This abundant bouquet, captured against a pure white background, feels like a burst of happiness carefully shaped by a local florist near Primrose Hill. The arrangement is rounded and compact, with each stem nestled thoughtfully to build a lush, almost domed silhouette that suggests both abundance and intimacy. Dominating the palette are joyful yellows: classic yellow roses in full, spiral bloom and generously petalled yellow chrysanthemums, interspersed with smaller daisy-like yellow flowers that seem to radiate gentle warmth, much like morning light spilling over the hill. Interwoven with these are vivid orange gerbera daisies and smaller orange daisies, their broad, flat petals and darker centres providing strong, graphic accents that lend the bouquet a modern, upbeat character. Rich purple lisianthus blooms thread through the warmer shades, their softly layered petals adding depth and a hint of quiet sophistication, while a few lilac and white lisianthus buds remain half-closed, suggesting the arrangement will continue to develop in the days after it arrives in someone's home near Chalcot Square or Gloucester Avenue. Lime-green button chrysanthemums pop up throughout the bouquet, their compact, spherical shape and bright colour adding playfulness and visual rhythm. Glossy clusters of ruby-red hypericum berries nestle between the petals, their smooth, bead-like surfaces catching the light and giving a subtle nod to celebration. All of this is framed by a generous collar of dark green foliage-likely ruscus-creating a deep, leafy backdrop that makes the colours appear even more vivid. Slender blades of ornamental grass arc lightly over the blooms, adding a sense of movement, as if a soft breeze were passing through. The neatly tied stems at the base reveal a fresh, hand-crafted piece, ideal for same-day delivery across Primrose Hill to mark birthdays, milestone moments, or simply to bring a touch of floral joy into an everyday setting.
TROPICAL SENSATION
£59.00
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A richly textured bouquet presented in a generous, garden-inspired style, photographed tightly so every petal and leaf reads clearly. Dominant are large, soft pink garden roses whose many ruffled layers resemble blushing peonies; they are balanced by coral and peach ranunculus with their tight, intricate spirals and by creamy white accent blooms that punctuate the composition. Darker, plum-toned hellebore-like flowers cluster through the lower left, adding depth and a touch of dramatic contrast, while delicate sweet peas striped in pale purple and white float like sighs between the heavier heads. Fresh greenery - fine trailing vines, slender stems and broader matt leaves - is artfully woven through, creating an airy, natural movement and underscoring the bouquet's seasonal, foraged feel. A clear, thin white rectangular frame overlays the centre of the photo, carrying the hand-lettered phrase Florist Choice, CHOICE in smaller capitals beneath it, and a bold ?100 price mark at the bottom, all positioned to convey the florist-selected nature and price without hiding the blooms. The bouquet is held gently at the base by a pair of hands with a faint light sleeve against a soft, out-of-focus backdrop; the light picks out petal sheens and the gentle scent one imagines from such fresh, premium flowers. The overall mood is intimate and celebratory - perfect for a special birthday, an understated wedding bouquet, or a considered gift delivered locally around Primrose Hill, Chalk Farm and nearby streets.
FLORIST CHOICE £100
£100.00
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A vibrant, carefully constructed rose bouquet set against a stark white background, radiating warmth and meticulous craftsmanship. The hand-tied dome brims with a theatrical mix of hybrid tea roses and small spray roses: bold bright yellows that lift the arrangement, creamy ivory roses that soften the palette, and a lively range of pinks from tender blush to hot fuchsia, complemented by deeper magentas and wine-coloured reds for contrast. Occasional tight buds nestle between fully opened blooms, creating movement and the suggestion of unfolding celebration. Lustrous green foliage - likely ruscus or salal - snakes through the roses, its glossy leaves offering a cool counterpoint to the warm petals and framing the bouquet with a natural, garden-fresh silhouette. At the gathered stems a broad red satin ribbon is tied into a statement bow with long, flowing tails that glint gently under the light; a small white gift tag tucked into the knot bears the words "Happy Holidays," signalling a festive intent. The petals appear velvety to the touch and slightly dewy in tone, and one can almost sense a light, citrus-tinged rose fragrance that lifts the spirit. As a local florist familiar with Primrose Hill, I see this as a design that balances exuberance and elegance - perfect for celebrating anniversaries, saying thank you, or sending seasonal cheer to neighbours near Regent's Park or along Chalk Farm Road.
CRAZY IN LOVE
£69.00
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In the airy light of Primrose Hill, this striking bouquet unfurls as a living tapestry of colour and texture. At its core, dramatic domes of hydrangea in deep indigo and peacock teal provide a verdant grounding, their abundant petals soft and inviting. Rising among the hydrangeas are rose blooms the hue of delicate lavender and classic creamy white, their elegantly furled petals echoing the old-world charm of Primrose Hill's tree-lined avenues. White ranunculus, plush and layered, lend a gentle, tactile softness, while pale yellow lisianthus both in bud and partial bloom arc gracefully through the bouquet, recalling the lively borders of Regent's Park in spring. Fuchsia-pink filler blossoms weave in lively colour, while pale pink astilbe feathers the arrangement's edges with whimsical lightness. Almost lacy, light green filler-possibly wild Ammi Majus-brings intricate dimension to the overall ensemble. Bold sweeps of dark green foliage unify the palette, setting each bloom into vibrant relief. All stems are gathered tightly and finished with a lustrous royal purple satin ribbon, the bouquet poised for same-day delivery across Primrose Hill. This arrangement combines artistic craftsmanship with local inspiration, making it a heartfelt gift or a striking centrepiece for any special Primrose Hill occasion.
