Florist Primrose Hill – Good Luck & Gorgeous Blooms

Welcome to Florist Primrose Hill, your friendly neighbourhood experts for vibrant flowers and artfully curated bouquets in Primrose Hill. As a trusted local florist, we take pride in hand-crafting bespoke arrangements with care and artistry, perfect for every occasion or just because.

Located near the tranquil Regent’s Park Road and the charming Chalcot Square, our team has deep roots in the community. We’re delighted to offer same-day delivery across Primrose Hill and the neighbouring areas of Belsize Park, St John’s Wood, and Camden Town – simply order online by 3PM for a personal touch, delivered fast.

We source only the freshest seasonal blooms and our florists bring years of experience, ensuring every order is designed to impress. Whether you’re sending heartfelt wishes, celebrating a special day, or brightening up your {Gloucester Avenue} home, rely on Florist Primrose Hill for unmatched quality and service.

  • Effortless order online for same-day flower delivery
  • Bespoke bouquets, hand-crafted by local floral designers
  • Special service to Regent’s Park, Chalk Farm, and beyond
Let us share our passion for flowers with you – explore our range and enjoy the exceptional care only a local Primrose Hill florist can provide.

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GOOD LUCK
This image presents a luxurious hydrangea bouquet, artfully composed and photographed against a clean white backdrop that focuses the eye entirely on the flowers. The arrangement forms a full, rounded silhouette, with large hydrangea heads clustered together so closely that they create an almost cushion-like texture. Each head is made from numerous small, rounded petals, giving the bouquet a soft, clouded appearance. Gentle pastel pink hydrangeas, reminiscent of early blossom along Chalcot Road in Primrose Hill, bring warmth and tenderness to the design. These are complemented by cool, sky blue blooms that lend a sense of calm and open space, balancing the composition. Creamy white hydrangea clusters are interspersed throughout, catching the light and adding a fresh, luminous quality that keeps the palette bright and elegant. Threaded sinuously among the larger flowers are fine stems of tiny, deep fuchsia or magenta blossoms-most likely waxflowers or similar filler blooms-whose miniature stars offer lively points of contrast and a slightly wild, natural charm. A collar of abundant foliage surrounds and supports the hydrangeas, with broader, glossy dark green leaves offering structure, and smaller, paler green leaves introducing subtle variation and movement. The stems are drawn together firmly at the base in a traditional hand-tied style, the neatly cut ends fanning out in a tidy cluster, ready to be set in a glass vase on a Primrose Hill windowsill overlooking Regent's Park. The overall mood is serene, hopeful, and subtly celebratory, making this bouquet ideal for birthdays, anniversaries, or sending a gentle message of encouragement to someone special in NW1.
FAIRYTALE BLISS
£60.00
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In this image, a hand-tied bouquet of roses in rich red, soft white, and dramatic royal blue forms a full, rounded dome that commands attention, much like a centrepiece set on a Primrose Hill terrace for a summer gathering. Around the curve of the bouquet, densely packed roses nestle closely together, each blossom showing layers of velvety petals coiled in tight spirals, with some flowers more open, revealing generous hearts. The red roses are a deep, classic crimson that suggests warmth and devotion, the white roses look creamy and luminous, bringing a sense of clarity and peace, while the blue roses add a rare, almost artistic accent that shifts the design into modern territory. The three colours are thoughtfully interspersed, creating a balanced tricolour rhythm that runs throughout the bouquet. Between the blooms, polished, dark green leaves emerge, their glossy surfaces reflecting light and adding dimensional contrast. At the bottom, you can see a clean cluster of cut stems, both green and lightly brown, bound together as if the bouquet has just been tied in a local Primrose Hill flower studio, ready to be delivered to a home near Regent's Park Road or Gloucester Avenue. The entire arrangement is set against a pure white background, which heightens the intensity of the red, white, and blue petals and makes each bloom stand out clearly. The feeling conveyed is one of dignified celebration and quiet pride, a floral design suited for marking patriotic occasions, remembrance ceremonies, or meaningful milestones where you want the message of unity and admiration to be unmistakably clear.
