bound around the stems. Lower-right reveals a reception centerpiece: the same trio of flowers arranged in a white woven, basket-style vase, forming a domed silhouette complemented by two small decorative woven orbs beside it. The photographs together tell the story of a cohesive wedding look - from bridal suite moments near Regent's Park Road to a reception table on Gloucester Avenue - emphasising texture, scent and harmony. The palette reads calm and warm: the peach rose brings softness, the violet-edged lisianthus a playful contrast, and the baby's breath lifts the whole composition into an airy, romantic statement.
''SI'' WEDDING COLLECTION
from £300.00
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This image grid of four wedding florals captures a carefully planned white, green, and red colour story that would feel perfectly at home at a Primrose Hill ceremony overlooking the park. In the top-left panel, only the bride's torso and hands are shown, her white, lightly textured dress forming a calm canvas for a dramatic cascading bouquet. Several large white oriental lilies dominate the centre, each trumpet-shaped bloom open wide, while graceful tendrils of phalaenopsis orchids drape downwards, giving the bouquet a waterfall effect. A single cream rose glows warmly among bright green, spherical pompon-style flowers, small bunches of shiny red berries, fine white gypsophila, and slender strands of green foliage that create depth and softness. The top-right panel zooms in on the groom, dressed in a dark suit, crisp white shirt, and bold red tie. His boutonnière mirrors the bride's bouquet: a single flawless white phalaenopsis orchid with a yellow centre, touches of vivid green, and a halo of tiny white filler flowers, all tied with a narrow red ribbon that echoes his tie and the berries. On the bottom-left, that boutonnière is shown up close on a pale beige, lightly woven background, so its textures-smooth orchid petal, fresh green leaf, fine gypsophila, and satin ribbon-are easy to imagine. The bottom-right panel presents the full bouquet, now arranged in a white woven basket-style vase placed on a bright white surface against a soft grey wall, accompanied by three white wicker orbs. The cascading orchids, proud lilies, cheerful green buttons, red berries, and airy white blooms form a balanced, elegant composition, the kind of bridal flowers often crafted by experienced local florists for weddings across Primrose Hill and nearby Belsize Park.
BE MINE WEDDING COLLECTION
from £520.00
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This four-part collage beautifully illustrates how a single wedding flower theme can thread through an entire day in Primrose Hill, uniting the couple, their party, and their reception décor. In the top-left photograph, the bride appears from the shoulders down in a strapless white gown, holding a generous dome-shaped bouquet. At its heart, fuchsia peonies unfurl their many-petalled blooms, rich and velvety, giving the design drama and romance. Around them, white alstroemeria-clean and almost luminous-display delicate maroon speckles in their throats, while soft green spiky flowers and deep green foliage provide texture and contrast. The bouquet looks freshly gathered, as if arranged that morning in a local studio just off Regent's Park Road. The top-right panel brings us closer to the groom's attire, centered on a boutonniere pinned to a charcoal suit lapel. White alstroemeria blooms, small green buds, and neat leaves are tied with a lavender satin ribbon, which harmonises with his lavender tie. This small detail, perfectly scaled for a lapel, quietly echoes the bridal bouquet and shows the kind of coordination couples often discuss with a trusted Primrose Hill florist. In the bottom-left, a smaller bouquet rests against a light beige, textured fabric. It repeats the main motif-fuchsia peonies, white alstroemeria, green accents-bound together in a lavender ribbon. This design suits bridesmaids walking through the leafy streets around Primrose Hill or a playful toss bouquet for the evening. The bottom-right image moves into the reception space, where the same flowers are reimagined as a compact centerpiece. Pink peonies and white alstroemeria nestle among glossy greenery in a white, woven spherical vase, its crisscrossing strands adding an airy, tactile element. Three beige woven decorative spheres sit nearby, offering a soft, natural echo of the vase's texture, ideal for a relaxed yet refined Primrose Hill townhouse or garden-party reception. Together, these four views show how one colour story can create a calm, cohesive wedding atmosphere from start to finish.