TIMELESS VICTORIAN
£57.00
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In this abundant, rounded bouquet, each rose is composed with the practiced eye of a neighbourhood florist, a study in pinks, purples, and creamy whites. Big, fully opened roses in soft blush and warm cream form the structural heart of the arrangement, their layered petals soft to the imagined touch and catching gentle light to reveal subtle peach and ivory undertones. Interspersed are vibrant fuchsia roses that pulse with colour next to a few cool lavender blooms, offering a lively interplay between warm and cool notes. Delicate clusters of small spray roses-mostly creamy white with whispering hints of pale yellow-sit nestled between the larger flowers, adding a peppering of texture that suggests abundant growth. Glossy deep-green leaves, likely ruscus or salal, are woven into the composition, their elongated shapes and slightly waxy surface providing a fresh, crisp contrast to the soft petals. The stems are gathered into a compact hand-tie, finished with a wide, soft pink satin ribbon looped into a roomy bow whose sheen reflects light like satin caught in morning sun. The plain white background keeps attention on the bouquet's craftsmanship and colour story, while the overall mood relays warmth, celebration, and gentle romance. Ideal for conveying gratitude or affection, this arrangement suits occasions from Mother's Day to anniversaries, and can be delivered locally across Primrose Hill, Chalk Farm and nearby streets for a thoughtful, neighbourhood gift prepared with true floral care by Florist Primrose Hill.
GLAMOUR
£67.00
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FLORIST CHOICE £150
£150.00
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A richly coloured, multi-rose bouquet fills the scene, framed by a pristine white background that lets each hue shine as clearly as a spring morning over Primrose Hill. The roses are arranged into a generous, dome-shaped cluster, giving a sense of fullness and luxury, as if designed for a special gathering in one of the area's elegant townhouses. Deep ruby and wine-red roses anchor the composition and evoke timeless love, while lighter blush and pastel pink blooms soften the effect and add a tender, affectionate note. Vivid fuchsia roses introduce vibrancy and modern flair, contrasting beautifully with bright yellow roses that bring a cheerful, sunlit quality. Warm orange roses glow like an early evening sky, and creamy white or ivory blooms provide calm highlights, stopping the colour from feeling too intense. Each rose is distinct, with layered petals that curl and spiral outward, some fully open, others still in the unfolding stage, adding visual rhythm. Slivers of dark green foliage peek between the blooms, suggesting fresh, healthy stems and giving a natural frame around the colourful heart of the arrangement. Below this floral dome, the long green stems are aligned and tied together with a neat green and white check ribbon, giving the bouquet a slightly rustic yet refined character. The stems fan gently where they rest on the white surface, indicating a relaxed, hand-tied construction rather than a rigid, formal design. Soft, even lighting reveals the detail of each petal, from velvet-like reds to translucent ivory edges. The bouquet radiates warmth, celebration, and heartfelt sentiment, making it easy to picture being carried along Regent's Park Road, across to a home near the hill, ready to mark a birthday, anniversary, or simple "you're in my thoughts" moment in the Primrose Hill community.
WAIKIKI SUNSET
£69.00
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Captured from a gentle overhead angle, the photograph presents an elegant black cylinder hatbox with a slim red trim, so full of roses that the blooms spill over the rim in a perfectly rounded, lush dome. Dominant deep crimson roses provide a dramatic heart to the arrangement; their velvety petals open in layered whorls that suggest passion and depth. Around them, roses in pale lavender, delicate blush pink, and warm apricot create a soft, graduated halo, while creamy white flowers catch the light and add bright punctuation. Smaller spray roses and near-buds are woven throughout, introducing scale and tactile contrast: some petals are unfurled and papery, others are tight and glassy. Intermittent sprigs of eucalyptus or fine ruscus lend cool, leafy contours and a gentle herbal aroma that would mingle with the roses' sweet perfume in a quiet room. The hatbox's finish appears soft-matte against a neutral white backdrop and the studio lighting accentuates each petal edge, the subtle sheen of fresh foliage, and the dense, compact architecture of the design. This arrangement reads equally as a luxe anniversary gift, a milestone birthday surprise, or a considered Valentine's gesture - a present that feels both modern and timeless. For local customers in Primrose Hill and nearby Camden, the style reflects neighbourhood tastes for understated elegance: rich colour, considered texture, and an expert hand in every stem placement. The overall impression is of abundance tenderly orchestrated, a bouquet that promises warmth and refined celebration.
SWEET LOVE
£97.00
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From above, this hand-arranged bouquet presents a rich harvest of colour and texture against a pristine white surface, an image I might easily imagine placing on a table at a Primrose Hill flat after a morning visit to the local flower stalls on Gloucester Avenue. At its heart are fully opened roses in warm peach and deep orange tones, each bloom graduating from a soft, buttery centre to outer petals flushed with a reddish-rust, giving a painterly, bicoloured appearance. Scattered between the roses are clusters of Hypericum berries-some a vibrant lime-green, others a soft creamy-yellow-whose glossy spheres add bright punctuation and a playful tactile contrast. Nestled in and around these larger flowers are vivid Green Trick dianthus, their dense, velvety heads resembling miniature green cushions or mossy mounds, lending both surprise and structure. The foliage palette ranges from fresh, glossy greens to substantial lobed leaves in deep burgundy and burnt orange that mimic fallen maple leaves, reinforcing the seasonal narrative. The top-down composition feels generous and abundant; light skims the petals and leaves, creating gentle highlights and soft shadows that enhance the bouquet's dimensionality. There is a faint, pleasant scent of rose softened by green, earthy notes, like bringing a slice of Regent's Park into the home. Prepared with care by Florist Primrose Hill and freshly gathered for local delivery, this arrangement is ideal as a Thanksgiving centrepiece, an autumnal gift, or to warm a living room with seasonal charm.