LIKE A ROYAL
£85.00
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Against a pristine white backdrop, a vibrant, dome-shaped bouquet appears almost to float, its colours echoing the lively yet relaxed spirit of Primrose Hill. At the centre sit several striking hot pink roses, fully open and plush with velvety petals that curl outward in generous spirals. They are encircled by lime green spider chrysanthemums, whose fine, elongated petals create a spiky, almost firework-like effect, bringing energy and a modern graphic texture to the arrangement. Woven among them are deep indigo and royal purple lisianthus blooms; some are fully unfurled into delicate, bell-shaped flowers, while others remain as elongated buds, hinting at blossoms still to come. Bright yellow gerbera daisies, with their sunburst petals and round centres, flash through the bouquet, suggesting sunlight on the paths around Regent's Park Road. Nestled discreetly near the base, a single cream-to-soft-yellow rosebud adds a gentle, classic touch, its tightly closed form offsetting the exuberance of the open blooms. Delicate filler flowers in soft pink and lavender sit between the larger heads, while clusters of slim green buds stretch upwards, pulling the eye through the design and creating a sense of natural growth. A lush bed of dark green foliage surrounds and supports everything: glossy leaves, feathery ferns, and eucalyptus-like sprigs combine to provide depth, structure, and a garden-fresh feeling. The stems are bound in a traditional hand-tied style, suggesting the careful hands of an experienced local florist just off Regents Park Road. This bouquet radiates joy and thoughtful intention, perfect for same-day delivery to a Primrose Hill home, whether to celebrate a birthday, a new chapter, or a quiet dinner overlooking the skyline.
GARDEN STROLL
£49.00
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A contemporary hand-tied bouquet is shown in full detail against a luminous white backdrop, every bloom and leaf sharply defined as if arranged moments ago in a Primrose Hill studio. Full, peach-toned roses open gracefully at the centre, their petals layered and soft, moving from pale, almost creamy apricot on the outer edges into warmer salmon and coral at the core. Between them, rich burgundy and deep magenta Gerbera daisies create pockets of drama, their narrow, ray-like petals circling lighter central disks that glimmer subtly, like the lights of Camden at dusk. High in the composition, a bold King Protea stands as a sculptural focal point, its maroon and reddish-brown bracts tipped with soft blush pink, giving the arrangement an exotic, almost gallery-like quality. Threaded throughout are vivid lime-green Santini chrysanthemums, neat spherical clusters with a cushiony texture that add a lively contrast and echo the fresh greens of local parkland around Regent's Canal. The bouquet is enveloped in generous foliage: wide, glossy leaves providing a deep green frame; long, linear blades that suggest upward movement; and rounded eucalyptus leaves in silvery-green, their matte surface offering a cool, calming counterpoint to the warm flowers. Light catches on the surfaces, enhancing both the velvety roses and the structured protea. The stems are gathered firmly at the base, revealing the bouquet's hand-crafted nature and ready for delivery to homes and studios across Primrose Hill, Chalk Farm, or Belsize Park. This composition feels vibrant yet refined, perfect for birthdays, thank-you gestures, or marking a special evening in the city.
RADIANT GEM
£50.00
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Set against a clean, white backdrop, this hand-tied bouquet appears as a rounded, full embrace of colour and texture, the sort of arrangement you might imagine arriving at a Primrose Hill terrace on a bright morning. Two luxurious deep red roses sit proudly near the centre, their tightly furled petals forming perfect spirals that hint at romance, devotion, and carefully chosen words. Around them, a generous scattering of white daisy-like chrysanthemums with bright lime-green centres brings a sense of clarity and optimism, the contrast between white petals and green hearts echoing the fresh, open feel of the nearby Primrose Hill park. Threaded throughout, soft pink daisy-style blooms with matching green centres add a subtle, playful warmth, blurring the line between sweet sentiment and understated elegance. Delicate sprays of pale pink waxflower-like filler flowers weave between the larger blooms, their tiny star-shaped blossoms providing intricate detail, as though a local florist has taken extra time to tuck in every small stem. Rich, verdant foliage encompasses the mix, with broad, slightly glossy leaves and finer green accents providing a supportive cradle and visually grounding the brighter colours. Below, the stems are clearly visible, neatly trimmed and tied together to form a tidy, hand-held bunch ready to place in a favourite jug or vase in a flat overlooking Regent's Park. The bouquet feels celebratory yet calm, equally suited to anniversaries, congratulations, or a simple gesture of appreciation for someone in NW1. Soft, even lighting ensures each colour appears true and vibrant, emphasising the craftsmanship and natural beauty of the flowers.
