Primrose Hill Flowers for Any Occasion

Welcome to Florist Primrose Hill, your trusted local expert for exquisite flowers and bespoke bouquets. Whether you're celebrating a birthday, anniversary, or simply want to brighten someone's day, we create stunning arrangements with the freshest blooms sourced daily. Our shop is nestled in the heart of Primrose Hill, just a short stroll from Regent's Park Road, close to Chalk Farm Station and the picturesque Primrose Hill Park itself.

We understand the importance of reliable and fast service for life's special moments. That's why we offer same-day delivery on all bouquet orders placed online before 3 PM — so you never miss a heartfelt gesture. Our delivery service covers not only Primrose Hill but also nearby areas like Belsize Park and St John’s Wood, ensuring your floral gifts arrive fresh and on time.

  • Locally designed bouquets tailored to your occasion
  • Convenient online ordering with secure checkout
  • Expert florists with years of experience delivering across NW1, NW3, and surroundings

We take pride in our reputation for quality, creativity, and trusted local service. Choose Florist Primrose Hill—your neighbourhood florist, dedicated to bringing joy through flowers in Primrose Hill and beyond.

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ANY OCCASION
This abundant bouquet, captured against a pure white background, feels like a burst of happiness carefully shaped by a local florist near Primrose Hill. The arrangement is rounded and compact, with each stem nestled thoughtfully to build a lush, almost domed silhouette that suggests both abundance and intimacy. Dominating the palette are joyful yellows: classic yellow roses in full, spiral bloom and generously petalled yellow chrysanthemums, interspersed with smaller daisy-like yellow flowers that seem to radiate gentle warmth, much like morning light spilling over the hill. Interwoven with these are vivid orange gerbera daisies and smaller orange daisies, their broad, flat petals and darker centres providing strong, graphic accents that lend the bouquet a modern, upbeat character. Rich purple lisianthus blooms thread through the warmer shades, their softly layered petals adding depth and a hint of quiet sophistication, while a few lilac and white lisianthus buds remain half-closed, suggesting the arrangement will continue to develop in the days after it arrives in someone's home near Chalcot Square or Gloucester Avenue. Lime-green button chrysanthemums pop up throughout the bouquet, their compact, spherical shape and bright colour adding playfulness and visual rhythm. Glossy clusters of ruby-red hypericum berries nestle between the petals, their smooth, bead-like surfaces catching the light and giving a subtle nod to celebration. All of this is framed by a generous collar of dark green foliage-likely ruscus-creating a deep, leafy backdrop that makes the colours appear even more vivid. Slender blades of ornamental grass arc lightly over the blooms, adding a sense of movement, as if a soft breeze were passing through. The neatly tied stems at the base reveal a fresh, hand-crafted piece, ideal for same-day delivery across Primrose Hill to mark birthdays, milestone moments, or simply to bring a touch of floral joy into an everyday setting.
TROPICAL SENSATION
£59.00
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I arranged this bouquet to marry graceful restraint with lively colour, set on a crisp white background so each bloom can speak clearly. Creamy white roses form its heart, their layered petals curling inward like small pale seashells and giving off a soft, refined scent that feels almost cool against the brighter companions. Interspersed generously, vivid magenta-pink Gerbera daisies offer bold, cheerful faces-each with a dense ring of petals and a darker, intricate centre that draws the eye. Sprays of deep purple Alstroemeria weave through the composition, their trumpet-like shapes and tiny speckled marks adding delicate pattern and a suggestion of movement, as if the bouquet might quietly shift in a soft breeze. Glossy, fresh greenery-broad leaves and narrow blades-frames the flowers, lending structure and contrast and making the whole arrangement read as full and freshly gathered. A faint glimpse of a clear glass vase at the bottom catches the light and anchors the bouquet with a sense of coolness and practicality. The mood here is modern yet heartfelt-a bright, sophisticated gift to lift someone's spirits or to add a polished floral note to a Primrose Hill sitting room after a visit to the nearby weekend market. Arranged with a neighbourhood florist's eye for texture and proportion, this bouquet also suits anniversaries, small celebrations, or simple acts of kindness and is available for same-day delivery across Primrose Hill and nearby Regent's Park when freshness matters.
MESMERIZING HARMONY
£49.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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In this abundant, rounded bouquet, each rose is composed with the practiced eye of a neighbourhood florist, a study in pinks, purples, and creamy whites. Big, fully opened roses in soft blush and warm cream form the structural heart of the arrangement, their layered petals soft to the imagined touch and catching gentle light to reveal subtle peach and ivory undertones. Interspersed are vibrant fuchsia roses that pulse with colour next to a few cool lavender blooms, offering a lively interplay between warm and cool notes. Delicate clusters of small spray roses-mostly creamy white with whispering hints of pale yellow-sit nestled between the larger flowers, adding a peppering of texture that suggests abundant growth. Glossy deep-green leaves, likely ruscus or salal, are woven into the composition, their elongated shapes and slightly waxy surface providing a fresh, crisp contrast to the soft petals. The stems are gathered into a compact hand-tie, finished with a wide, soft pink satin ribbon looped into a roomy bow whose sheen reflects light like satin caught in morning sun. The plain white background keeps attention on the bouquet's craftsmanship and colour story, while the overall mood relays warmth, celebration, and gentle romance. Ideal for conveying gratitude or affection, this arrangement suits occasions from Mother's Day to anniversaries, and can be delivered locally across Primrose Hill, Chalk Farm and nearby streets for a thoughtful, neighbourhood gift prepared with true floral care by Florist Primrose Hill.