PUMPKIN PIE
£64.50
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This image presents a lavish hatbox arrangement, emblematic of Primrose Hill's quiet elegance, brimming with the finest red roses-each one steeped in rich, velvety crimson and arrayed to create a full, perfectly rounded mound. The petals, both tightly clustered and gently unfurling, produce a mesmerizing interplay of light and texture, as if bathed in soft morning light spilling in from Regent's Park nearby. The bouquet emerges from a sophisticated matte black hat box, whose minimalist shape and finish offer a refined foundation for the lush profusion of blooms above. Wrapping the box is a lustrous red satin ribbon, secured in a chic bow highlighted by a glinting crystal-like accent-an elegant nod to Primrose Hill's artisanal taste and creative spirit. The entire composition is set against a sharp white backdrop, intensifying the fiery brilliance of the roses while focusing every eye on the expert craftsmanship on display. Ideal for heartfelt declarations or memorable milestones, this arrangement could easily grace an intimate gathering on Fitzroy Road or serve as a centerpiece on a romantic dinner table for two. The bouquet's freshness and artistry, a reflection of NW1's finest floristry, infuse a sense of celebration, making it the perfect choice for those unforgettable moments only red roses can convey.
SOMETHING SPECIAL
£250.00
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Captured in a warm, intimate close-up, this bouquet reads like an evening stroll through the gardens near Primrose Hill: lush, layered and tactile, with a sophisticated colour story of deep burgundy, soft peach, creamy white and muted greens. The arrangement centres on a striking, dark burgundy dahlia whose densely packed petals form a velvet eye, drawing attention and lending the bouquet a moody, elegant heart. Surrounding it, garden roses in pale peach and cream bloom with ruffled, cup-like shapes that soften the composition and give it a timeless, romantic feeling. Interspersed among those classic blooms are steel-blue eryngium thistles that introduce spiky architectural texture and a touch of wildness, while little clusters of pale green or white berries (likely hypericum) offer gentle, berry-like accents that catch the light. Lush eucalyptus and varied foliage fill and frame the flowers, their cool, rounded leaves providing a silvery-green backdrop and a subtle aromatic note. A soft light sculpts the petals and foliage, bringing out the sheen on the roses and the deep matte of the dahlia. Atop this floral canvas sits a translucent white square with rounded corners; inside, white lettering presents a flowing script "Florist" above a neat uppercase "CHOICE," with a bold sans-serif price "£60" beneath-designed to be readable against the darker blooms. The bouquet communicates expert design and seasonal confidence, perfect as a romantic gift, a wedding posy alternative, or simply a refined way to send local floral care across Primrose Hill and neighbouring streets.
FLORIST CHOICE £60
£60.00
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ALL OF ME
£100.00
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A generous, dome-shaped bouquet brimming with bright yellow, white, and green blooms sits proudly in a clear square glass vase, photographed against a seamless white background that throws every detail into sharp relief. The composition feels both modern and comforting, the sort of arrangement you might place in a sunlit bay window overlooking Primrose Hill or on a dining table near Gloucester Avenue. The eye is drawn first to the radiant yellow roses, some fully open with layered petals forming classic spirals, others still in elegant, tapered buds. Nestled between them, clusters of petite yellow spray roses create a rich, multi-layered texture. Soft, rounded white pompom chrysanthemums punctuate the design, their densely petaled spheres adding structure and a cloud-like softness. These are accented by bright lime green button chrysanthemums, tiny, globe-shaped blooms that provide playful bursts of colour, and larger, frilled pale green flowers that resemble green carnations or speciality chrysanthemums, lending an airy, ruffled effect. A variety of greenery supports and frames the flowers: broad, variegated leaves with creamy white edges, lush dark green foliage, and slender sprigs that arc gently, giving the arrangement movement. Sprinkled throughout are delicate white filler flowers, starry and fine, which lighten the overall look and fill in the small spaces between the larger blossoms. The clear glass vase exposes the neatly trimmed stems standing in clean water, while its middle section is wrapped in a rustic, textured band of natural fibre or bark. Over this, a bright lime green ribbon is tied around the vase, echoing the fresh green tones of the blooms. The arrangement radiates cheerfulness and reassurance, a perfect floral gift for birthdays, congratulations, or simply to send a warm "thinking of you" gesture to someone in Primrose Hill.
FRESH BLOSSOM
£64.50
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Presented against a clean white background with gentle, diffused lighting, this densely packed floral composition is described in the voice of an experienced florist who knows Primrose Hill's streets and front rooms well. Several tall yellow Asiatic lilies form the bouquet's vertical rhythm-some petals fully unfurled with faint speckles and exposed stamens, others held tight as pale chartreuse buds hinting at more blooms to come. Complementing these are vibrant orange Gerbera daisies whose broad, flat petals radiate outward from darker centers, punctuated by velvety lavender-purple roses that soften the overall brightness with a nostalgic, romantic note. Lime-green cushion chrysanthemums provide a plush, textured base, while small spherical orange and golden-yellow accent blossoms add lively, polka-dot bursts across the surface. Cool, indigo-tinged Eryngium thistles project from the sides and lower edges, their spiky, steel-blue silhouettes introducing a contemporary contrast to the warm palette. Fresh green foliage of differing shapes-long glossy lily leaves, rounded fillers, and delicate stems-creates depth and frames the composition so each flower reads clearly. The scent is a layered whisper: sweet rose perfume, the faint green of lilies, and the subtle earthiness of foliage. This bouquet, styled with the care of Florist Primrose Hill, suits birthdays, housewarmings, or a thoughtful thank-you; it photographs beautifully on white, travels well to local addresses near Regent's Park Road and Camden, and feels simultaneously exuberant and elegant.