EVERLASTING LOVE WEDDING COLLECTION
from £217.00
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Held close against the detailed lace of a bridal gown, this bouquet of roses and gypsophila becomes a soft focal point in the moment before the bride walks out into the light, perhaps onto the quiet, tree-lined streets around Primrose Hill. The bouquet is composed of tightly arranged, blush-toned pink roses, their petals velvety and perfectly layered, forming rounded, generous blooms that speak of tenderness and commitment. Around and between the roses, fine sprays of white gypsophila are interlaced, creating a cloud-like surround that makes the arrangement feel lighter and more ethereal, as if it were hovering just above the bride's hands. The colour palette is gentle and soothing, with creamy whites and delicate pinks melding together in the soft, natural light. This light filters across the bouquet and the gown's lace, revealing subtle textures: the raised patterns of the fabric, the slight sheen of the petals, the intricate branching of each gypsophila stem. The bouquet's shape is classic and symmetrical yet not overly rigid, suggesting a natural, hand-gathered feel refined by expert technique. You can almost catch the delicate fragrance of the roses-clean, slightly sweet-mingling with the crisp scent of freshly cut stems, grounding the bride in the here and now amid all the emotion. The handle, likely wrapped in a smooth, understated ribbon, nestles easily in her grasp, ready for the walk down the aisle, photographs near Regent's Park, and heartfelt embraces. This bouquet conveys an atmosphere of timeless elegance and joyful expectation, perfectly tuned to intimate, stylish weddings in and around Primrose Hill.
FOREVER TOGETHER WEDDING COLLECTION
from £360.00
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This four-image collage captures a cohesive red rose and baby's breath wedding theme, as though curated for a romantic Primrose Hill ceremony and reception. In the top-left frame, a bride in a classic white lace wedding dress holds her bouquet close to her bodice. The bouquet is densely rounded and luxurious, composed of tightly grouped red roses with velvety petals that glow against a soft background. Clusters of tiny white baby's breath weave between the roses like a dusting of snow, while hints of fresh green foliage add a natural frame, giving the design a timeless, old-London romance that would feel at home on a quiet street off Regent's Park Road. The top-right frame focuses on the groom's boutonniere, positioned on a deep charcoal-grey suit jacket worn with a crisp white shirt and vivid red tie. The boutonniere itself is a miniature echo of the bridal bouquet: a single red rosebud, small sprays of baby's breath, slender green leaves, and a fine curl of decorative grass, all secured with a narrow red satin ribbon. In the bottom-left, another bouquet sits on a pale, textured grey surface. This one mirrors the bridal style but is shown from above, revealing open red roses, airy gypsophila, and lush greenery, with stems neatly bound in red and white striped twine that suggests a hand-finished touch from a local studio such as Florist Primrose Hill. The bottom-right frame presents a centerpiece: a compact dome of red roses and baby's breath arranged atop a spherical white vase made from thin, interwoven strands that form a delicate lattice. Two smaller woven orbs, in natural off-white tones, are placed in front, completing an elegant table setting that could easily grace a reception overlooking Primrose Hill's greenery.
FOREVER YOURS WEDDING COLLECTION
from £360.00
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This image focuses on the groom's boutonnière, composed with the same quiet elegance and attention to detail that defines a carefully crafted Primrose Hill wedding. At its centre sits a single rose in a soft lilac hue, the petals smooth and slightly curled at the edges, suggesting both strength and tenderness. The rose is tucked against a sprig of fine, feathery greenery that adds a touch of movement, as if a light breeze could make it sway. Surrounding the rose and foliage, tiny constellations of white baby's breath create a gentle, cloudlike frame, softening the outline and echoing the gypsophila threaded through the bride's bouquet of cream peonies and blush-pink roses. The stems are neatly bound with a slender lavender ribbon, its satin surface catching just enough light to add a subtle sheen without overpowering the natural beauty of the flowers. Seen up close, you can appreciate the careful proportions: nothing feels bulky or fussy, just a compact, refined piece ready to be pinned to a lapel. It's easy to imagine this boutonnière resting on a suit jacket laid out in a flat above Regent's Park Road, waiting for the moment the groom fastens it before walking towards a ceremony near Primrose Hill's leafy streets. The overall impression is one of quiet confidence and understated romance, a wearable echo of the larger arrangements. Though small, it feels like a fragrant talisman, uniting the groom with the day's floral story and carrying a hint of the celebration's shared joy close to his heart.