FLORAL MELODY
£45.00
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Set against a pristine white backdrop, this bouquet looks as though it has been freshly finished on a florist's bench just off Regent's Park Road, ready for delivery across Primrose Hill. At its core are creamy white roses with subtle pale yellow centres, fully bloomed so that each velvety petal spirals outward in a soft, generous curve. These roses lend a graceful, timeless elegance to the arrangement and serve as a calm focal point. Encircling and supporting them, bright fuchsia and magenta chrysanthemums provide a joyful splash of colour. Their daisy-like faces are composed of many slender petals radiating from vivid yellow-green centres, giving the bouquet a lively, slightly informal character. Interspersed among these larger blooms are airy sprays of small white daisies, perhaps chamomile or feverfew, each no bigger than a coin, with pure white petals surrounding tiny golden discs. These delicate flowers add lightness and a touch of wildflower charm that softens the stronger tones and makes the bouquet feel freshly gathered from a garden rather than overly formal. Here and there, smaller chrysanthemum buds in deeper purple-pink shades peek between the open flowers, adding depth, texture, and a sense of movement. The entire composition is cradled in lush green foliage: glossy rose leaves and textured chrysanthemum greens that frame the blooms and provide contrast. The stems are neatly bundled at the bottom and secured with a green and white checkered ribbon, tied with care to complete the hand-tied look. The bright, even lighting in the image brings out every detail, from the gentle sheen of the rose petals to the slightly ruffled mums, capturing a mood of cheerful appreciation ideal for birthdays, thank-you gifts, or simply brightening a home overlooking Primrose Hill.
LOVELY DREAMER
£50.00
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Against a bright white backdrop that gives the impression of soft daylight pouring through a Primrose Hill bay window, this refined arrangement appears serene and thoughtfully composed. At its centre, two pristine white Oriental lilies open fully, their broad, slightly recurved petals creating a sculptural focal point. The lilies' rich reddish-brown stamens and slender green pistils stand out distinctly, adding contrast and an almost architectural detail within the heart of each bloom. Surrounding them are pastel pink roses arranged closely together, some with petals still tightly wrapped and others beginning to relax into looser, more expressive forms, suggesting tenderness and quiet joy. Smaller accents of pink and white alstroemeria peek between the roses, their narrow petals brushed with hints of yellow and fine speckles, which lend texture without overwhelming the calm palette. Scattered throughout, tiny white filler flowers evoke the delicacy of baby's breath, creating a sense of air and transparency, as though the bouquet is gently floating. Lush green foliage provides a fresh counterpoint, with long, slender leaves weaving through the stems and broader, polished leaves offering depth, reminiscent of the greenery around Chalcot Square. The flowers are arranged in a clear rectangular glass vase, its clean, modern shape complimenting the understated elegance of the blooms, while revealing neatly aligned stems inside. A soft pink ribbon encircles the vase, tied smoothly around its centre like a subtle sash. In the bottom right-hand corner of the image, a vivid orange circular emblem with white capital letters announces "VASE INCLUDED," making clear that this is a complete, ready-to-place floral piece. The overall mood is one of tranquillity and heartfelt sentiment, ideal for marking both joyful occasions and more reflective moments in Primrose Hill.
COLOURFUL DELIGHT
£65.00
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This image shows a richly textured bouquet, photographed against a pure white background so every colour and petal detail stands out clearly, much like a floral still life you might find in a Primrose Hill townhouse. The composition centres on blush and pastel pink roses, some tightly furled with defined spirals at their cores, others partly or fully open so that their layered petals curve outward in soft, romantic waves. Interwoven with them are generous carnations in dusty rose and mauve, whose deeply ruffled petals give the bouquet a sense of fullness and gentle opulence, as if you could sink your fingers into their softness. Tall, slender spires of Veronica in deep indigo and violet-blue shoot upward through the design, adding height and an elegant, slightly wild silhouette that breaks the rounded form just enough to keep the eye moving. Between these, rich purple lisianthus blooms and buds bring velvety depth, while clusters of delicate, star-shaped aster-like flowers in pale lilac and periwinkle scatter light, airy texture throughout the bouquet, much like tiny wildflowers carpeting the slopes of Primrose Hill in spring. The greens are just as thoughtfully chosen: silvery eucalyptus leaves fan outward with a soft, cool sheen, and compact tufts of bright chartreuse filler punctuate the arrangement, adding sparks of fresh, almost grassy brightness. The stems are visible at the base, cleanly cut and bound together in a tight hand tie, ready to drop into a glass vase on a dining table near Chalcot Square. The overall mood is one of quiet celebration and refined romance, ideal for birthdays, thoughtful thank-you gifts, or simply bringing a touch of seasonal beauty into homes around Primrose Hill.