TROPIC GETAWAY
£64.00
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Captured on a crisp white field of background, this bouquet reads like a small sunburst of late-summer colour assembled with intention. The composition is tightly rounded and densely packed: several grand roses in shades from molten orange to honey-gold dominate the centre, their velvety petals spiralling inward and offering a warm, familiar fragrance. Surrounding them are plentiful carnations in coral and peach tones whose ruffled layers provide soft architectural volume, and a handful of peach gerberas whose flat, feathery faces and greenish centres introduce a playful, open rhythm through the mass of blooms. Scattered between the larger flowers are sprigs of tiny white filler blooms - delicate freesia-like clusters - that brighten the palette and lend an elegant, airy punctuation. Pale green, starry filler reminiscent of astrantia adds a whisper of texture, while rounded, silvery eucalyptus leaves thread through the bouquet to cool the composition visually and scent the arrangement with that crisp, leafy note florists love. The stems are gathered and bound at the base in a neat hand-tied finish, suggesting freshness and immediate readiness for a vase. In soft, natural daylight - the kind you might see filtering through a Primrose Hill flat at morning - this bouquet reads as both celebratory and composed, suitable for a joyful table centre, a thoughtful anniversary gift, or a same-day delivery to a neighbour recovering at home. The overall feeling is tactile, scented and quietly sophisticated, the work of a florist who cares about balance, season and the small comforts flowers bring.
BRIGHT KISS
£55.00
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This photograph shows a lush, rounded bouquet set against a bright white background, every bloom clearly defined as though it has just been arranged in a Primrose Hill flower studio bathed in soft morning light. Dominating the composition are several large cream roses, their petals smoothly layered in generous spirals that open outward to create a sense of classic romance and understated luxury. Surrounding them, delicate pink spray roses gather in small clusters, some still tightly closed, others beginning to unfurl, adding both texture and a gentle gradation of pink tones. A vibrant pink gerbera daisy draws the gaze with its perfectly arranged, radiating petals and dark, velvety centre, bringing a playful energy reminiscent of weekend strolls through Regent's Park. Pale pink carnations, with their finely ruffled petals, lend a cushiony fullness to the design, softening the transitions between the larger blooms and enhancing the bouquet's rounded silhouette. Threaded among these are white alstroemeria, their slender petals decorated with fine reddish-brown speckles that give a hint of intricacy and artistic flair. Wispy sprays of baby's breath are woven throughout, their tiny white flowers forming a delicate veil that lightens the overall look and adds an ethereal touch. Fresh green foliage and glimpses of sturdy stems peek between the blossoms, providing depth and anchoring the pastel tones with a natural, leafy contrast. The stems at the base are neatly gathered and tied, revealing the craftsmanship of Florist Primrose Hill and suggesting a bouquet ready for gifting or display. The mood is tender, uplifting, and quietly hopeful, ideal for welcoming new beginnings, congratulating loved ones, or simply brightening a Primrose Hill home with a touch of floral charm.
AMALFI LOVE
£59.00
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A lush, mixed bouquet bursts with colour and life against a pure white backdrop, its carefully balanced design reminiscent of a curated display in a Primrose Hill window. The flowers are arranged in a sleek, clear rectangular glass vase, the visible stems adding a fresh, just-arranged quality. Around the lower half of the vase, a tidy band of light green and white gingham ribbon brings a hint of rustic charm, softening the contemporary lines and echoing the relaxed elegance of the streets off Gloucester Avenue. At the heart of the bouquet, several deep crimson red roses sit in full, velvety bloom, their tightly layered petals giving a sense of depth and luxury. Interspersed among them are bright orange gerbera daisies, each bloom showcasing a dark central disc surrounded by flat, vibrant petals that fan out like rays of sunshine. Between these strong focal flowers, red-orange ruffled carnations add softness and movement, their frilly edges catching the light and gently blurring the transitions between colours. Rising above the cluster, tall white Oriental lilies offer height and grace; some are fully open, revealing subtle pink stripes along their trumpet-shaped petals and prominent stamens, while others remain in smooth green buds, promising a slow unfurling of beauty over time. Scattered throughout the design are bright lime green pompom chrysanthemums, small, spherical, and playful, adding modern contrast and a touch of whimsy. Rich green foliage and sprigs of silvery eucalyptus frame and support the blooms, providing structure, depth, and a subtle hint of woodland fragrance that recalls walks around nearby Primrose Hill Park. In the bottom right corner of the image, a bold circular orange overlay with clean white capital letters reading "VASE INCLUDED" clearly signals that the glass container is part of the gift. The overall impression is of a joyful, thoughtfully crafted arrangement, perfect for celebrations, thank-you gestures, or simply brightening homes and studios across Primrose Hill and nearby Camden.
IMPERIAL TOPAZ
£60.00
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Against a clean white backdrop, this hand-tied bouquet looks like a soft burst of early summer, the kind of arrangement that might brighten a bay window overlooking the leafy streets around Primrose Hill. Two generous domes of pastel pink hydrangea form the central focus, their many small, ruffled petals overlapping to create a plush, cushion-like texture that feels both luxurious and comforting. Nestled amongst these voluminous blooms are light pink roses, some fully open with their layered petals spiralling elegantly from tight centres, others still in smooth, tapered buds that add height and a sense of quiet anticipation. Threaded delicately through the pinks are slender stems of bell-shaped flowers in gentle lavender and lilac hues, reminiscent of campanula, their graceful, slightly nodding forms introducing movement and a whimsical, garden-inspired charm, as if they've been gathered from the borders near Regent's Canal. Deeper touches of colour appear in the form of small clusters of fuchsia or deep rose-pink filler blossoms, which provide contrast and intricate detail, drawing the eye into the heart of the bouquet. Lush green foliage frames and supports the flowers, with a mix of rounded leaves and slender, budding stems that underline the freshness of the design, as though the arrangement has just been crafted that morning. At the base, the stems are clearly visible, carefully aligned and tied, showing the hallmark of an experienced florist's hand. The overall mood is romantic, uplifting, and refined, making this bouquet perfect for celebrations, thank-you gestures, or simply bringing soft colour and gentle fragrance into a Primrose Hill home.