L'AMORE WEDDING COLLECTION
from £340.00
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This collage of four wedding images captures a cohesive floral theme built around orchids and roses, the kind of carefully curated look often chosen by couples celebrating in Primrose Hill's townhouses and garden venues. In the upper left image, we see only the bride's torso and hands, framed by the intricate pattern of her white lace dress. Resting against the lace, a waterfall bouquet spills downward in a gentle curve. Broad, wing-like phalaenopsis orchids with soft yellow centres float among blush pink garden roses, pale lavender stock, delicate stems of baby's breath, and layered greenery. At intervals, spiky deep pink flowers add a sharper note of colour, like brushstrokes in an otherwise pastel painting, giving the bouquet depth and energy while maintaining a romantic softness. Top right, the groom's lapel becomes a small stage for a single white orchid boutonniere. The flower's smooth, waxy petals contrast beautifully with the structured charcoal or black suit jacket. Around it nestle a few sprigs of baby's breath and slender green foliage, all tidily secured with a narrow white satin ribbon. A red tie and patterned shirt peek from beneath, showing a tailored, slightly bold style that still echoes the bride's blooms. The lower left image focuses solely on an identical boutonniere laid flat on a light beige, slightly nubbly fabric, revealing the careful stem wrapping and balanced proportions. At the bottom right, a matching centerpiece stands on a white tabletop in a white woven or lattice-design cylindrical container, overflowing with the same combination of orchids, soft pink roses, lavender stock, baby's breath, greenery, and vivid pink accents. Two coordinating white decorative spheres sit nearby, finishing a look that would suit an intimate wedding breakfast overlooking the greenery around Primrose Hill. The composition reflects the work of an experienced local florist who understands how to connect bouquet, buttonhole, and table flowers into one harmonious story.
LA VIE EST BELLE WEDDING COLLECTION
from £530.00
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This quartet of images captures a cohesive wedding design built around white lilies, red roses and cascading white phalaenopsis orchids, each arrangement rendered in a neutral, softly lit palette. In the top-left panel the bride is shown from the mid-torso down, her lace-adorned white gown forming a subtle backdrop to a large, hand-tied bouquet where open lilies and tight red rosebuds alternate with trailing phalaenopsis blooms; scattered clusters of red hypericum berries and small white baby's breath (Gypsophila) lend contrast and texture, while mixed greens and fine, spiky foliage create depth and movement. The top-right frame focuses on a groom's boutonniere pinned to a charcoal suit lapel, the single white phalaenopsis acting as a focal point accompanied by two groups of hypericum berries, delicate baby's breath and a tidy red ribbon loop that mirrors his bold red tie. The bottom-left offers a close-up study of a companion boutonniere set against a light beige woven fabric, revealing construction details-the binding, the ribbon, the layering of leaves and floral anatomy-useful for anyone considering wearable florals. The bottom-right panel presents a refined centerpiece in a white woven holder on a clean white surface, surrounded by small white spherical decor; it repeats the bridal bouquet's plantings-lilies, roses, orchids, berries and airy greens-assembled for table scale. Overall the images convey balanced proportions, tactile contrasts of silky petals and waxy berries, and a restrained colour story designed to read clearly in photographs and in person for an elegant wedding presentation.
LOVE DEVOTION WEDDING COLLECTION
from £530.00
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This four-part collage captures a complete wedding flower story, the kind a Primrose Hill couple might choose for an elegant celebration overlooking the park. In the top-left panel, the focus rests on the bride's hands and the bodice of her strapless white gown, with a sweeping cascading bouquet taking centre stage. Large white phalaenopsis orchids, their petals satiny and bright, gather around blush pink garden roses and soft lavender blooms, with sprigs of baby's breath and arching greenery trailing down, giving the bouquet a fluid, waterfall movement that feels both luxurious and romantic. The top-right panel zooms in on the groom's charcoal-grey suit jacket, where a single white orchid boutonniere is pinned carefully to the lapel. Around it, you can see tiny lavender filler flowers and neat green leaves, all bound with a slender purple ribbon that subtly matches his magenta tie beneath, creating a refined link to the bridal bouquet. The bottom-left image offers a quiet, still-life perspective: a boutonniere laid on lightly textured beige fabric. This one features a fresh white phalaenopsis orchid bud edged with delicate baby's breath and a touch of foliage, tied with a bright pink ribbon that adds a playful accent while remaining in the same colour story. In the bottom-right panel, a grand cascading floral arrangement echoes the bridal bouquet's design, displayed in a white woven vase on a clean white surface. White orchids and layers of pink and lavender roses, dotted with purple filler flowers and baby's breath, spill outward, accompanied by three white woven spheres. The composition suggests a cohesive, handcrafted wedding collection, like those carefully designed at Florist Primrose Hill for local ceremonies across NW1.