SPRING CHARM
£57.00
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A rounded, hand-tied bouquet is captured in full focus against a spotless white backdrop, so that every bloom seems to float in space and glow with colour. Several generous bi-colour roses form the focal points, their petals spiralling from bright yellow hearts through layers of amber and orange to soft reddish tones at the outer tips, like the warm evening light that falls across Primrose Hill's slopes. Around them, white daisy chrysanthemums form a cheerful halo, each flower neat and symmetrical, with luminous lime-green centres that bring a fresh, lively contrast to the warmer hues. Tucked between these are compact clusters of magenta and fuchsia chrysanthemums, their densely packed petals creating velvety, almost cushion-like forms, each with a yellow-green centre that repeats the fresh note of the daisies and ties the palette together. Dark green, slightly glossy foliage, reminiscent of ruscus, is interwoven throughout, peeking out behind the flowers and giving the design structure, as if it has just been gathered from a garden near Regent's Park Road. The stems at the base are visible and carefully bound, cleanly cut and aligned, conveying the skill of an experienced local florist preparing a bouquet ready for delivery across Primrose Hill, Belsize Park, and nearby streets. Gentle, even lighting ensures the colours remain vivid yet natural, with subtle shadows that hint at the bouquet's fullness and depth. This vibrant mix of yellow, orange, white, and jewel-toned magenta feels optimistic and warm, suited to marking birthdays, welcoming a new baby, or sending a thoughtful gesture to brighten someone's day in NW1.
BERRY BURST
£43.00
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This image shows a tall, overflowing arrangement of mixed flowers presented in a simple clear glass vase, set against a plain white backdrop that puts all the attention on the bouquet itself. In the heart of the display, deep red roses bloom with velvety, layered petals, their classic beauty providing a rich focal point. Close by, striking yellow gerbera daisies with pronounced brown-orange centres shine brightly, introducing a joyful warmth that would sit beautifully on a windowsill overlooking Primrose Hill's tree-lined streets. Around these central blooms, clusters of pink and soft lilac daisies or chrysanthemums spread outward, each flower composed of numerous fine petals and a small yellow centre, adding volume and a friendly, informal charm, like a stroll through nearby Regent's Park on a mild day. Elegant stems of purple and lavender lisianthus thread between the daisies, their bell-shaped blossoms and delicate buds introducing cooler notes and a touch of sophisticated grace. Bright red hypericum berries pop up in small clusters, adding round, glossy accents that bring texture and visual rhythm to the design. The entire bouquet is embraced by layers of greenery, from deep, broad leaves that anchor the structure to lighter, more delicate fronds that create a sense of softness and airiness. Inside the clear vase, the neatly cut stems are visible, fanning out into the water in an orderly pattern that showcases the skill of an experienced Primrose Hill florist. The arrangement feels bright, welcoming, and celebratory, perfect as a centrepiece for a brunch near Gloucester Avenue, a thoughtful thank-you gift, or a colourful way to send congratulations to someone special in NW1.