PINK CASHMERE
£59.00
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This bouquet from the heart of Primrose Hill tells a story of connection and celebration before a single bloom is even named. Centred within the arrangement, pale lilac roses unfurl delicately, their soft fragrance reminiscent of early mornings on Regents Park Road. Ringed by showy, magenta and fuchsia Gerbera daisies-each petal velvet-soft and inviting-these central flowers promise joy for birthdays or notes of sympathy alike. Rich, plum-hued chrysanthemums with intriguing yellow-green hearts layer in striking depth, echoing the diverse gardens tucked behind pastel-colored houses in Primrose Hill. Fine tendrils of white baby's breath weave through, lending a cloud-like softness that animates the whole ensemble. Deep green, glossy foliage peeks confidently from below, anchoring the design and bringing an element of the wild corners of the hill itself. The arrangement is embraced by a clear glass vase, its unique crackled surface gently catching the light. Finished with a rustic raffia bow and a minimalist, blank white tag waiting for a bespoke message, the bouquet feels at once luxurious and deeply personal. It radiates warmth, comfort, and a sense of belonging-perfect for sending a touch of Primrose Hill's character and grace to loved ones, whether near Albert Terrace or Chalk Farm Road.
DAY BRIGHTENER
£55.00
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This Easter hatbox arrangement looks like a handful of spring sunlight gathered into flowers, the sort of design that would sit beautifully in a Primrose Hill living room with large, bright windows. The flowers are arranged in a compact, domed shape that completely covers the top of a pastel lime-yellow cylindrical hatbox, decorated with scattered, miniature Easter eggs in shades of pale blue, pink, white, and soft green, some with delicate dots or stripes. The container's gentle tones provide a soft foundation for the vivid blooms above. At the centre of the bouquet, a large, soft-pink Gerbera daisy commands attention, its flat, even petals radiating gracefully from a pale green centre like a friendly smile. Surrounding it are sunny yellow chrysanthemums, their finely cut petals giving each head a starburst appearance that sends a sense of joy through the entire piece. Tucked between the yellow flowers, coral-orange carnations add depth and volume, their ruffled, multi-layered petals creating a gentle, cushiony texture that suggests comfort and warmth. Popping out in deeper contrast, velvety violet-purple lisianthus blooms thread through the design, their rich colour immediately catching the eye and grounding the arrangement. All of this is cradled by fresh greenery, including some leaves with subtle white variegation that add further interest and an almost woodland character, like the varied foliage you might notice walking through nearby Regent's Park. The lighting is bright and even, highlighting the crispness of every petal and leaf. As a whole, the design feels playful yet refined, ready to be placed on an Easter lunch table, used as a decorative accent in a Primrose Hill flat, or delivered as a heartfelt springtime surprise that signals hope, recovery, and new beginnings.
SORRENTO SUNRISE
£67.00
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Seen from slightly above, this radiant autumn bouquet reads like a small, sunlit harvest gathered for a birthday table on a crisp Primrose Hill morning. Prominent, open orange Asiatic lilies take centre stage, their large trumpet petals curved with sculptural grace and a luminous, almost apricot-tinged orange. Interspersed are vibrant orange Gerberas and rich, burgundy Gerbera daisies whose deep petals form bold, cheerful faces; the contrast between the pumpkin-bright and wine-dark tones creates a lively, tactile rhythm. Sprays of creamy white Lisianthus fold like soft ribbons through the composition, while clusters of purple-grey Astrantia add a fine, starry texture that reads like spun sugar against the bolder blooms. Bright green foliage and slender stems weave through the dense arrangement, supporting and framing each bloom, while several mature, chestnut-reddish oak-like leaves are layered to suggest fallen woodland foliage. The bouquet is tightly assembled, lush and abundant, with many pale green and warm-orange lily buds nestled among the open flowers - small promises of more colour to come. Set against a clean white backdrop and lit with clear, even light, every surface detail is visible: the satiny sheen of the lily petals, the velvety depth of the burgundy Gerbera, and the papery texture of the oak leaves. The scent is imagined as soft and honeyed, with a faint earthy undercurrent, and the overall mood is celebratory yet intimate - a hand-crafted arrangement that would bring the warmth of the turning season indoors and make any birthday or gathering feel quietly joyful.