GLAMOUR
£67.00
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Against a pristine white backdrop, a vibrant, dome-shaped bouquet appears almost to float, its colours echoing the lively yet relaxed spirit of Primrose Hill. At the centre sit several striking hot pink roses, fully open and plush with velvety petals that curl outward in generous spirals. They are encircled by lime green spider chrysanthemums, whose fine, elongated petals create a spiky, almost firework-like effect, bringing energy and a modern graphic texture to the arrangement. Woven among them are deep indigo and royal purple lisianthus blooms; some are fully unfurled into delicate, bell-shaped flowers, while others remain as elongated buds, hinting at blossoms still to come. Bright yellow gerbera daisies, with their sunburst petals and round centres, flash through the bouquet, suggesting sunlight on the paths around Regent's Park Road. Nestled discreetly near the base, a single cream-to-soft-yellow rosebud adds a gentle, classic touch, its tightly closed form offsetting the exuberance of the open blooms. Delicate filler flowers in soft pink and lavender sit between the larger heads, while clusters of slim green buds stretch upwards, pulling the eye through the design and creating a sense of natural growth. A lush bed of dark green foliage surrounds and supports everything: glossy leaves, feathery ferns, and eucalyptus-like sprigs combine to provide depth, structure, and a garden-fresh feeling. The stems are bound in a traditional hand-tied style, suggesting the careful hands of an experienced local florist just off Regents Park Road. This bouquet radiates joy and thoughtful intention, perfect for same-day delivery to a Primrose Hill home, whether to celebrate a birthday, a new chapter, or a quiet dinner overlooking the skyline.
GARDEN STROLL
£49.00
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Arranging flowers in Primrose Hill is always a creative delight, and this bouquet feels like a gentle stroll through morning dew in Regent's Park. Creamy pink gerberas mingle seamlessly with classic roses, infusing the arrangement with soft, comfortable tones reminiscent of the pastel houses lining the neighbourhood. Deep purple statice emerges between the pinks-each cluster a burst of vibrancy and textural intrigue, calling to mind the energetic weekend markets nearby. Lush green foliage cups the blooms, providing a cool, restorative foundation that grounds the bouquet in the freshness of local gardens. Housed in a graceful glass vase, the design exudes lightness, inviting those passing by to pause and absorb its gentle optimism. Illuminated by soft natural light, the colours seem to hum with quiet cheer, perfect for a get-well wish, a thoughtful surprise, or simply adding a sense of spring renewal to homes around Primrose Hill. Crafted with attentive care, this bouquet celebrates daily moments and milestones alike, reflecting the area's blend of creativity and calm.
PINK DAZE
£49.00
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Dominating this bespoke arrangement is a grand cluster of crimson roses-over fifty in number-each blossom with velvety petal spirals and a hue as deep and stirring as a Primrose Hill sunset. The bouquet's spherical crest bursts with layered blooms, carefully hand-selected for freshness and luxury by the local florist. Interlaced throughout the arrangement, glossy emerald leaves provide a grounding and refreshing contrast, reminiscent of the leafy tranquility found around Regents Park Road. The bouquet is elegantly completed with a broad, gleaming red satin ribbon, deftly tied into an exuberant, multi-looped bow with long, graceful trails that suggest festive celebration. The surrounding soft white background amplifies the vibrant reds, while the gentle natural light evokes a sense of intimacy and warmth-like a cherished afternoon picnic atop Primrose Hill. Each rose, at various stages from tightly closed to fully unfurled, captures a different aspect of love's journey. This composition evokes both anticipation and enduring affection, making it perfect for heartfelt declarations, anniversary surprises, or marking special dates with friends and family in NW1. Every element, from the blooms' meticulous arrangement to the ribbon's luxurious sheen, reveals the artistry and experience underpinning Primrose Hill's floral scene.
RED EXUBERANCE
£299.00
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In the airy light of Primrose Hill, this striking bouquet unfurls as a living tapestry of colour and texture. At its core, dramatic domes of hydrangea in deep indigo and peacock teal provide a verdant grounding, their abundant petals soft and inviting. Rising among the hydrangeas are rose blooms the hue of delicate lavender and classic creamy white, their elegantly furled petals echoing the old-world charm of Primrose Hill's tree-lined avenues. White ranunculus, plush and layered, lend a gentle, tactile softness, while pale yellow lisianthus both in bud and partial bloom arc gracefully through the bouquet, recalling the lively borders of Regent's Park in spring. Fuchsia-pink filler blossoms weave in lively colour, while pale pink astilbe feathers the arrangement's edges with whimsical lightness. Almost lacy, light green filler-possibly wild Ammi Majus-brings intricate dimension to the overall ensemble. Bold sweeps of dark green foliage unify the palette, setting each bloom into vibrant relief. All stems are gathered tightly and finished with a lustrous royal purple satin ribbon, the bouquet poised for same-day delivery across Primrose Hill. This arrangement combines artistic craftsmanship with local inspiration, making it a heartfelt gift or a striking centrepiece for any special Primrose Hill occasion.