FRESH SCENT
£43.00
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A comforting, locally minded good-luck arrangement that reads like a small celebration from a neighbourhood florist. On the left a full bouquet rests in a clear glass vase tied with rustic twine; the artisan knot feels familiar, like a posy picked up on a walk through Primrose Hill's village streets. The floral palette is soft and encouraging: pale pink roses with layered, satiny petals; peach-orange Gerbera daisies whose broad faces and deep brown centres bring a cheerful focal point; and feathery clusters of white baby's breath (Gypsophila) that drift between stems like meadow lace. Interspersed are compact white and lime-green chrysanthemum florets that give the arrangement a lively, modern texture, while glossy dark-green foliage peeks through and frames the blooms. The vase sits in soft light so stems and slight water movement are visible, underscoring the freshness and careful handling of each stem. Prominently in the foreground and overlapping the bouquet's lower right is a round metallic silver foil balloon, its mirrored surface mottled with colourful motifs - tiny hearts, stars and confetti - in blue, pink, yellow and green. The words 'Good Luck!' jump in playful, multi-hued letters, with two yellow smiley faces integrated into the lettering, one winking and one sticking out its tongue, adding an affectionate wink of encouragement. This composition, available for local delivery across Primrose Hill, Regent's Park and nearby Camden, reads as a thoughtful send-off or exam-day surprise, a small but expressive way to wish someone well.
GOOD LUCK COMBO
£60.00
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A colourful, professionally crafted bouquet stands out in sharp relief against a pristine white background, capturing the relaxed elegance of Primrose Hill in floral form. At its centre, several large, fully opened pink roses take pride of place, their velvety petals layered in soft spirals that suggest affection, gratitude, and romance. Surrounding them, bold yellow gerbera daisies with dark brown centres create striking focal points; their open, daisy-like faces and uniform petals bring a sense of joy and uncomplicated happiness. Pushing upwards from within the design, tall stems of rich blue delphinium provide height and a cool colour counterbalance, their numerous delicate florets stacked along the stems like little bells swaying in a gentle breeze over nearby Regent's Canal. The bouquet is anchored by a wealth of green foliage, which fills any gaps and shapes the arrangement into a lush, rounded dome. Wispy fern fronds emerge from the lower edge, softening the outline and suggesting a freshly gathered feel, as though the flowers have been picked from a cottage-style garden off Fitzroy Road. Among the main blooms, bright green, tightly clustered filler flowers create additional texture and dimension, reminiscent of tiny garden cushions. At the base, broad, tropical-style leaves with a glossy sheen and occasional lighter stripes are neatly folded around the stems, forming a smooth collar that supports the flowers and adds a modern twist. Fine, pale green stems tipped with tiny buds rise delicately above the main body of the bouquet, introducing movement and a sense of new growth. The stems are drawn neatly together and wrapped with a light, neutral paper or fabric, tied just enough to keep the bouquet secure while still showing its natural form. This arrangement from Florist Primrose Hill feels perfect for same-day delivery across NW1, ideal for birthdays, new homes, or a spontaneous gesture of joy for someone living near the hill itself.
NATURAL POETRY
£60.00
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A lush, hand-tied autumn bouquet rests on a white surface, its rounded silhouette densely packed with seasonal colour and textural contrast. Dominant are deep burgundy and crimson blooms - generous Gerbera daisies with their broad, flat petals and dark centers, paired with velvety red roses in a mix of open blooms and compact buds that suggest classic romance. Scattered through the arrangement are lively sprays of bright yellow chrysanthemum-style flowers that add a cheerful, sunlit pop and delicate multi-petaled texture. Soft coral-pink roses and peach-toned garden roses act as gentle counters to the stronger hues, while red and orange alstroemeria, sometimes speckled or striped, introduce a fine, dynamic detail. The bouquet is richly layered with foliage: glossy dark green leaves give structure, lighter or subtly variegated greens lift the composition, and several large, reddish-brown, bronze-tinged autumn leaves - shaped like oak or maple - are placed to emphasise the fall theme and add a rustic, park-side feel. The stems are neatly gathered and visible, signaling a skilled hand-tied technique. In natural light the petals hold a soft glow and the overall impression is one of warmth and generosity - perfect for a Thanksgiving centrepiece, a harvest celebration, or to send seasonal comfort to friends and neighbours around Regent's Park, St Mark's Crescent and the wider Primrose Hill area.