NATURE'S PALETTE
£74.50
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A lavish, hand-crafted bouquet of hydrangeas and foliage fills the frame, set against a crisp white backdrop that lets its subtle colours speak. In the heart of the design, a large, rounded bloom of creamy white hydrangeas stands out, its closely packed petals creating a soft, pillowy texture that feels almost weightless. Surrounding this centrepiece are domes of pale sky-blue hydrangeas, their petals blending from delicate ice blue to a more saturated shade, reminiscent of early evening skies over Primrose Hill. Between them, pale lime and light green hydrangeas nestle in, bringing a tang of brightness and a sense of freshness, like new leaves emerging along the tree-lined streets of NW1. Flowing through and around the hydrangeas is a thoughtfully arranged mix of greenery. Shoots of eucalyptus, with their round, silvery-green leaves, thread lightly through the bouquet, adding a contemporary touch and a suggestion of gentle, aromatic fragrance. Richer, darker green foliage with a sleek, almost polished surface anchors the arrangement, giving it structure and a lush density that feels similar to the layered planting you might notice around Regent's Park's quieter corners. The stems are left exposed at the base, gathered and tied in the traditional hand-tied style, revealing their natural green lengths and making the bouquet look ready to slip straight into a glass vase on a Primrose Hill mantelpiece or dining table. Soft, diffused light washes over the image, highlighting the intricate veining of each petal and leaf and casting the bouquet in a calm, reassuring glow. The result is a composition that feels both refined and deeply comforting-ideal for birthdays, housewarmings, or small intimate gatherings hosted in the characterful homes around Gloucester Avenue.
MOONLIGHT PATH
£60.00
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Against a bright white backdrop, this bouquet looks like it has been lifted straight from an artist's canvas and gathered lovingly by hand. At its heart, lush garden roses open in soft spirals of blush pink, dusty mauve and antique rose, the petals overlapping in velvety layers that evoke gentle romance and late-afternoon light over Primrose Hill. Nestled among them, generously frilled carnations bring a tactile richness; their petals shift from creamy beige and pale pink to deeper rose and fuchsia at the edges, creating a soft, billowing texture that feels both comforting and refined. Bold strokes of colour appear in deep indigo and royal blue flowers tucked between the pinks. One open blue anemone, with a striking dark centre, anchors the front of the bouquet, while slender tulip-shaped buds in similar inky tones rise gracefully, adding contrast and a slightly modern note. Delicate stems of lilac and pale lavender stock stretch upward, studded with clusters of small blossoms that lend an airy, almost mist-like quality and hint at a light, sweet fragrance. Around the blooms, a generous collar of greenery completes the design: dark, glossy leaves provide depth, while circular, silvery eucalyptus leaves give a cool, contemporary touch and a faintly herbal scent. The stems are neatly gathered and visible below, showcasing a traditional hand-tied style that suggests freshness and care, as if prepared that morning for delivery to a townhouse off Gloucester Avenue. This bouquet feels calming and uplifting at once, ideal for saying happy birthday, congratulations, or simply I'm thinking of you to someone in Primrose Hill or nearby Chalk Farm.
NOBLE BEAUTY
£67.00
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Centred against a pristine white backdrop, a round pastel pink hatbox overflows with a carefully balanced bouquet, its colours soft and inviting, much like an early evening sky above Primrose Hill. The hatbox is cylindrical and smooth, with a gentle blush tone that feels modern yet romantic. Around its middle runs a slim coral-red satin ribbon, tied into a small, immaculate bow at the front; from this bow hangs a cream tag, lightly lettered in green, quietly suggesting a personalised note or the mark of a trusted local florist. The flowers themselves are arranged in a generous dome that seems to hover just above the box's rim. A large, fully open pale pink rose forms the focal point, its petals spiralling inward to a richer pink core that draws the gaze. Encircling it are white chrysanthemums with bright green centres, their daisy-like petals crisp and fresh, giving the arrangement brightness and definition. Threaded between these are white alstroemeria, their slender petals and subtle speckling adding an air of delicacy and movement. To enliven the palette, clusters of deep pink and fuchsia blooms, likely spray roses or lisianthus, appear in pockets of colour, creating rhythm and interest throughout the bouquet. Eucalyptus foliage, with its characteristic round, silver-green leaves, curves naturally around the blooms, mingling with darker green leaves and tiny green buds that enhance the sense of lushness. The overall impression is one of poised elegance and emotional warmth, the kind of arrangement you might send after a leisurely Sunday spent in a café near Gloucester Avenue, or as a romantic gesture to someone living in a flat overlooking Primrose Hill. It feels perfectly suited to celebrate birthdays, new beginnings, or quiet moments of gratitude.
CAPRI CALYPSO
£65.00
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Arranging flowers in Primrose Hill is always a creative delight, and this bouquet feels like a gentle stroll through morning dew in Regent's Park. Creamy pink gerberas mingle seamlessly with classic roses, infusing the arrangement with soft, comfortable tones reminiscent of the pastel houses lining the neighbourhood. Deep purple statice emerges between the pinks-each cluster a burst of vibrancy and textural intrigue, calling to mind the energetic weekend markets nearby. Lush green foliage cups the blooms, providing a cool, restorative foundation that grounds the bouquet in the freshness of local gardens. Housed in a graceful glass vase, the design exudes lightness, inviting those passing by to pause and absorb its gentle optimism. Illuminated by soft natural light, the colours seem to hum with quiet cheer, perfect for a get-well wish, a thoughtful surprise, or simply adding a sense of spring renewal to homes around Primrose Hill. Crafted with attentive care, this bouquet celebrates daily moments and milestones alike, reflecting the area's blend of creativity and calm.