P.S. I LOVE YOU WEDDING COLLECTION
from £530.00
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Displayed as though on a dressing table in a Primrose Hill townhouse, this wedding set reveals the artistry behind a thoughtfully crafted bouquet and boutonnière. The bouquet presents a rounded, balanced shape, confidently full without feeling heavy. Mauve-pink roses form the core, their petals soft and slightly curled at the edges, catching the light in a way that suggests a wash of watercolour across the blooms. Between these roses, vibrant green button chrysanthemums punctuate the design, their neat, dome-shaped heads adding fun and texture reminiscent of the lawns and hedges in nearby Regent's Park. Creamy white lisianthus flowers are threaded through the composition, their frilled petals lending airiness and movement, subtly breaking up the more structured shapes. Gentle greenery, slim and slightly arching, frames the bouquet, adding depth and a touch of wildness as if gathered from a hidden garden near Chalcot Square. The stems below are tightly grouped and wrapped with an intricate combination of pink and white ribbon, the satin material smooth against the hands and adding a refined finish for the walk to the ceremony. Soft light glistens on the petals, as though the bouquet has just been lifted from a cool florist's studio nearby. The boutonnière, crafted with a single graceful white lisianthus bloom and trimmed with fine foliage, mirrors the main arrangement in its simplicity and elegance. It is designed to sit neatly on a lapel, offering a small but meaningful reflection of the bride's flowers. Together, this floral pair conveys the hopeful, vibrant spirit of a wedding day in Primrose Hill, ready to be carried from front door to reception with every glance and photograph enriched by their presence.
PURE ROMANCE WEDDING COLLECTION
from £400.00
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This collage showcases four harmonised red rose wedding designs that could easily grace a celebration near Primrose Hill, from a ceremony in a local church to a reception in a chic townhouse. In the top-left panel, the bride's white gown forms a luminous backdrop for a compact bouquet of rich red roses. Each rose is tightly packed, creating a smooth, domed shape, with polished red hypericum berries peeking out between the petals like bright accents. Around the base, a well-defined ring of fresh green foliage adds contrast and structure, helping the bouquet stand out clearly against the soft lines of the dress. The top-right panel turns to the groom's attire: a dark charcoal grey jacket, vivid red tie, and crisp white shirt. His boutonniere features a single red rosebud, still slightly closed, framed by slim strands of green foliage, delicate sprays of white gypsophila, and matching red berries. A narrow red satin bow secures the stems, echoing the brilliance of his tie and tying the design back to the bridal flowers. In the bottom-left frame, another red rose and berry bouquet lies on a textured beige surface, suggesting a bridesmaid's posy or a decorative feature on a signing table in Primrose Hill. This arrangement pairs lush red blooms with bold, dark green tropical leaves that fold around the flowers in a modern, almost architectural way, with a red ribbon binding the stems. In the bottom-right image, a neat, rounded cluster of red roses and hypericum berries forms a centerpiece, perched delicately on a white woven spherical holder made from fine natural fibres. Beside it, two smaller wooden woven spheres rest on a smooth, light-toned surface, in front of a muted beige and grey wall, creating a calm, sophisticated setting ideal for local receptions near Regent's Park or Gloucester Avenue.
ROYAL ESSENCE WEDDING COLLECTION
from £200.00
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This collage of four wedding florals evokes the gentle romance of a Primrose Hill celebration, using the same graceful pink and green tones in different ways. In the top-left panel, the lower half of a bride in a white lace gown is visible, her hands cradling a full, rounded bouquet. The bouquet overflows with pale pink and lavender roses, some buds just beginning to open and others fully blooming, giving a soft, layered effect. Nestled between them are bright green button chrysanthemums, blush pink alstroemeria with delicate yellow markings, and airy tufts of white baby's breath, all framed by lush green foliage that provides depth and contrast. The light falls softly, enhancing the pastel colours. In the top-right, a dark charcoal suit and a rich fuchsia tie become the backdrop for a refined boutonniere: one light pink rosebud, a touch of green chrysanthemum, tiny heads of white gypsophila, and slender loops of green grass, all tightly finished with a matching pink ribbon, as if expertly pinned just before the groom strolls through the village streets towards Primrose Hill. The lower-left image shows a similar bouquet laid on light beige textured fabric, offering a side view that reveals carefully aligned stems wrapped in a smooth fuchsia ribbon, ready to be carried down the aisle. In the lower-right, a coordinating floral centerpiece rests on a white surface. A dome of pink and lavender roses, bright green chrysanthemums, pink alstroemeria, and baby's breath is gathered into a spherical white vase with an intricate woven or lattice pattern, flanked by two smaller woven spheres. Together, these panels show how a single floral theme can create unity from bridal party flowers to reception tables in the Primrose Hill area.