TIMELESS VICTORIAN
£57.00
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A richly textured bouquet presented in a generous, garden-inspired style, photographed tightly so every petal and leaf reads clearly. Dominant are large, soft pink garden roses whose many ruffled layers resemble blushing peonies; they are balanced by coral and peach ranunculus with their tight, intricate spirals and by creamy white accent blooms that punctuate the composition. Darker, plum-toned hellebore-like flowers cluster through the lower left, adding depth and a touch of dramatic contrast, while delicate sweet peas striped in pale purple and white float like sighs between the heavier heads. Fresh greenery - fine trailing vines, slender stems and broader matt leaves - is artfully woven through, creating an airy, natural movement and underscoring the bouquet's seasonal, foraged feel. A clear, thin white rectangular frame overlays the centre of the photo, carrying the hand-lettered phrase Florist Choice, CHOICE in smaller capitals beneath it, and a bold ?100 price mark at the bottom, all positioned to convey the florist-selected nature and price without hiding the blooms. The bouquet is held gently at the base by a pair of hands with a faint light sleeve against a soft, out-of-focus backdrop; the light picks out petal sheens and the gentle scent one imagines from such fresh, premium flowers. The overall mood is intimate and celebratory - perfect for a special birthday, an understated wedding bouquet, or a considered gift delivered locally around Primrose Hill, Chalk Farm and nearby streets.
FLORIST CHOICE £100
£100.00
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Against a clean white backdrop, this hand-tied bouquet looks like a soft burst of early summer, the kind of arrangement that might brighten a bay window overlooking the leafy streets around Primrose Hill. Two generous domes of pastel pink hydrangea form the central focus, their many small, ruffled petals overlapping to create a plush, cushion-like texture that feels both luxurious and comforting. Nestled amongst these voluminous blooms are light pink roses, some fully open with their layered petals spiralling elegantly from tight centres, others still in smooth, tapered buds that add height and a sense of quiet anticipation. Threaded delicately through the pinks are slender stems of bell-shaped flowers in gentle lavender and lilac hues, reminiscent of campanula, their graceful, slightly nodding forms introducing movement and a whimsical, garden-inspired charm, as if they've been gathered from the borders near Regent's Canal. Deeper touches of colour appear in the form of small clusters of fuchsia or deep rose-pink filler blossoms, which provide contrast and intricate detail, drawing the eye into the heart of the bouquet. Lush green foliage frames and supports the flowers, with a mix of rounded leaves and slender, budding stems that underline the freshness of the design, as though the arrangement has just been crafted that morning. At the base, the stems are clearly visible, carefully aligned and tied, showing the hallmark of an experienced florist's hand. The overall mood is romantic, uplifting, and refined, making this bouquet perfect for celebrations, thank-you gestures, or simply bringing soft colour and gentle fragrance into a Primrose Hill home.
PINK CASHMERE
£59.00
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Captured on a crisp white field of background, this bouquet reads like a small sunburst of late-summer colour assembled with intention. The composition is tightly rounded and densely packed: several grand roses in shades from molten orange to honey-gold dominate the centre, their velvety petals spiralling inward and offering a warm, familiar fragrance. Surrounding them are plentiful carnations in coral and peach tones whose ruffled layers provide soft architectural volume, and a handful of peach gerberas whose flat, feathery faces and greenish centres introduce a playful, open rhythm through the mass of blooms. Scattered between the larger flowers are sprigs of tiny white filler blooms - delicate freesia-like clusters - that brighten the palette and lend an elegant, airy punctuation. Pale green, starry filler reminiscent of astrantia adds a whisper of texture, while rounded, silvery eucalyptus leaves thread through the bouquet to cool the composition visually and scent the arrangement with that crisp, leafy note florists love. The stems are gathered and bound at the base in a neat hand-tied finish, suggesting freshness and immediate readiness for a vase. In soft, natural daylight - the kind you might see filtering through a Primrose Hill flat at morning - this bouquet reads as both celebratory and composed, suitable for a joyful table centre, a thoughtful anniversary gift, or a same-day delivery to a neighbour recovering at home. The overall feeling is tactile, scented and quietly sophisticated, the work of a florist who cares about balance, season and the small comforts flowers bring.
BRIGHT KISS
£55.00
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Against a bright white backdrop, this bouquet looks like it has been lifted straight from an artist's canvas and gathered lovingly by hand. At its heart, lush garden roses open in soft spirals of blush pink, dusty mauve and antique rose, the petals overlapping in velvety layers that evoke gentle romance and late-afternoon light over Primrose Hill. Nestled among them, generously frilled carnations bring a tactile richness; their petals shift from creamy beige and pale pink to deeper rose and fuchsia at the edges, creating a soft, billowing texture that feels both comforting and refined. Bold strokes of colour appear in deep indigo and royal blue flowers tucked between the pinks. One open blue anemone, with a striking dark centre, anchors the front of the bouquet, while slender tulip-shaped buds in similar inky tones rise gracefully, adding contrast and a slightly modern note. Delicate stems of lilac and pale lavender stock stretch upward, studded with clusters of small blossoms that lend an airy, almost mist-like quality and hint at a light, sweet fragrance. Around the blooms, a generous collar of greenery completes the design: dark, glossy leaves provide depth, while circular, silvery eucalyptus leaves give a cool, contemporary touch and a faintly herbal scent. The stems are neatly gathered and visible below, showcasing a traditional hand-tied style that suggests freshness and care, as if prepared that morning for delivery to a townhouse off Gloucester Avenue. This bouquet feels calming and uplifting at once, ideal for saying happy birthday, congratulations, or simply I'm thinking of you to someone in Primrose Hill or nearby Chalk Farm.