PINK DAZE
£49.00
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Captured against a spotless white backdrop, this hand-tied bouquet looks like a burst of sunlight carefully arranged by a local Primrose Hill florist. Three bold sunflowers form the visual anchor, their generous, golden-yellow petals slightly overlapping in layers around dense, dark brown centres that feel rich and textured even in the image. Nestled between and around them are creamy white roses in various stages of bloom, from tight buds with just the outer petals curling back, to more open flowers revealing delicate, swirling hearts. These roses soften the exuberance of the sunflowers, adding a refined, classical note to the composition. Interspersed throughout are small, daisy-like flowers that recall chamomile or feverfew, their white petals framing miniature yellow centres that echo the colour of the sunflower rays and contribute a sense of youthfulness and innocence, almost like wildflowers gathered on the edge of Regent's Park. A generous layer of bright lime-green foliage and filler, similar to solidago, wraps the bouquet in texture, with feathery stems and clusters of tiny buds creating a sense of depth and movement, as though a light breeze from the top of Primrose Hill has just brushed the arrangement. The stems beneath are long and neatly aligned, tied securely with a lime-green ribbon that hugs the base and trails in a loose, relaxed end, giving the bouquet a polished yet natural finish. The palette of sunny yellows, soft whites, and fresh greens together suggests joy, encouragement, and heartfelt appreciation, ideal for housewarmings near Chalcot Square, "thinking of you" gestures, or congratulating someone on a personal milestone. It feels like a bouquet designed to brighten a room and gently lift the spirit with every glance.
JOYFUL SUNRISE
£69.00
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A meticulously composed bouquet of pure white lilies occupies the scene, each bloom unfurling in layered, satiny petals that read as almost luminous against a pristine white background. The petals are a clean, brilliant white with a subtle creamy-yellow halo at the throat of many blossoms, introducing a gentle warmth beneath the cool outer surfaces. Prominent stamens extend from several open flowers-pale green filaments capped by warm brown anthers-offering fine sculptural detail against the soft petals. Between the blooms, long, deep-green, lance-shaped leaves fan out in glossy swathes, their texture and tone accentuating the bouquet's fullness and giving the composition a natural, architectural rhythm. The stems sit in a clear, classic glass vase with a flared opening and a solid base; the water is clean and bright, and the pale green stems are visible as they descend into it, a quiet testament to freshness and careful preparation. The lighting suggests a calm, overcast London morning-soft, diffuse highlights that emphasize petal translucence and the lilies' delicate curves. There is an understated fragrance implied, that soft, sweet lily scent that fills a room with reassuring calm. As a local florist in Primrose Hill, Florist Primrose Hill often crafts this kind of arrangement for funerals, understated weddings, or as an elegant home accent near Regent's Park or around Gloucester Avenue. The image communicates purity, peace, and poised beauty, ideal for editorial uses about sympathy, refined interior styling, or floral gifts available for local delivery to Primrose Hill and surrounding streets.
STRIKING BEAUTY
£65.00
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As a proud florist serving the Primrose Hill community, I see each bouquet as an invitation to share beauty and meaning. This luxurious floral creation pairs exuberant colour with refined London style. Dozens of roses bloom in a captivating array-creamy yellow centres melt into warm peach, radiant coral, and sumptuous pink, with subtle ombre petals flickering with late-afternoon light reminiscent of walks along Regent's Canal. Each rose, at its own stage of awakening, adds to the rhythm and depth, while rich and glossy greenery suggests the tranquil beauty of Primrose Hill's parks and secret gardens. Nestled beside this floral display is a delicate pouch of Thorntons Orange Crisp chocolates-the pale golden wrapper and bold branding evoke a sense of tradition, while the realistic depiction of milk chocolate truffles promises delight. Two chocolate truffles, decadently rounded and tempting, rest in front, ready to be enjoyed after a stroll up the Hill. This ensemble is more than a simple gift-it's a reflection of community, artistry, and heartfelt intention. Whether marking a birthday, anniversary, or sending spontaneous cheer through NW1, its textures, scents, and colours bring a touch of Primrose Hill's grace to every occasion.
SWEET SERENADE
£89.00
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This lush hand-tied bouquet, photographed against stark white to emphasise colour and form, reads like a studied walk through an early summer patch of flowers. A bold, chartreuse hydrangea cluster occupies the centre-its tiny, clustered petals forming a fluffy, tactile mass that immediately draws the eye. Around it, blush and cream roses open with a soft, romantic cadence while deeper red roses anchor the palette with velvety intensity, suggesting quiet celebration and warmth. Coral-pink carnations thread through the arrangement, their ruffled edges catching light and offering a cheerful, textural counterpoint to the smoother rose cups. Scattered among them, metallic blue-grey Eryngium thistles introduce an architectural, slightly wild note: spiky, star-shaped, and cool-hued against the softer florals. A generous mix of greenery-round, silvery eucalyptus leaves and long, slender blades of grass or structural filler-frames the blooms, giving the bouquet air and rhythm and releasing a subtle, aromatic undercurrent. The stems are neatly gathered and secured with a natural fibre tie so the green cut ends remain visible, testament to careful hand-tying. As a local florist I picture this arrangement brightening a living room window near Regent's Park or being carried across Chalk Farm Road to a friend's flat; it suits contemporary interiors as readily as a celebratory table. Florist Primrose Hill prepares bouquets like this with attention to texture, scent, and proportion, making them suitable for gifts, centrepieces, or a thoughtful surprise delivered within the neighbourhood.
WILD AT HEART
£59.00
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There is a hush to this bouquet that I often aim for when arranging white roses for a local client: roughly twelve immaculate blooms, some fully open, others just beginning to unfurl, each petal creamy and soft to the eye. Between them, countless pinpricks of baby's breath (Gypsophila) weave a luminous veil, giving the composition a misty, dreamlike quality as if morning fog has settled among the blooms. The foliage beneath moves from deep, cooling emerald to a bright, springlike lime, its varied greens grounding the pale blossoms and lending depth without distraction. All stems are neatly cut and visible through a plain glass vase, the clean water level a small but important detail that speaks to freshness and care. The arrangement sits against a pristine white backdrop and under diffused light, which highlights the subtle ivory tones and the satin texture of the petals. As a florist serving Primrose Hill and neighbouring Camden, I picture this bouquet delivered to a cosy flat off Gloucester Avenue or placed at a small anniversary table near the Park-its soft scent and composed presence creating an atmosphere of calm and quiet joy. Whether chosen for a celebration, a thoughtful 'just because', or as a soothing gesture in times of need, the bouquet feels personal, deliberate, and gently uplifting, the kind of arrangement that brings a moment of peace to an otherwise busy day.