SINCERELY YOURS WEDDING COLLECTION
from £400.00
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This four-panel collage presents a cohesive story of wedding florals, much like a carefully planned celebration unfolding through the streets of Primrose Hill. The top left image focuses on the bride's hands and mid-torso, where she holds a classic, round bouquet of roses. Cream and pale yellow blooms dominate, interwoven with dusky pink and mauve roses that deepen the palette. Wisps of white baby's breath and discreet green leaves peek between the petals, softening the silhouette. Her white wedding dress, with its subtle lace bodice, frames the bouquet and adds a sense of timeless grace, reminiscent of intimate ceremonies near Primrose Hill's leafy paths. In the top right, the camera moves in close to the groom's chest. A single white rosebud forms a refined boutonniere, cradled in fresh greenery and a delicate cluster of baby's breath. It is fastened to the charcoal suit lapel with a narrow white satin ribbon tied in a neat bow, resting just above a vivid red silk tie that brings a confident splash of colour. The bottom left panel shows a smaller bridesmaid's bouquet, laid gently on a lightly textured, off-white linen surface, as though waiting on a dressing table in a local townhouse. This posy echoes the bridal bouquet's design: cream and pale yellow roses mingling with brighter pink roses, surrounded by airy white filler flowers and lush foliage. A pink and white striped ribbon wraps the stems, giving the arrangement a slightly relaxed, handcrafted character. The bottom right image reveals a coordinating table centerpiece, a compact mound of cream, yellow, and pink roses with baby's breath and greenery, resting on a white, branch-woven spherical vase. Two smaller natural woven orbs are placed nearby on a clean white surface, all set against a soft beige backdrop, suggesting a stylish reception table styled by an experienced London florist.
THE ONE WEDDING COLLECTION
from £432.00
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A hand-tied wedding bouquet rests as if just set down for a moment, its colours capturing the first light over Primrose Hill on a clear spring morning. The shape is rounded yet relaxed, with no harsh edges, giving it an inviting softness. At the heart of the bouquet, plush white lisianthus form gentle, layered cups of petals, their creamy tones reflecting a subtle, almost pearly glow. Around them, pastel hydrangea in muted lilac and soft blush provides a cloud-like fullness, while playful lilac allium pop up in between, their tiny clustered florets adding a touch of whimsy and movement. Crisp green foliage threads through the flowers, framing the softer textures and leading the eye in a gentle spiral around the bouquet. The stems are neatly wrapped, giving a sense of sturdiness in the hand, yet the blooms themselves appear weightless, as if they could be carried from a ceremony near Primrose Hill Road to a reception tucked away by Regent's Park Road without losing an ounce of grace. The lighting in the image is tender and flattering, as though brushed by a high window in a North London townhouse: highlights glint off the petals, while the paler tones remain cool and soothing. You can almost imagine the mild, green-tinged fragrance-a blend of fresh stems, delicate florals, and morning air. Designed to be carried down the aisle or displayed as a feature at a local Primrose Hill celebration, this bouquet feels both timeless and deeply personal, the work of seasoned wedding florists who care about every transition of colour and every curve of foliage.
THE PERFECT MATCH WEDDING COLLECTION
from £371.00
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A refined close-up of a groom's lapel shows a single peach rosebud fashioned into a boutonniere with precise, understated elegance. The bud's velvety petals hold their apricot-tinged color against wisps of gypsophila and a slender flourish of greenery, creating a soft, textural contrast to the dark charcoal or navy suit fabric. At the base a narrow peach ribbon is tied into a delicate bow, picking up the coral undertone of the groom's tie and quietly echoing the warm palette chosen for the wedding party. The crisp white shirt beneath provides a clean backdrop that makes the boutonniere's warm tones sing; the coral tie ties everything together with a note of coordinated confidence. There is a tactile interplay here - the smooth, satiny petal edges against the matte weave of the suit and the feathery bite of filler flowers - that reads like a small, intimate piece of the ceremony, placed close to the heart. The lighting is controlled and flattering, catching the slight sheen on the rose and the ribbon knot while keeping the overall mood elegant and composed. As a florist familiar with Primrose Hill and nearby chapel venues, I see this detail as one that completes an outfit and carries sentimental weight: a handcrafted accent that signals unity, care, and the quiet pride of standing next to someone you love.