NOBLE BEAUTY
£67.00
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This image presents a lavish hatbox arrangement, emblematic of Primrose Hill's quiet elegance, brimming with the finest red roses-each one steeped in rich, velvety crimson and arrayed to create a full, perfectly rounded mound. The petals, both tightly clustered and gently unfurling, produce a mesmerizing interplay of light and texture, as if bathed in soft morning light spilling in from Regent's Park nearby. The bouquet emerges from a sophisticated matte black hat box, whose minimalist shape and finish offer a refined foundation for the lush profusion of blooms above. Wrapping the box is a lustrous red satin ribbon, secured in a chic bow highlighted by a glinting crystal-like accent-an elegant nod to Primrose Hill's artisanal taste and creative spirit. The entire composition is set against a sharp white backdrop, intensifying the fiery brilliance of the roses while focusing every eye on the expert craftsmanship on display. Ideal for heartfelt declarations or memorable milestones, this arrangement could easily grace an intimate gathering on Fitzroy Road or serve as a centerpiece on a romantic dinner table for two. The bouquet's freshness and artistry, a reflection of NW1's finest floristry, infuse a sense of celebration, making it the perfect choice for those unforgettable moments only red roses can convey.
SOMETHING SPECIAL
£250.00
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ALL OF ME
ALL OF ME
£100.00
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Captured from a gentle overhead angle, the photograph presents an elegant black cylinder hatbox with a slim red trim, so full of roses that the blooms spill over the rim in a perfectly rounded, lush dome. Dominant deep crimson roses provide a dramatic heart to the arrangement; their velvety petals open in layered whorls that suggest passion and depth. Around them, roses in pale lavender, delicate blush pink, and warm apricot create a soft, graduated halo, while creamy white flowers catch the light and add bright punctuation. Smaller spray roses and near-buds are woven throughout, introducing scale and tactile contrast: some petals are unfurled and papery, others are tight and glassy. Intermittent sprigs of eucalyptus or fine ruscus lend cool, leafy contours and a gentle herbal aroma that would mingle with the roses' sweet perfume in a quiet room. The hatbox's finish appears soft-matte against a neutral white backdrop and the studio lighting accentuates each petal edge, the subtle sheen of fresh foliage, and the dense, compact architecture of the design. This arrangement reads equally as a luxe anniversary gift, a milestone birthday surprise, or a considered Valentine's gesture - a present that feels both modern and timeless. For local customers in Primrose Hill and nearby Camden, the style reflects neighbourhood tastes for understated elegance: rich colour, considered texture, and an expert hand in every stem placement. The overall impression is of abundance tenderly orchestrated, a bouquet that promises warmth and refined celebration.
SWEET LOVE
£97.00
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PINK POP
PINK POP
£72.00
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FLORIST CHOICE 200
FLORIST CHOICE £200
£200.00
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This Primrose Hill arrangement immediately catches the eye with its thoughtful craftsmanship. Creamy white roses glow with gentle light, echoing the calm of a morning stroll along Regent's Park Road, while the lush red roses anchor the bouquet in a mood of deep affection. Styled together with an abundance of glossy and variegated foliage - subtle touches of green and cream interspersed - the bouquet feels fresh, vibrant, and alive, evoking scenes of Primrose Hill's meadows in spring. Each element is carefully cradled within pastel blush-pink wrapping, the diaphanous paper playfully reflecting light to set a tranquil, uplifting tone. The expert balance of colour and texture, united with the faint aroma of garden-fresh stems, turns the bouquet into a fitting companion for birthdays, special celebrations in the community, or simple moments of appreciation in the heart of NW1. As a florist serving Primrose Hill, I recognize the importance of offering bouquets that seamlessly combine elegance, tenderness, and vibrant energy. This arrangement is just that - a poetic blend of sentiment and artistry, reminiscent of a leisurely afternoon in the hilltop park, designed to delight and inspire.
INFINITY
£79.00
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There is a hush to this bouquet that I often aim for when arranging white roses for a local client: roughly twelve immaculate blooms, some fully open, others just beginning to unfurl, each petal creamy and soft to the eye. Between them, countless pinpricks of baby's breath (Gypsophila) weave a luminous veil, giving the composition a misty, dreamlike quality as if morning fog has settled among the blooms. The foliage beneath moves from deep, cooling emerald to a bright, springlike lime, its varied greens grounding the pale blossoms and lending depth without distraction. All stems are neatly cut and visible through a plain glass vase, the clean water level a small but important detail that speaks to freshness and care. The arrangement sits against a pristine white backdrop and under diffused light, which highlights the subtle ivory tones and the satin texture of the petals. As a florist serving Primrose Hill and neighbouring Camden, I picture this bouquet delivered to a cosy flat off Gloucester Avenue or placed at a small anniversary table near the Park-its soft scent and composed presence creating an atmosphere of calm and quiet joy. Whether chosen for a celebration, a thoughtful 'just because', or as a soothing gesture in times of need, the bouquet feels personal, deliberate, and gently uplifting, the kind of arrangement that brings a moment of peace to an otherwise busy day.