FESTIVAL OF COLOURS
£54.50
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A clear glass vase filled with sumptuous red roses and pristine white calla lilies is presented against a crisp white background, creating a bouquet that feels both contemporary and timeless, much like the quiet charm of Primrose Hill. At the heart of the arrangement, several roses open fully, their petals deep crimson and velvety, layered in precise spirals that suggest richness and emotional depth. Between these classic blooms, the calla lilies bring a sculptural elegance: their trumpet-shaped white petals curl gently around a central yellow spadix, their smooth, waxy surfaces catching the light and introducing a serene, almost statuesque quality to the design. Around the central flowers, lush greenery adds movement and softness. Slender eucalyptus stems, with their small, rounded, silvery-green leaves, weave in and out of the bouquet, giving a light, airy texture reminiscent of a gentle breeze across Regent's Park, while broader, glossy green leaves provide a strong, supportive base and frame the red and white blooms. The cylindrical glass vase, simple with a faint ribbed detail toward the bottom, shows off the straight green stems submerged in clear water, reinforcing the sense of natural freshness. Bright, even lighting highlights the vivid crimson of the roses, the pure white of the lilies, and the varied greens, without distracting shadows, so every detail appears crisp and clean. The overall effect is one of elegant celebration and heartfelt sincerity, perfect for marking a special anniversary, dressing a breakfast table in a flat near Gloucester Avenue, or sending a romantic message that feels quietly luxurious, as though prepared by a florist who knows the rhythm and style of Primrose Hill life.
NATURE THRILLS
£65.00
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The photograph shows a refined bouquet standing upright, its colours and textures highlighted against a simple white background that makes every element appear crisp and intentional. Creamy white roses serve as the focal point, their layered petals forming classic rosettes that open gently, symbolising grace and quiet devotion. Surrounding them are deep magenta carnations, full-headed and richly ruffled, creating a sense of volume and softness, almost like finely gathered fabric. Threaded between are stems of white alstroemeria, their slim petals brushed with subtle pinkish-red streaks and dotted markings that draw the eye in towards the dark central stamens, adding a touch of complexity and lightness. The flowers are supported by lush green foliage, whose leaves vary from deep, glossy emerald to softly variegated patterns along the edges, giving the arrangement a rounded, domed silhouette that narrows where the stems are bound. The wrapping is executed with a florist's precision: an inner layer of clean, white paper forms a structured collar, sitting neatly around the blooms, while an outer layer of translucent purple cellophane or paper wraps around and flares outwards. This crinkled, gently shimmering layer adds depth and a celebratory feel, reminiscent of an evening sky over Primrose Hill at sunset. At the base, a bright green satin ribbon, with an iridescent sheen, is tied in a tidy bow, from which a small, rectangular kraft-style tag hangs, ready for a handwritten message. The overall effect is joyful and elegant, an arrangement that would look at home on a breakfast table in a Primrose Hill townhouse, as a birthday surprise delivered near Chalcot Square, or as a thoughtful thank-you after a day spent wandering Regent's Park and the village-like streets nearby.
BLACKBERRY FUSION
£55.00
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This Easter hatbox arrangement looks like a handful of spring sunlight gathered into flowers, the sort of design that would sit beautifully in a Primrose Hill living room with large, bright windows. The flowers are arranged in a compact, domed shape that completely covers the top of a pastel lime-yellow cylindrical hatbox, decorated with scattered, miniature Easter eggs in shades of pale blue, pink, white, and soft green, some with delicate dots or stripes. The container's gentle tones provide a soft foundation for the vivid blooms above. At the centre of the bouquet, a large, soft-pink Gerbera daisy commands attention, its flat, even petals radiating gracefully from a pale green centre like a friendly smile. Surrounding it are sunny yellow chrysanthemums, their finely cut petals giving each head a starburst appearance that sends a sense of joy through the entire piece. Tucked between the yellow flowers, coral-orange carnations add depth and volume, their ruffled, multi-layered petals creating a gentle, cushiony texture that suggests comfort and warmth. Popping out in deeper contrast, velvety violet-purple lisianthus blooms thread through the design, their rich colour immediately catching the eye and grounding the arrangement. All of this is cradled by fresh greenery, including some leaves with subtle white variegation that add further interest and an almost woodland character, like the varied foliage you might notice walking through nearby Regent's Park. The lighting is bright and even, highlighting the crispness of every petal and leaf. As a whole, the design feels playful yet refined, ready to be placed on an Easter lunch table, used as a decorative accent in a Primrose Hill flat, or delivered as a heartfelt springtime surprise that signals hope, recovery, and new beginnings.
SORRENTO SUNRISE
£67.00
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