THE SOUND OF LOVE WEDDING COLLECTION
from £341.00
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A cohesive bridal scheme shown across four panels, carefully assembled in a Primrose Hill florist's eye for balance and texture. Top-left offers a close, tender view of a bride in a strapless white gown holding a generous bouquet dominated by open white oriental lilies-satin-smooth petals curving back to expose golden stamens-and delicate white lisianthus edged in vivid purple that halo each bloom. Tiny buds and slender purple spike flowers weave through fine grassy foliage and rounded green leaves, giving depth and an airy rhythm. Top-right focuses on the groom's boutonnière fastened to a dark charcoal-grey jacket, the rich purple silk tie visible beneath; the bout mirrors the bridal palette with an open purple-rimmed Eustoma, a small lily bud, a hint of spiky purple accents and a neat white ribbon bow anchoring narrow green stems. Bottom-left shows a neat hand-tied bridesmaid bouquet laid on a textured light-beige cloth, stems wrapped in white ribbon so the clean hand-tied form reads as both comfortable and elegant. Bottom-right presents a tall centerpiece in a modern white spherical vase with woven open-lattice detail; lilies-both open and tight-lisianthus with purple rims, spikey purple accents and cascading grass-like foliage fill the composition, flanked by two woven beige decorative spheres on a pale table. The light is soft and warm, the fragrance primarily of sweet lilies undercut by subtle herbal notes; this is the kind of refined, contemporary wedding palette Florist Primrose Hill often prepares for intimate receptions around Regent's Park and Chalk Farm Road.
TODAY, TOMORROW, FOREVER WEDDING COLLECTION
from £384.00
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The groom's boutonniere sits neatly pinned against the lapel of a well-fitted suit, a small but expressive detail that brings floral artistry right to the heart. At its centre, a single red rose unfurls in tight, velvety layers, its deep crimson hue rich and saturated, perfectly echoing the elegant shine of the groom's matching tie. Surrounding the rose, slim sprigs of fresh greenery, in tones of dark pine and gentle sage, fan out with restrained energy, framing the bloom without overwhelming it. Tiny clusters of red berries nestle at the base, their rounded forms offering subtle dimension, while airy strands of baby's breath add specks of soft white that lighten the whole composition. The textures interplay in a way any florist in Primrose Hill would appreciate: the plush softness of the rose petals, the firm resilience of the leaves, the cool, slightly glossy suit fabric, and the compact, almost bead-like feel of the berries. The light is gentle, perhaps streaming in from a townhouse window overlooking Primrose Hill's treetops or a boutique ceremony venue near Regent's Park, creating a faint sheen on the rose and catching the tiny white blooms. The boutonniere looks freshly made, with crisp edges and vivid colour, as though it has just arrived from Florist Primrose Hill on the morning of the wedding. Its scale is modest but its presence is significant, a wearable symbol of love and care that stands out in photographs and in person. Worn close to the groom's chest, this floral accent quietly ties together the colour palette of the day while offering a tactile reminder of a moment layered with promise.
TRUE HAPPINESS WEDDING COLLECTION
from £382.00
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This bridal bouquet of yellow and cream roses seems to glow softly, as if bathed in the gentle light that falls across Primrose Hill on a calm afternoon. The roses are arranged in a rounded, hand-held cluster, each bloom chosen for its perfect, unfurling petals and subtle, romantic tones. Warm yellow centres melt into creamy outer petals, creating a refined blend of colour that feels both classic and fresh. Nestled among these larger roses are fine sprays of baby's breath, their tiny, star-shaped flowers scattering delicately through the bouquet like a dusting of light, adding texture and a whisper of airiness. Encircling the flowers, slender blades of green grass loop and weave in elegant arcs, giving the bouquet a softly sculpted outline and drawing attention back toward the warm, welcoming centres of the blooms. A few leaves and stems peek from the edges, grounding the design with gentle touches of natural green. The overall effect is poised but intimate, the kind of bouquet you might see carried from a townhouse on Regent's Park Road to a ceremony overlooking the city skyline. Soft, diffused light enhances the satiny surfaces of the petals, while slight shadows between the flowers create depth and definition. You can almost imagine the bouquet's fragrance-delicate, creamy rose notes with a hint of green freshness-surrounding the bride as she walks. It feels like a visual and sensory promise of joy, carefully crafted to complement both the elegance of the occasion and the personal, heartfelt moments shared throughout a Primrose Hill wedding day.
WHITE WONDERS WEDDING COLLECTION
from £341.00
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