MY ONLY
£70.00
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This radiant bouquet, meticulously crafted in Primrose Hill, captures the softness of a morning stroll along Regent's Park Road. At the centre are blushing peach-pink roses, their delicate petals opening with timeless elegance and exuding a gentle fragrance that hints at springtime in local gardens. Crisp peach gerbera daisies, cheerful and pristine, punctuate the design with wide, perfect petals and contrasting dark centres, evoking a sense of hope and renewal. Wispy baby's breath, its white blooms like tiny clouds, floats among the larger blossoms, softening the composition and inviting a touch of serenity. Interspersed white chrysanthemums dotted with vibrant green at their hearts mirror the fresh, sunlit lawns of Primrose Hill itself. Here and there, sprigs of eucalyptus provide rich greenery and an invigorating hint of forest aroma, suggesting strength beneath the bouquet's gentle exterior. The clear glass vase, classic and graceful, displays the stems gathered in harmonious order, with a simple twine bow and a clean white tag gracefully finishing the look. The bouquet seems to shimmer in bright, diffused light, making it the ideal gift for celebrations or giving comfort and encouragement. Each element tells a story of Primrose Hill's unique blend of sophistication, creativity, and a love for life's simple joys, making it a natural choice for flower delivery across the neighbourhood.
CANDY CRUSH
£55.00
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This Easter hatbox arrangement looks like a handful of spring sunlight gathered into flowers, the sort of design that would sit beautifully in a Primrose Hill living room with large, bright windows. The flowers are arranged in a compact, domed shape that completely covers the top of a pastel lime-yellow cylindrical hatbox, decorated with scattered, miniature Easter eggs in shades of pale blue, pink, white, and soft green, some with delicate dots or stripes. The container's gentle tones provide a soft foundation for the vivid blooms above. At the centre of the bouquet, a large, soft-pink Gerbera daisy commands attention, its flat, even petals radiating gracefully from a pale green centre like a friendly smile. Surrounding it are sunny yellow chrysanthemums, their finely cut petals giving each head a starburst appearance that sends a sense of joy through the entire piece. Tucked between the yellow flowers, coral-orange carnations add depth and volume, their ruffled, multi-layered petals creating a gentle, cushiony texture that suggests comfort and warmth. Popping out in deeper contrast, velvety violet-purple lisianthus blooms thread through the design, their rich colour immediately catching the eye and grounding the arrangement. All of this is cradled by fresh greenery, including some leaves with subtle white variegation that add further interest and an almost woodland character, like the varied foliage you might notice walking through nearby Regent's Park. The lighting is bright and even, highlighting the crispness of every petal and leaf. As a whole, the design feels playful yet refined, ready to be placed on an Easter lunch table, used as a decorative accent in a Primrose Hill flat, or delivered as a heartfelt springtime surprise that signals hope, recovery, and new beginnings.
SORRENTO SUNRISE
£67.00
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In the centre of a pale, uncluttered background, a rounded bouquet of roses seems to glow, the way fresh flowers can brighten a townhouse near Primrose Hill or a cosy flat just off Gloucester Avenue. The bouquet is composed of many tightly grouped rose heads in shades that move gracefully from soft blush and warm ivory to deeper raspberry and vibrant magenta, with hints of lilac peeking through like unexpected notes in a familiar song. Each bloom reveals a different stage of opening: some form perfectly cupped hearts, while others expand into fully unfurled rosettes, allowing the viewer to trace the gentle journey from bud to blossom, echoing the passing months of a 12-month flower subscription. Deep green foliage encircles and threads through the roses, adding structure and contrast, its glossy surfaces catching the light in a way that suggests freshly cut stems placed into cool water just moments before. The lighting is soft and even, giving the petals a luminous, almost translucent quality, and ensuring that no harsh shadows interrupt the calm mood. Around the central bouquet, rose petals and a few small blossoms drift freely, forming a loose frame that feels both playful and refined, as if petals had been scattered across a wooden table after arranging flowers at home. The impression is intimate and enduring: you can almost inhale the gentle rose scent, imagine the quiet rustle as the bouquet is set into a vase, and picture the pleasure of seeing a new arrangement appear each month, adding warmth and beauty to everyday life around Primrose Hill.