MY ONLY
£70.00
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An expertly balanced bouquet of saturated sky-blue hydrangeas and three intense red roses, arranged with a florist's eye for texture and proportion. The hydrangeas form a generous, rounded halo of soft blue petals, each cluster composed of countless tiny florets that catch the light like ripples on a summer pond. Nestled into that cool expanse are three velvety red roses, their tight spirals offering a dramatic, romantic counterpoint. Scattered throughout are feathery sprays of white baby's breath, adding a delicate, cloud-like softness, while silvery-green eucalyptus leaves-oval and slightly muted-add depth, a subtle herbal scent, and an organic rhythm to the silhouette. All of this is presented in a clear glass vase with a gently curved base and tapered top; the stems are visible through the water, neatly trimmed and arranged to support the abundant blooms. Photographed against a pristine white background in soft daylight, the bouquet conveys freshness and thoughtful craftsmanship. As a local studio piece from Florist Primrose Hill, it's the kind of arrangement we prepare for birthdays, anniversaries, or even to mark national occasions with its blue-red-white palette, and we can arrange delivery across Primrose Hill and nearby Camden Town the same day when needed. The look is contemporary yet timeless, a confident floral statement that brightens a hallway table or anchors a laid table for friends and family.
I CHERISH YOU
£80.00
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ALLURING BLOOMS
£99.00
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SUNLIT BEAUTY
£110.00
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I arranged this bouquet to marry graceful restraint with lively colour, set on a crisp white background so each bloom can speak clearly. Creamy white roses form its heart, their layered petals curling inward like small pale seashells and giving off a soft, refined scent that feels almost cool against the brighter companions. Interspersed generously, vivid magenta-pink Gerbera daisies offer bold, cheerful faces-each with a dense ring of petals and a darker, intricate centre that draws the eye. Sprays of deep purple Alstroemeria weave through the composition, their trumpet-like shapes and tiny speckled marks adding delicate pattern and a suggestion of movement, as if the bouquet might quietly shift in a soft breeze. Glossy, fresh greenery-broad leaves and narrow blades-frames the flowers, lending structure and contrast and making the whole arrangement read as full and freshly gathered. A faint glimpse of a clear glass vase at the bottom catches the light and anchors the bouquet with a sense of coolness and practicality. The mood here is modern yet heartfelt-a bright, sophisticated gift to lift someone's spirits or to add a polished floral note to a Primrose Hill sitting room after a visit to the nearby weekend market. Arranged with a neighbourhood florist's eye for texture and proportion, this bouquet also suits anniversaries, small celebrations, or simple acts of kindness and is available for same-day delivery across Primrose Hill and nearby Regent's Park when freshness matters.
MESMERIZING HARMONY
£49.00
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An intimate, top-down portrait of a premium bouquet that balances softness and structure: generous roses in delicate blush, creamy ivory and pale peach form the warm heart of the arrangement, their layered petals catching the light like porcelain. Interspersed are cooler, muted lavender-mauve roses that provide gentle contrast, while tiny pale pink florets and sprigs of white filler add a lace-like complexity that draws the eye inward. Textural interest comes from wispy, dried cream and tan elements-think dried grasses and seed pods-that lift the silhouette and create airy volume against the fuller blooms. Dusty silver-green eucalyptus leaves weave through the bouquet, offering a subtle herbal scent and a fresh, sculptural backdrop. The photograph is composed with soft, natural illumination and a shallow depth of field so each petal's texture and edge is tenderly revealed without harsh shadows. Floating over the centre of the composition is a crisp white rectangular frame with clean typography: a flowing script reads "Florist Choice," beneath it a tidy uppercase sans-serif labels "CHOICE," and the price is shown in bold white digits as "?70," signaling a curated florist selection. The overall impression is luxurious but unfussy-perfect for marking special moments, mother's day remembrances, or a thoughtful just-because delivery around Primrose Hill, Camden and the nearby parklands, evoking both refinement and the friendly character of a neighbourhood florist.
FLORIST CHOICE £70
£70.00
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Beneath the tranquil sky of Primrose Hill, a spirited hand-tied bouquet of Gerbera daisies finds itself the star of any room, its brilliance reflected in a sparkling glass vase. A charming symphony of colour courses through the display: buttery yellows conjure the glow of morning sunlight filtering through the trees along Regent's Park Road, fiery orange petals vibrate with the area's creative pulse, and lush magenta blooms recall the vibrant wildflowers of nearby gardens. Each daisy, with its pronounced dark center, forms a striking counterpoint to the soft petals, while glossy green leaves lend the bouquet a fresh, layered dimension. The flowers are lovingly wrapped in two layers-first, a subtle sheet of transparent cellophane offering protective sparkle, and then, a tactile, natural-toned kraft paper that adds a handcrafted, local touch. Inside the vase, the stems are refreshed by clear water and bound with a twist of rustic twine, from which a petite, white tag with a classic rose motif dangles, suggesting a thoughtful floral gift ready for delivery to Camden or beyond. This lush arrangement carries with it the spirit of joy and community unique to Primrose Hill, making it a perfect gesture for birthdays, thank-yous, or simply to enliven a sunny flat overlooking the park.
SUNNY GARDEN
£49.00
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CARIBBEAN ESCAPE
£50.00
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SWEET EXTRAVAGANZA
£99.00
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PINK POP
£72.00
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