12 MONTH FLOWER SUBSCRIPTION
£400.00
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A lush, professionally arranged bouquet of mixed flowers sits centre stage in a clear, slightly ribbed glass vase, glowing against a softly diffused white background reminiscent of a bright Primrose Hill morning. The focal point is a cluster of bold gerbera daisies in vivid fuchsia and magenta, their large, daisy-like faces and velvety petals circling around deep, dark centres that feel both cheerful and dramatic. Interlaced with these are striking chrysanthemums whose many-petalled blooms blend rich purple tips into creamy white towards their bright yellow cores, creating a painterly, almost watercolour effect. Nestled among these showy flowers are creamy white roses in various stages of opening, from tight buds promising fragrance to gently unfurling blooms that soften the overall palette with romance and understatement. Wisps of white baby's breath thread between the larger flowers, adding a lacy, cloud-like texture that lightens the design and brings a sense of movement, as though a breeze from nearby Regent's Park might just ruffle the petals. Deep green foliage curves around the base and edges, giving the arrangement structure and a natural, garden-fresh feel, as if the stems were gathered that morning from a well-tended local garden. The vase is finished with a simple loop of natural twine tied in a relaxed bow, from which hangs a neat white gift tag featuring a small pink rose illustration and elegant lettering, hinting at a personal message without distracting from the blooms. The whole scene suggests a joyful, uplifting gift, ideal for birthday surprises, congratulations, or a pick-me-up for someone living along the pastel terraces near Primrose Hill, delivered straight from a trusted neighbourhood florist who understands how colour and texture can transform a room and a mood.
PINK SWEETNESS
£55.00
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A richly coloured, multi-rose bouquet fills the scene, framed by a pristine white background that lets each hue shine as clearly as a spring morning over Primrose Hill. The roses are arranged into a generous, dome-shaped cluster, giving a sense of fullness and luxury, as if designed for a special gathering in one of the area's elegant townhouses. Deep ruby and wine-red roses anchor the composition and evoke timeless love, while lighter blush and pastel pink blooms soften the effect and add a tender, affectionate note. Vivid fuchsia roses introduce vibrancy and modern flair, contrasting beautifully with bright yellow roses that bring a cheerful, sunlit quality. Warm orange roses glow like an early evening sky, and creamy white or ivory blooms provide calm highlights, stopping the colour from feeling too intense. Each rose is distinct, with layered petals that curl and spiral outward, some fully open, others still in the unfolding stage, adding visual rhythm. Slivers of dark green foliage peek between the blooms, suggesting fresh, healthy stems and giving a natural frame around the colourful heart of the arrangement. Below this floral dome, the long green stems are aligned and tied together with a neat green and white check ribbon, giving the bouquet a slightly rustic yet refined character. The stems fan gently where they rest on the white surface, indicating a relaxed, hand-tied construction rather than a rigid, formal design. Soft, even lighting reveals the detail of each petal, from velvet-like reds to translucent ivory edges. The bouquet radiates warmth, celebration, and heartfelt sentiment, making it easy to picture being carried along Regent's Park Road, across to a home near the hill, ready to mark a birthday, anniversary, or simple "you're in my thoughts" moment in the Primrose Hill community.
WAIKIKI SUNSET
£69.00
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DEVOTION
DEVOTION
£57.00
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CARRIBIEAN
CARIBBEAN ESCAPE
£50.00
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FLORIST CHOICE 300
FLORIST CHOICE £300
£300.00
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This image shows a tall, overflowing arrangement of mixed flowers presented in a simple clear glass vase, set against a plain white backdrop that puts all the attention on the bouquet itself. In the heart of the display, deep red roses bloom with velvety, layered petals, their classic beauty providing a rich focal point. Close by, striking yellow gerbera daisies with pronounced brown-orange centres shine brightly, introducing a joyful warmth that would sit beautifully on a windowsill overlooking Primrose Hill's tree-lined streets. Around these central blooms, clusters of pink and soft lilac daisies or chrysanthemums spread outward, each flower composed of numerous fine petals and a small yellow centre, adding volume and a friendly, informal charm, like a stroll through nearby Regent's Park on a mild day. Elegant stems of purple and lavender lisianthus thread between the daisies, their bell-shaped blossoms and delicate buds introducing cooler notes and a touch of sophisticated grace. Bright red hypericum berries pop up in small clusters, adding round, glossy accents that bring texture and visual rhythm to the design. The entire bouquet is embraced by layers of greenery, from deep, broad leaves that anchor the structure to lighter, more delicate fronds that create a sense of softness and airiness. Inside the clear vase, the neatly cut stems are visible, fanning out into the water in an orderly pattern that showcases the skill of an experienced Primrose Hill florist. The arrangement feels bright, welcoming, and celebratory, perfect as a centrepiece for a brunch near Gloucester Avenue, a thoughtful thank-you gift, or a colourful way to send congratulations to someone special in NW1.
FRESH SCENT
£43.00
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A clear glass vase filled with sumptuous red roses and pristine white calla lilies is presented against a crisp white background, creating a bouquet that feels both contemporary and timeless, much like the quiet charm of Primrose Hill. At the heart of the arrangement, several roses open fully, their petals deep crimson and velvety, layered in precise spirals that suggest richness and emotional depth. Between these classic blooms, the calla lilies bring a sculptural elegance: their trumpet-shaped white petals curl gently around a central yellow spadix, their smooth, waxy surfaces catching the light and introducing a serene, almost statuesque quality to the design. Around the central flowers, lush greenery adds movement and softness. Slender eucalyptus stems, with their small, rounded, silvery-green leaves, weave in and out of the bouquet, giving a light, airy texture reminiscent of a gentle breeze across Regent's Park, while broader, glossy green leaves provide a strong, supportive base and frame the red and white blooms. The cylindrical glass vase, simple with a faint ribbed detail toward the bottom, shows off the straight green stems submerged in clear water, reinforcing the sense of natural freshness. Bright, even lighting highlights the vivid crimson of the roses, the pure white of the lilies, and the varied greens, without distracting shadows, so every detail appears crisp and clean. The overall effect is one of elegant celebration and heartfelt sincerity, perfect for marking a special anniversary, dressing a breakfast table in a flat near Gloucester Avenue, or sending a romantic message that feels quietly luxurious, as though prepared by a florist who knows the rhythm and style of Primrose Hill life.
NATURE THRILLS
£65.00
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This bouquet from the heart of Primrose Hill tells a story of connection and celebration before a single bloom is even named. Centred within the arrangement, pale lilac roses unfurl delicately, their soft fragrance reminiscent of early mornings on Regents Park Road. Ringed by showy, magenta and fuchsia Gerbera daisies-each petal velvet-soft and inviting-these central flowers promise joy for birthdays or notes of sympathy alike. Rich, plum-hued chrysanthemums with intriguing yellow-green hearts layer in striking depth, echoing the diverse gardens tucked behind pastel-colored houses in Primrose Hill. Fine tendrils of white baby's breath weave through, lending a cloud-like softness that animates the whole ensemble. Deep green, glossy foliage peeks confidently from below, anchoring the design and bringing an element of the wild corners of the hill itself. The arrangement is embraced by a clear glass vase, its unique crackled surface gently catching the light. Finished with a rustic raffia bow and a minimalist, blank white tag waiting for a bespoke message, the bouquet feels at once luxurious and deeply personal. It radiates warmth, comfort, and a sense of belonging-perfect for sending a touch of Primrose Hill's character and grace to loved ones, whether near Albert Terrace or Chalk Farm Road.
DAY BRIGHTENER
£55.00
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This image shows an abundant bunch of oriental lilies arranged with deliberate care: creamy-white lilies nestle beside saturated magenta-to-fuchsia counterparts, creating a luminous contrast against a clear, clinical white background. Many blooms are wide open, their broad, silky petals curling back to expose delicate stamens and pollen-tipped anthers, while other flowers remain in tight, elongated buds around the perimeter - a sign the bouquet will continue to open and delight over several days. The white petals are quietly warm, carrying subtle pale-yellow or light-green throats, while the pink blooms present velvety surfaces and occasional lighter veining that draws the eye inward. Rich, dark-green, lanceolate leaves weave through the cluster, giving weight and garden-fresh vitality to the composition. The arrangement rests in a modest, transparent glass vase visible at the image's base; the cut stems and clear water are partially visible, emphasizing the freshness of the stems and the florist's tidy preparation. Soft, even lighting flatters texture and colour without harsh shadows, and the image conveys the lilies' soft perfume - a gently sweet, late-spring aroma. Crafted with the care of a local maker, this bouquet would be equally at home on a Primrose Hill mantlepiece or sent from Florist Primrose Hill to brighten a table near Chalk Farm or Gloucester Avenue. It reads as a refined, celebratory choice suitable for Mother's Day, anniversaries, or simply to bring quiet joy into a neighbourhood flat.
MARVELOUS BLOOMS
£63.00
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Captured in a pool of gentle natural light, this three-month subscription bouquet looks as though it has just been set down on a polished table in a Primrose Hill sitting room. The arrangement centres on rounded blue hydrangeas, their countless small petals packed tightly together to create plush, cloud-like forms that ground the design with cool, soothing colour. Nestled around them are roses in soft blush and lilac shades, some still tightly furled, others open and full, their layered petals giving a sense of movement and depth. Between these, slender lisianthus stems rise and bend, their frilled blossoms adding a light, fluttering texture that softens the overall shape, reminiscent of delicate blooms seen while strolling along Regent's Canal. Fresh green foliage frames the pastel flowers, with darker leaves offering contrast and lighter, airy greens adding a gentle lift, ensuring the eye moves comfortably across the bouquet. The light catches the upper petals, creating a subtle glow, while the lower blooms fall into soft shadow, giving the composition a three-dimensional presence. The impression is one of understated luxury and thoughtful design, ideal for brightening a dining table near Primrose Hill or adding a welcoming touch to a hallway just off Gloucester Avenue. This image embodies the spirit of the subscription itself: a dependable, month-by-month rhythm of fresh, artfully arranged flowers delivered to local homes, each bouquet offering a quiet reminder to pause, breathe, and enjoy the simple elegance of seasonal hydrangeas, roses, and lisianthus gathered with care.
3 MONTH FLOWER SUBSCRIPTION
£100.00
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A rounded bouquet of fresh, creamy white roses and soft lavender statice stands tall in a clear glass cylinder vase, bathed in gentle daylight that feels very much like it could be spilling through a townhouse window just off Primrose Hill. The roses form the heart of the arrangement: about a dozen blooms, their petals thick and velvety, opening just enough to reveal a layered, spiralled centre that speaks of classic romance and polished style. Their hue sits between ivory and warm cream, with subtle shadows tucked into the folds, so each flower appears almost sculpted. Woven delicately throughout are feathery sprays of pale lilac statice, each stem carrying countless tiny blooms that lend a fine, lace-like texture and a soft haze of colour around the roses. The contrast between the plush round heads of the roses and the wispy statice gives the design movement without disturbing its calm symmetry. The stems are clearly visible through the transparent glass, submerged in clear water that catches and reflects the light, adding a faint shimmer to the base. The vase rests on a smooth, white surface, which bounces light upward, brightening the underside of the petals. The background is softly blurred, hinting at an airy, contemporary interior-perhaps a living room near Regent's Park Road or a quiet office with a view towards the hill-without drawing focus from the flowers themselves. The mood is serene and thoughtful, ideal for a refined wedding table, an anniversary breakfast in Primrose Hill, or a comforting floral tribute sent with love. It is the kind of understated yet luxurious arrangement a local florist might recommend when words feel too heavy and you want the flowers' gentle elegance to speak instead.
PEARL MEMORIES
£60.00
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A luxurious heart-shaped gift box overflows with creamy white roses, meticulously arranged by the skilled florists of Primrose Hill to suit both classic and contemporary tastes. Each bloom is plump and delicately layered-some buds held in tight reserve, others opening to display a gentle flutter of petals kissed with subtle hints of green, echoing the early spring mornings of Regent's Park nearby. The roses are artfully clustered in a dome so lush it nearly spills from the edges of the matte black hatbox, whose elegant finish grounds the airy beauty of the arrangement. Wrapped gracefully around the container, a brilliant scarlet red satin ribbon glistens in the soft light, its wide bow and flowing tails drawing the eye with a dramatic flourish reminiscent of the colourful shops along Princess Road. Lighting is even and bright, amplifying each detail: the snap of the ribbon, the soft sheen of petal, the air of quiet sophistication that fills the composition. Evoking feelings of love, devotion, and new beginnings, this arrangement is a fitting gift for anniversaries in Primrose Hill, birthdays, or dignified expressions of sympathy. Its timeless appeal and artistic craftsmanship bring warmth and style to every home, whether as a holiday centrepiece or as a heartfelt gesture delivered by local experts familiar with the neighbourhood's unique charisma.
SINCERE LOVE
£100.00
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This bouquet celebrates the quiet clarity of white flowers arranged with practised care: a luminous cluster of white chrysanthemum heads sits at the centre, each bloom's many petals unfolding like soft rays around a sunny yellow core. Between and beneath these cheerful daisies rise several long, pale green-to-yellow lily buds, some faintly streaked along their sheaths-still closed, they promise a future reveal and add a sophisticated vertical rhythm to the rounder chrysanthemum forms. Scattered among them are feathery sprays of baby's breath (Gypsophila), their minute blossoms forming delicate clouds that give the bouquet an airy, romantic texture and soften the stronger shapes. Dark, verdant foliage frames every stem, the glossy leaves adding depth and setting off the pristine whites. The arrangement is hand-tied and wrapped in a natural layer of crinkled brown kraft paper, then protected by a clear, glossy cellophane outer wrap that reflects the light and keeps the flowers pristine; the wrapping is gathered and tied at the base to create a neat, easy-to-carry bouquet. The scent is restrained and fresh, with leafy green notes and the faint, clean perfume of lilies in bud. This is the sort of bouquet I would assemble for a gentle birthday, a new-home greeting near Primrose Hill's cafés, or as a calm sympathy gesture delivered along Parkway or to a flat near Regent's Park. Its tone is serene and hopeful-simple, honest flowers that convey care without fuss.
PURE ELEGANCE
£65.00
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The photograph shows a refined bouquet standing upright, its colours and textures highlighted against a simple white background that makes every element appear crisp and intentional. Creamy white roses serve as the focal point, their layered petals forming classic rosettes that open gently, symbolising grace and quiet devotion. Surrounding them are deep magenta carnations, full-headed and richly ruffled, creating a sense of volume and softness, almost like finely gathered fabric. Threaded between are stems of white alstroemeria, their slim petals brushed with subtle pinkish-red streaks and dotted markings that draw the eye in towards the dark central stamens, adding a touch of complexity and lightness. The flowers are supported by lush green foliage, whose leaves vary from deep, glossy emerald to softly variegated patterns along the edges, giving the arrangement a rounded, domed silhouette that narrows where the stems are bound. The wrapping is executed with a florist's precision: an inner layer of clean, white paper forms a structured collar, sitting neatly around the blooms, while an outer layer of translucent purple cellophane or paper wraps around and flares outwards. This crinkled, gently shimmering layer adds depth and a celebratory feel, reminiscent of an evening sky over Primrose Hill at sunset. At the base, a bright green satin ribbon, with an iridescent sheen, is tied in a tidy bow, from which a small, rectangular kraft-style tag hangs, ready for a handwritten message. The overall effect is joyful and elegant, an arrangement that would look at home on a breakfast table in a Primrose Hill townhouse, as a birthday surprise delivered near Chalcot Square, or as a thoughtful thank-you after a day spent wandering Regent's Park and the village-like streets nearby.
BLACKBERRY FUSION
£55.00
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